Alex Varylenko Email & Phone Number

Kyiv, Ukraine

Kyiv

- develop and implement commercial company policy; - develop and implement promotional and trade marketing plans and marketing tools; - business process optimization; - develop new sales channels: distributors, contractors and integrators; - product development strategy; - launching new product lines; - price positioning, product mix pricing; - achieve KPI targets: annual turnover, gross margin; - managing product road maps and releases; - local adaptation and development of promotional materials; - product fire safety certification; - generating ideas for new products/solutions; - identifying weaknesses in prototypes and making the necessary changes in cooperation with the R&D dept.; - obtaining feedback from clients, designers, and engineers, and adjusting product specifications as needed; - supporting the sales team with product sales; - negotiations with a chief person of the companies; - participation in commercial tenders; - development of solution sales presentations, value propositions and training for key channel partners; - participation in the exhibitions and partner conferences; - additional administrative and support functions.

Kyiv

Kyiv

- product development strategy;- launching new product lines for residential and retail segments;- working with PR and marketing teams to manage product launches;- obtaining feedback from clients, designers, and engineers, and adjusting product specifications as needed;- definition of sales channels;- price positioning, product mix pricing, participation in the formation of the company's commercial policy;- achieve KPI targets: annual turnover, gross margin;- formation of dealer’s network;- market trend analysis;- working alongside engineering teams;- budgeting, planning, and forecasting;- giving presentation seminars;- participation in exhibitions, and partner conferences, writing articles and press releases and publishing them in specialized media;- development of POS materials and demonstration equipment.

Kiev

- calculation of specifications and formation of commercial offers;- achieve sales goals;- consulting the technical parameters of the equipment;- formation of a pool of dealers;- search for new projects with access to the end customer;- negotiating with the first persons of the companies;- development of new product lines;- inventory management and analysis, formation of a high turnover warehouse;- development and implementation of loyalty programs.;- participation in exhibitions, partner conferences, seminars, presentations, writing articles and publishing in resources (portal "habrahabr.ru"; corporate magazine "MUK review").

Kiev, Ukraine

- tracking and analyzing sales statistics based on key quantitative metrics;- developing and maintaining relationships with key clients;- identifying emerging markets to find new sales opportunities;- defining and executing territory sales plans;- consultations of partners on technical aspects of the equipment;- product and company promotion; -accounts receivable controls;- maintaining reporting documentation;- efficient formation of storage;-writing magazine articles (CHIP NEWS Ukraine Magazine, F + S Publishing House).

Kremenchuk Raion, Poltava, Ukraine

- development and implementation in serial production of welding inverters;- development of separate technical decisions for optimization of work of devices;- constant improvement of inverter electronics;- development of a series of new models;- testing;- warranty and post-warranty repair.

Master Of Engineering - Meng, Biotechnical And Medical Devices And Systems, Master'S

Bachelor Of Engineering - Be, Electrical And Electronics Engineering, Bachelor'S Degree

Bachelor Of Engineering - Be, Design, Production And Maintenance Of Radio Technical Devices, Bachelor'S Degree