Alex Van Lang

Alex Van Lang Email and Phone Number

Senior Media Strategist at Wonderful Agency @ Wonderful Agency
Alex Van Lang's Location
Los Angeles Metropolitan Area, United States, United States
Alex Van Lang's Contact Details
About Alex Van Lang

Senior advertising and marketing executive with MBA. Highly experienced in media planning including national and local Broadcast (TV and Radio), national and local Print, Out-of-Home, and Digital. Creative and strategic media planning resulting in effective media buys with proven results. Highly collaborative team member with extensive expertise across a broad section of major brand verticals including automotive, consumer packaged goods, beverage, travel, hospitality, and technology. Experience and expertise include:Business Plans Start UpsMarketing SolutionsPartnership ActivationContract Negotiation Research and AnalyticsCreative DevelopmentBusiness Development Leading High Performing Teams

Alex Van Lang's Current Company Details
Wonderful Agency

Wonderful Agency

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Senior Media Strategist at Wonderful Agency
Alex Van Lang Work Experience Details
  • Wonderful Agency
    Senior Media Strategist
    Wonderful Agency Aug 2019 - Present
    Los Angeles, California, Us
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  • Horizon Media
    Freelancer
    Horizon Media Jun 2017 - Nov 2018
    New York, New York, Us
    OOH planning and buying for Dignity Health, CA Lottery, Freeform, Telemundo, and Health Net.
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  • Saatchi & Saatchi
    Communcations Supervisor
    Saatchi & Saatchi 2011 - 2017
    London, Greater London, Gb
    Accounts: ToyotaManage the Tundra, Highlander and Prius Core Team. Created demographic/behavioral targets for planning and develop strategies across all platforms. Serve as a liaison with Toyota diversity agencies.Broadcast: - Oversee Toyota sports sponsorships - NFL, NBA, NASCAR, BASS, Dew Tour - Design methodology for upfront programming guidelines - Create brief for media partnerships/value added programs and vehicle integrationsDigital: - Build media integrated partnership - Today Show Concert Series, Discovery, Weather Channel, CBS Morning News, MSN Appetite for Life - Develop integrated digital launch campaign of the Highlander and Prius (Banners, HPT, Video, Custom Content, Native Advertising)Print: - Lead the print team in developing objectives and strategies - Negotiate corporate rates with Conde Nast, Meredith, Hearst and Time Inc., resulting in $3MM+ savings - Develop print creative guidelines and positioning requirementsOOH: - Direct the local permanent boards program - Evaluate new and unique opportunitiesExperiential Events/Special Initiatives - Lead integrated media partnership team - Tundra Endeavour Project, Kid's Choice Award, SpongeBob Highlander Tour, FUSE Music Festivals, Fader Fort at SXSW, Dwell on Design
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  • Icio, Inc.
    President/Sales And Marketing Director
    Icio, Inc. 2006 - 2013
    Founded and owner of ICIO Water, a flavored beverage with international distributionFinanced and raised capital with investors for the incorporation of the companyDesigned and created the ICIO Water products line from packaging to product formulationsNegotiated and oversaw the manufacturing of shipping process with bottlersCreated and implemented the brand marketing programs including sales presentations and e-commerce websiteProgrammed and executed new business strategiesManaged relationships with vendors and distributorsSupported retail partners with product demos and samplingsExecuted financial and operational budgets
  • Spot Runner
    Director Of Planning
    Spot Runner 2006 - 2010
    Irvine, California, Us
    Accounts: Legal Zoom, StubHub, Nature's Way, EPharma and more.
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  • Round2 Communications
    Associate Media Director
    Round2 Communications 2005 - 2005
    Suite 900, Los Angeles, Us
    Accounts: Union Bank of CA, Beverly Hills CVB, Logitech, San Diego Zoo and more.
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  • Dailey Advertising
    Associate Media Director
    Dailey Advertising 2004 - 2004
    West Hollywood, California, Us
    Accounts: Nestle
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  • Doner
    Media Manager
    Doner 2002 - 2004
    Southfield, Michigan, Us
    Accounts: UPS, HGTV, 6 Flags Theme Parks, Nine Lives and more.
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  • David&Goliath
    Media Supervisor
    David&Goliath 2001 - 2002
    El Segundo, Ca, Us
    Accounts: Kia
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  • Martyn Larsen Media
    Associate Media Director
    Martyn Larsen Media 1999 - 2001
    Accounts: AT&T, eFax, Webex and more.
  • Mccann-Erickson
    Media Supervisor
    Mccann-Erickson 1992 - 1999
    Acounts: Nestle, Cathay Pacific and Doubletree Hotels

Alex Van Lang Skills

Digital Strategy Marketing Strategy Integrated Marketing New Business Development Digital Marketing Digital Media Marketing Media Planning Advertising Mobile Marketing Online Advertising

Alex Van Lang Education Details

  • University Of Maryland
    University Of Maryland
    Economics
  • University Of Southern California
    University Of Southern California
    Marketing

Frequently Asked Questions about Alex Van Lang

What company does Alex Van Lang work for?

Alex Van Lang works for Wonderful Agency

What is Alex Van Lang's role at the current company?

Alex Van Lang's current role is Senior Media Strategist at Wonderful Agency.

What is Alex Van Lang's email address?

Alex Van Lang's email address is av****@****ity.com

What is Alex Van Lang's direct phone number?

Alex Van Lang's direct phone number is +131065*****

What schools did Alex Van Lang attend?

Alex Van Lang attended University Of Maryland, University Of Southern California.

What are some of Alex Van Lang's interests?

Alex Van Lang has interest in Reading, Home Improvement, Home Decoration, Electronics.

What skills is Alex Van Lang known for?

Alex Van Lang has skills like Digital Strategy, Marketing Strategy, Integrated Marketing, New Business Development, Digital Marketing, Digital Media, Marketing, Media Planning, Advertising, Mobile Marketing, Online Advertising.

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