Alex Vera Email & Phone Number

Barcelona, Ct, Es

Barcelona

Executive in the development of brand positioning, digital strategies and communication plans for brands from various sectors.🚀 Create brand strategies for clients such as Yo Soy, Essity or Mango Teen. ✅ Develop and implement brand strategies and narratives to improve the client's presence in the market.✅ Dynamise workshops with clients to define brand positioning.✅ Conduct in-depth market research and competitor analysis to ensure brand relevance and… Show more Executive in the development of brand positioning, digital strategies and communication plans for brands from various sectors.🚀 Create brand strategies for clients such as Yo Soy, Essity or Mango Teen. ✅ Develop and implement brand strategies and narratives to improve the client's presence in the market.✅ Dynamise workshops with clients to define brand positioning.✅ Conduct in-depth market research and competitor analysis to ensure brand relevance and differentiation.✅ Present brand architecture scenarios and product portfolio proposals.✅ Collaborate with cross-functional teams to create visual identities and brand guidelines.✅ Creative copywriting for the definition of namings. ✅ Create and defend pitch proposals to attract new clients.✅ Project management and customer service. Show less

Responsible for the strategy and product development for the categories of experiences, erotic games and merchandising in the national and international market and executive in the categories of penis and anal toys. 🚀 Position the Advent Calendars project as the company's 6th best-selling reference globally and the 1st reference at Christmas time. ✅ Develop comprehensive go-to-market plans for NPD and ODM product launches. ✅ Develop ad-hoc marketing strategies to boost… Show more Responsible for the strategy and product development for the categories of experiences, erotic games and merchandising in the national and international market and executive in the categories of penis and anal toys. 🚀 Position the Advent Calendars project as the company's 6th best-selling reference globally and the 1st reference at Christmas time. ✅ Develop comprehensive go-to-market plans for NPD and ODM product launches. ✅ Develop ad-hoc marketing strategies to boost sales. ✅ Conduct market research and trend analysis to identify growth opportunities and improve product offering. ✅ Coordinate the development of key product marketing elements, including brochures, packaging, catalogues, instruction manuals, legal information and images. ✅ Creative copywriting of namings, concept storytellings, dynamics and games.🏆 Delta Award for best product design for the body - 2022 🏆 LinkedIn Top 10 Startups - 2022⭐ Best Case - Advent Calendars 2022 and 2023.+350 million views on TikTok through UGC. +20 appearances in digital media in Spain and Mexico (Cuore, El Periódico, TimeOut...). +50 Organic collaborations with influencers and brand ambassadors.+8 million impacts through owned media.+150,000 comments on social media thanks to the public interest in the product. Show less

Barcelona

Executive in the strategy and product development for the categories of experiences, erotic games and merchandising in the national and international market. 🚀 Launch +10 newly created products successfully in the market. ✅ Identify consumer insights through trend analysis, focus groups and satisfaction surveys, establishing the levers and brakes of purchase in the buyer journey. ✅ Examine competitor positioning through pricing tracking, product portfolio analysis and P&L… Show more Executive in the strategy and product development for the categories of experiences, erotic games and merchandising in the national and international market. 🚀 Launch +10 newly created products successfully in the market. ✅ Identify consumer insights through trend analysis, focus groups and satisfaction surveys, establishing the levers and brakes of purchase in the buyer journey. ✅ Examine competitor positioning through pricing tracking, product portfolio analysis and P&L. ✅ Monitor product performance and apply improvements in terms of quality, functionality, price and/or design. ✅ Improve user experience in e-commerce, through content optimisation, product visibility and categorisation, cross-selling, up-selling and KPI analysis.During my B2C stage at Shopify e-commerce in Spain: ✅ KPI's analytics after marketing and communication campaigns. ✅ Sales reporting and product performance follow-up. ✅ Categorisation and visibility of products on the web. ✅ Writing and implementation of product sheets. ✅Support to the ATC Spain team. At B2B level for Spain, Mexico and other channels: ✅ Product negotiation and sales. ✅ Management of product improvements and incidents at a global level. 🏆 Marketing Leaders Awards: Future Award - 2021 Show less

Barcelona

Multi-sector project manager through quantitative and qualitative methodologies:🚀 Participating in the research and detection of customer insights such as Nike and Gogoro.✅ Elaboration of ethnographic studies in retail marketing. ✅ Consumer analysis through in-depth interviews, surveys and focus groups. ✅ Market analysis through desk-research of socio-cultural trends and competition. ✅ Product analysis through social listening and physical shop tours. ✅… Show more Multi-sector project manager through quantitative and qualitative methodologies:🚀 Participating in the research and detection of customer insights such as Nike and Gogoro.✅ Elaboration of ethnographic studies in retail marketing. ✅ Consumer analysis through in-depth interviews, surveys and focus groups. ✅ Market analysis through desk-research of socio-cultural trends and competition. ✅ Product analysis through social listening and physical shop tours. ✅ Analysis of brand communication through the point of sale and study of creativities.✅ Transcription, scripting and emptying of data. ✅ Preparation of strategic reports and presentations to international clients.✅ Development of brand activation plans in relation to brand essence, customer journeys (habits, drivers, barriers and touchpoints), communication and product. Show less

Barcelona

Assistant in the definition of the digital strategy and social involvement of the foundation and communications technician in the editing of the digital newspaper Èxit21, produced by people with disabilities. 🚀 Increase by 25% the number of donations to the foundation, through the digital campaign Maravillosamente especial (Wonderfully special) on World Down Syndrome Day. ✅ Develop information and awareness campaigns in terms of brand awareness and brand performance… Show more Assistant in the definition of the digital strategy and social involvement of the foundation and communications technician in the editing of the digital newspaper Èxit21, produced by people with disabilities. 🚀 Increase by 25% the number of donations to the foundation, through the digital campaign Maravillosamente especial (Wonderfully special) on World Down Syndrome Day. ✅ Develop information and awareness campaigns in terms of brand awareness and brand performance (fundraising and new users). ✅ To prepare and design communication materials and collaborate in the organisation of internal events for employees and users. ✅ Build, contact, execute and analyse the strategic proposal with influencers. ✅ Clipping and writing press releases. ✅ Launching paid advertising campaigns on social networks ✅ Planning and creating content for social networks and community management. Show less

Vilassar De Mar

Responsible for the ideation and execution of the consultancy's digital marketing strategy.🚀 Leading a marketing department of an SME in its expansion into the digital ecosystem. ✅ Benchmarking the competition and strengthening the USP.✅ Content marketing in the key of inbound marketing to capture leads.✅ Design and launch of SEM campaigns and subsequent analysis of indicators (KPIs).✅ Creative copywriting and community management.At the same time, I also… Show more Responsible for the ideation and execution of the consultancy's digital marketing strategy.🚀 Leading a marketing department of an SME in its expansion into the digital ecosystem. ✅ Benchmarking the competition and strengthening the USP.✅ Content marketing in the key of inbound marketing to capture leads.✅ Design and launch of SEM campaigns and subsequent analysis of indicators (KPIs).✅ Creative copywriting and community management.At the same time, I also collaborated in the development of the marketing plan for an e-commerce portal about souvenirs from Barcelona (for the same company), and its subsequent activation through Prestashop. Show less

Cabrera De Mar

Responsible for boosting sales of experience chests at the point of sale. 🚀 Increase 70% of the sales of chests in the assigned shopping centre, working on the user's shopping experience. ✅ Guidance, promotion and prescription to customers of the entire portfolio of experience chests. ✅ Definition of the point of sale strategy together with the area coordinator. ✅ Coordination and supervision of the work team of 2 promoters. ✅ Stock management and contact with sales… Show more Responsible for boosting sales of experience chests at the point of sale. 🚀 Increase 70% of the sales of chests in the assigned shopping centre, working on the user's shopping experience. ✅ Guidance, promotion and prescription to customers of the entire portfolio of experience chests. ✅ Definition of the point of sale strategy together with the area coordinator. ✅ Coordination and supervision of the work team of 2 promoters. ✅ Stock management and contact with sales staff. ✅ Organization and maintenance of stands and warehouse. ✅ Daily activity report and achievement of sales targets. Show less

Master In Advertising Communication

Official master's degree with access to doctorate, bilingual training in English and Spanish. 🏆 Extraordinary award for the best.

Advertising And Pr Degree, Public Relations, Advertising, And Applied Communication

Double specialisation in Strategic Communication and Public Relations. 🏆 Grade: 8.57. +5 Honours. 📙 TFG: Voluntourism, white saviours.

Open Degree Program

Open Degree Program promotes an innovative model that allows you to personalize your studies and take subjects from different degrees.