Alex Ustach Email & Phone Number

New York, United States

New York, United States

New York, New York, United States

- Wrote compelling copy for marketing campaigns across social media, web, email, paid digital ads, print assets, and more.- Conceptualized strategic marketing campaigns to boost brand awareness and drive revenue.- Revised clients’ web copy to improve SEO. - Refined brand identities by creating voice and tone guidelines. - Collaborated closely with graphic designers for digital and print.

Greater Los Angeles Area

- Developed and directed marketing strategies across departments, integrating social, email, paid media, public relations, influencers, events, and media partnerships.- Managed team of creative producers; lead strategy, facilitated brainstorms, wrote and edited content, provided design feedback.- Wrote engaging copy for multiple brands, concurrently, across social, email, web, blogs, paid media, and beyond.- Created cohesive, cross-channel editorial calendars to support brand education, new product launches, e-comm promos, key cultural moments, partnerships, and more. - Confidently lead day-to-day communication with clients, and spearheaded weekly status and planning meetings. - Crafted high impact ad copy for Facebook, Instagram, Paid Search, Display Ads, and more, collaborating closely with the paid media team to optimize results. - Supervised media partnerships, including campaigns with Goop, Refinery29, Healthline, local retailers, and more.- Bolstered brand credibility by pursuing and amplifying press quotes, influencer endorsements, and customer testimonials.- Curated influencer partnerships; lead strategy, outreach, negotiations, creative briefs, and tracked success.- Conducted performance reports on integrated marketing campaigns, highlighting wins, insights, and metrics.- Produced brand photo shoots, including: art direction, talent casting, location scouting, shot lists, prop sourcing, budget management, production schedules, and onsite management.- Answered RFPs with innovative pitches, securing new business.

Los Angeles/Nyc

- Established and managed international wholesale partnerships with like-minded hotels, retailers, and more, increasing sales by 30%.- Increased flagship store's sales by 40% YoY through expert sales tactics and team leadership.

Nyc

- Ranked amongst top five sales associates in the nation for Rugby Ralph Lauren while continually exceeding flagship store goals.- Assembled creative window installations and in-store visual merchandising.

Bachelor Of Arts, Writing, Literature, & Publishing

English Teaching & Drama