Alex Wilson Email and Phone Number
I help solve complex eCommerce, SEO, and web analytics problems - DM me with your problems! at
@
One Thing Digital Services
Alex Wilson's Location
Mt. Joy, Pennsylvania, United States, United States
Alex Wilson's Contact Details
Alex Wilson work email
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Alex Wilson personal email
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Alex Wilson phone numbers
About Alex Wilson
I am an ecommerce professional with a background in Google Analytics, search engine optimization, business analysis and lean six sigma principles. So I bring a slightly different perspective on ecommerce. I run ecommerce websites through the lean six sigma framework, use technology, automation, integrations and KPIs to minimize waste and reduce errors. When you do that, you are moving towards better and increasing ROIs. I always ask why, never assuming anything is as good as it can be, because I know it can always be better. I always want to innovate, because I know the old ways will not always work.
Alex Wilson's Current Company Details
One Thing Digital Services
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I help solve complex eCommerce, SEO, and web analytics problems - DM me with your problems!
Alex Wilson Work Experience Details
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OwnerOne Thing Digital Services Oct 2018 - PresentOne Thing Digital provides web analytics and ecommerce consulting to small and medium sized businesses allowing them to make better marketing and business decisions. Our primary business is Google Analytics and Tag Manager implementations for ecommerce businesses. Our implementations include planning and consultation, implementation and training.● Developed measurement models which are focused on primary revenue generating activities and the metrics that contribute to those activities. This measurement model then dictates the specifics of the Google Analytics and Tag Manager implementations / audits● Perform Google Analytics and Tag Manager implementations based on customer needs and measurement models● Developed 3rd party agency’s measurement procedures allowing them to install and setup Google Analytics and dashboards for their Magento clients.● Redesigned automotive ecommerce client, rebuilding and consolidating 4k product listings into ~500 using variants and removing extended lead time products from 3rd party drop shipper
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Wood Shop Teacher - Middle School (Part Time)Kraybill Mennonite School Jun 2024 - Present -
Senior Ecommerce Operations SpecialistCart.Com Mar 2023 - Jun 2023Houston, Tx, UsTransferred from Front End Implementation Team to Professional Services Team to build Cart.com’s Managed eCommerce and Merchant of Record service offering. I developed standard processes for creating migrating store ownership, creating payment gateway accounts, content update and creation, promotion creation, etc. These processes ensure all required information was captured prior to scheduling work, the process could be followed by multiple team members, and its status was fully visible by stakeholders in multiple departments. -
Storefront Migration SpecialistCart.Com Nov 2021 - May 2023Houston, Tx, UsTransferred from SEO team to Front End Implementation Team to develop Storefront’s Migration offering. I coordinated with sales and a newly built solutions engineering team to build scoping and pricing for this new service. The migration service developed was a white gloved data migration which worked in conjunction with design and front end development teams to design and launch high performing websites for mid market and enterprise clients. ● Developed standard processes to migrate customer, order and product data from multiple source platforms (e.g. Shopify, BigCommerce, Magento, WooCommerce) to Cart.com’s Storefront platform.● Developed standard Google Tag Manager implementation methods which allowed quick implementation of GTM on client sites.● Responsible for configuring new client storefronts preparing them for data migration, migration of all customer, order and product data.● Responsible for implementing Google Tag Manager and other 3rd party tracking scripts (Google Ads, Facebook Pixel, etc); perform pre and post launch audits to ensure redirects and the website are functioning as intended. ● Developed custom tracking method for Algolia’s Search and Discovery application to track user behavior on Storefront websites.● Migrated multiple client websites from other ecommerce platforms such as Shopify, Shopify Plus, Magento, Volusion, BigCommerce and WordPress.● Developed a data mapping and migration plan to consolidate a holding company’s 6 ecommerce sites, across 3 different platforms, containing a total of nearly 3.5m SKUs to a single Cart.com Storefront using its Multistore functionality.
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Search Engine Optimization ManagerCart.Com Feb 2021 - Nov 2021Houston, Tx, UsDeveloped a Search Engine Optimization offering for Cart.com’s newly formed Marketing as a Service. I worked with sales to build scoping documents to ensure contracts included all work necessary for successful SEO campaigns, provided subject matter expertise to Storefront development teams to ensure the entire platform met SEO best practices and allowed our clients the flexibility to succeed in their own SEO efforts. Finally, I integrated a 5 person SEO team that was a part of a marketing acquisition into our existing teams and processes.● Developed standard content and technical SEO audits with a specific focus on the unique capabilities of the Cart.com Storefront.● Developed technical requirement documents for improvements to Storefront SEO functionality including sitemap generation and Core Web Vitals.● Developed technical requirement documents for new functionality to support GA4 and Google Tag Manager making Storefront one of the only platforms to have native GA4 and GTM functionality.● Performed technical and content SEO audits on client websites and developed campaign roadmaps including technical, onsite and offsite improvements. ● Trained newly acquired SEO team on Cart.com Storefront, including SEO specific functionality● Implemented technical SEO campaign for tech product retailer resulting in ~50% increase in organic traffic YOY.
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Ecommerce SpecialistIci Foods Aug 2019 - Feb 2021Richmond, Virginia, UsLed planning and development of ICI Food’s B2B ecommerce website using the K eCommerce platform; fully integrated B2B platform with ICI Foods’ ERP (SAP Business One) allowing all customer, product and order data to be synchronized across both systems. ● Built product catalog from multiple sources including internal product documentation and vendor supplies spec sheets while maintaining on page SEO best practices● Replaced K eCommerce’s standard ecommerce tracking methods with Google Tag Manager allowing additional tracking functionality● Built Digital Marketing Measurement Model for the ecommerce website to define, measure and benchmark website goals, revenue and other key performance indicators● Developed internal documentation for ecommerce management including product, order and customer management, customer and staff onboarding, and SEO best practices● Developed plan and integrated tech stack using data connectors, APIs and native integrations to integrate website, ERP, marketing applications, CRM and customer service desk applications● Developed comprehensive marketing plan for launching ICI Foods’ ecommerce website focusing on zero and low-cost options that could be used across multiple channels to build email lists, social media engagement, and sales leads● Served as corporate-level subject matter expert on digital marketing, web analytics, and systems integrations -
Web Analytics DeveloperAllianz Partners Mar 2019 - Aug 2019Saint-Ouen, France, FrSupported a 7-person Agile development team responsible for a custom corporate ecommerce platform generating $100m+ in annual revenue; planned and implemented measurement methods with Google Analytics and Google Tag Manager based on requirements of Data Analysts and Product Owners; provided subject matter expertise in technical implementations and integrations of 3rd party applications including user research tools, conversion tracking for affiliate programs and email marketing tools; ensured all applicable data security standards and guidelines (PCI-DSS, HIPAA) were followed at all times.● Audited Google Analytics to ensure data integrity and exclusion of potential PII● Audited Google Tag Manager, optimizing the implementation and reducing the number of required tags, triggers and variables in half. Optimized, organized and documented remaining elements to ensure ease of management and understanding of function● Developed internal tools to build marketing UTM parameters, data layer event and variable data to unify and standardize marketing and campaign data across marketing channels● Developed internal taxonomies and naming conventions for event and marketing parameters to standardize marketing and campaign data● Implemented dynamic event tagging for user recording applications allowing the application to automatically tag recordings based on specific actions a user took or errors a user encountered -
Ecommerce Catalog SpecialstThe Goulet Pen Company Apr 2017 - Oct 2018Henrico, Va, UsMaintained Goulet Pen Company’s eCommerce storefront (currently Shopify Plus) generating ~$10M per year in sales; maintained product catalog including creation of new products (~35 SKUs per week), removal of discontinued products, product categorization and product promotion management; maintained detailed technical specifications of all products (~30 per SKU); maintenance of custom comparison tools.● Managed migration of all product data from legacy platform (Kibo Unified Commerce Platform) to Shopify Plus● Developed internal product specifications spreadsheets which included formulas and custom functions to ensure the formatting of technical specifications were consistent● Worked with 3 departments internally to develop new processes for recording specifications of new products -
Ecommerce ManagerShockoe Commerce Group Jul 2015 - Apr 2017Planned, designed, and maintained SCG’s 10 ecommerce properties, primarily focused on Yoga Accessories, Yoga Direct, Yoga Direct UK, Everything Yoga, Best Insoles and Dragonfly Yoga; updated websites with new images, content, product details, onsite marketing/merchandising assets, etc.; planned and implemented A/B testing plan for conversion optimization; coordinated with freelance designers and writers to develop assets for merchandising; monitored website performance to develop recommendations for changes in onsite assets, social media and search engine optimization campaigns; developed ad hoc reporting for executive management● Developed KPI and measurement models with Google Analytics and internal reporting tools to measure websites and 3rd service provider ROI; canceled redundant or underperforming services resulting in $23K in annual savings ● Built product data standards templates with Google Sheets that used custom functions to populate the product import files● Worked with 3rd party design agency to redesign one of our flagship websites, Yoga Direct; implemented design on sister site, Yoga Direct UK and saw 70% increase in revenue year over year, 120% over previous period● Coordinated development of marketing assets for Nickelodeon licensed products, ensuring all assets met strict brand standards
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Policy Technician, Excess And Umbrella (Contract)Markel Corporation Mar 2015 - Jul 2015Glen Allen, Virginia, UsResponsible for assembling insurance policies based on information provided by Underwriting teams; identify errors in paperwork prior to processing; maintain standard level of service for all policies; assisted in the development of new form documentation after a complete form changeover. -
Parts SpecialistMechanicsville Toyota Sep 2014 - Mar 2015Responsible for all parts sales; sold parts in house, locally, and on a national level (wholesale and retail); monitored and maintained Repair Order Ready for Parts queue in internal system; consulted with customers on a daily basis to assist them with their purchasing decisions; worked daily with internal warehouse team to ensure parts are shipped in an expedient manner; resolved customer service issues. -
Director Of Ecommerce - Parts DivisionPage Auto Group Mar 2012 - Sep 2014Supervised 4 full-time associates in the planning, design, development, operation, and maintenance of a 24x7 multi-channel, e-commerce sales environment comprised of 5 websites, 5 EBay stores and 5 Amazon Storefronts; managed 5 payment gateways; established fraud prevention methodologies; developed website content and marketing materials; evaluated marketing and sales architecture to improve the customer buying experience; develop monthly and yearly reports for stakeholders with Google Analytics and internal tools● Generated $1.9M per year in sales (2012-2014); increased overall revenue 75%● Conceived and launched five parts sales websites, reaching $1.08M in sales in 24 months● Reduced website click-to-purchase rate from 15 to 3 clicks● Overhauled Internet presence in 6 months; launched 5 new websites in 11 months● Implemented Shipworks Shipping Software; increased shipping department efficiency by 200% and customer service operations by 50%; implemented a customer support tool (consolidated 14 email accounts into single ticketing system)● Rated in the Top 25% of all sellers on the Amazon Marketplace for the 2012 Holiday Season for 3 out of 4 Amazon Storefronts
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ConsultantWest Broad Honda Jul 2013 - Nov 2013Consulted with General Sales Manager and developed changes to improve dealer web presence, customer interaction, department efficiency and reduce online operations expenses; advised in the conception and design of new dealer website; reviewed current online operations budget and reduced expenses by $3,500 while improving web presence and internal efficiency.● Reduced monthly online operation/sales lead expenses by $3,500 per month● Researched and recommended new Vehicle Inventory System; enabled historical data for trade in valuing
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Ecommerce ManagerMechanicsville Toyota Jan 2012 - Jul 2012Managed all sales channel; overhauled EBay account, launched new parts website and Amazon storefront in 3 months; consolidated auto group’s online parts sales in 6 months.● Overhauled accounts, creating unity and cohesion between accounts● Increase margin for EBay and website by 2.8% and 6.1% respectively
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Lead Sales AssociateLa-Z-Boy Furniture Galleries Nov 2010 - Mar 2012Melbourne, Florida, UsActed as Manager on Duty and Closing manager 2-3 days per week; held to strict metrics while ensuring complete customer satisfaction.• Sold over $500k of furniture in less than 12 months• Promoted to Sales Lead after 6 months
Alex Wilson Skills
Customer Service
Strategic Planning
Sales Management
Microsoft Office
Negotiation
New Business Development
Team Building
Project Management
Networking
Continuous Improvement
Product Development
Process Improvement
Business Analysis
Process Analysis
Microsoft Sql Server
E Commerce Seo
Seo Audits
Web Analytics
Website Development
3d Cart
Wordpress
E Commerce
Strategy
Marketing Strategy
Business Process Improvement
Shopify
Search Engine Optimization
Google Analytics
Google Webmaster Tools
Alex Wilson Education Details
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Moody Bible InstituteBible/Biblical Studies
Frequently Asked Questions about Alex Wilson
What company does Alex Wilson work for?
Alex Wilson works for One Thing Digital Services
What is Alex Wilson's role at the current company?
Alex Wilson's current role is I help solve complex eCommerce, SEO, and web analytics problems - DM me with your problems!.
What is Alex Wilson's email address?
Alex Wilson's email address is al****@****art.com
What is Alex Wilson's direct phone number?
Alex Wilson's direct phone number is +180434*****
What schools did Alex Wilson attend?
Alex Wilson attended Moody Bible Institute.
What skills is Alex Wilson known for?
Alex Wilson has skills like Customer Service, Strategic Planning, Sales Management, Microsoft Office, Negotiation, New Business Development, Team Building, Project Management, Networking, Continuous Improvement, Product Development, Process Improvement.
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