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Alex White is listed as Senior Creative Director & Proud Alum of Orvis and Lands' End • Brand Strategist • Creative Services Leadership & Transformation • Team Builder • Idea Maker • Writer • Editorial Director • Lifestyle, Apparel & Outdoor based in Manchester, Vermont, United States. AeroLeads shows a matched LinkedIn profile for Alex White.
Alex White previously worked as Creative Director/Senior Creative Director — Brand Strategy at Orvis and Creative Director — Communications & Copy at Orvis. Alex White holds Master Of Fine Arts, Creative Writing from Emerson College.
WHO I AM:►Strategic and innovative senior creative director with a proven track record in brand building, creative direction, and team leadership for iconic retail and lifestyle brands Orvis and Lands' End. With over two decades of experience, I have transformed brand strategies into award-winning campaigns that drive revenue growth, deepen customer loyalty, and elevate brand equity across digital, print, social, and omnichannel platforms.►Co-founder of FLYBOX, Orvis Company’s in-house creative agency. I led a high-performing organization of 35 creatives, delivering cohesive brand messaging and breakthrough campaigns that fueled over revenue growth and garnered distinctions for their impact, including the IHAF Gold Award-winning “The Great Awaits” campaign, and a migration to a digital-first branding ecosystem that modernized Orvis’ market presence.►Expertise in executive leadership, storytelling, and content creation, I specialize in shaping compelling narratives and innovative strategies that resonate across diverse audiences. I earned my MFA in Creative Writing from Emerson College, from which I bring a unique storytelling approach to every brand touchpoint.MY COMPETENCIES INCLUDE:►Executive Leadership • Creative Vision • Brand Strategy • Creative Direction • Agency Leadership • Multiplatform Marketing • Brand Standards • Omnichannel Retail • Print • Digital • Social • Email • Photography • Videography • Out-of-Home • Broadcast • Organizational Leadership • Copywriting • Leadership Development • Talent Management • Figma • Adobe Creative Suite • MS Word, Excel & PowerPoint and more...HOW TO REACH ME:►Let’s connect to explore how I can help build your brand’s story, inspire teams, and deliver impactful creative strategies that drive growth and innovation. I welcome your contact regarding creative direction leadership roles via LinkedIn.
A career timeline built from the work history available for this profile.
Sunderland, VT, US
The Orvis Company is a privately held sporting goods manufacturer, retailer, and lifestyle brand.I was promoted through successive roles directing the enterprise branding, creative, and communications strategy as executive leader of Orvis's internal creative agency, FLYBOX. In this capacity, I headed an organization of 35 copywriters, graphic designers.
Sunderland, VT, US
I was recruited by Orvis to modernize the communications and copy strategy and operations, including the brand framework, vision, manifesto, and voice direction. As such, I managed a team of 8 writers responsible for building the messaging for several business units and channels comprised of Men’s, Women’s Home, Dog, and Hunt & Fishing, with responsibility.
Dodgeville, WI, US
Lands’ End, Inc. is a leading multi-channel retailer of clothing, accessories, footwear and home products.I was the owner of the creative strategy and content for building and maintaining the Lands’ End Kids’ apparel brands across channels to maximize brand imprint, surpass sales goals, and deepen customer loyalty. My role entailed writing and directing.
Dodgeville, WI, US
During this time, I served in successive roles leading copy development for multiple categories. I was a member of the product naming team, and worked with our merchants to craft compelling product stories, track promotions, and manage change.
US
Thomson Course Technology was the EdTech division of Thomson Reuters.In my time at Course Technology I built a strong foundation of editorial and departmental leadership, corporate communications chops, project management savvy, and exceptional marketing-writing skills.
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Alex White is listed as Senior Creative Director & Proud Alum of Orvis and Lands' End • Brand Strategist • Creative Services Leadership & Transformation • Team Builder • Idea Maker • Writer • Editorial Director • Lifestyle, Apparel & Outdoor.
Alex White is based in Manchester, Vermont, United States.
Alex White has worked for Orvis, Lands' End, and Thomson Course Technology.
You can use AeroLeads to view verified contact signals for Alex White, including work email, phone, and LinkedIn data when available.
Alex White holds Master Of Fine Arts, Creative Writing from Emerson College.
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