Data Engineer/Analyst
Current- Leading design and implementation of sales metrics reporting, modeling and data segmentation, enabling confident and accurate decision-making for the Chief Financial Officer- Created a commissions tracking and disbursement process that automates payout workflows and ensures accurate financial accounting for the sales team with full oversight of pay period reconciliation. - Leading financial reporting initiatives, creating and delivering comprehensive analyses on monthly revenue and profitability margins for executive leaders with a focus n deal level financial performance. - Provide company wide Excel support, leveraging advanced Excel capabilities to streamline reporting, analytics and automation tasks. - Oversee marketing analytics to measure campaign performance and allocate deal value to marketing sources and confirm proper commission payments to affiliate partners based on campaign driven deal metrics. - Analyze and measure affiliate marketing performance, evaluating lead generation, revenue contribution, and the average values of deals per affiliate to drive data backed marketing strategies.