• Managed Merger Projects: Orchestrated key initiatives during the Falcon.io and Brandwatch merger, driving enhanced data accessibility, streamlined processes, and cross-departmental collaboration.• Clari Implementation Lead: Spearheaded the integration of Clari into Salesforce, revolutionizing sales forecasting, pipeline management, and analytics, resulting in precise predictions and empowered sales and CS teams.• Optimized Lead-to-Order Flows: Streamlined lead-to-order processes in Salesforce, accelerating the sales cycle from lead generation to order fulfillment.• Lead Assignment Restructure: Revamped Lead Assignment rules in Distribution Engine, boosting lead visibility, response times, and conversion rates.• Salesforce Cleanup and Audit: Conducted a comprehensive internal audit, resulting in the deletion of redundant reports, dashboards, fields, and processes, enhancing system efficiency and user productivity.• Privacy and Compliance Design: Collaborated with legal to develop vital privacy and compliance protocols, safeguarding user data and ensuring GDPR compliance.

• Migration Leadership: Spearheaded migration from Salesforce Classic to Salesforce Lightning, ensuring seamless transition and unlocking advanced functionalities.• Merger Integration: Orchestrated integration of Crimson Hexagon and Buzzsumo into Brandwatch Salesforce, enhancing data management and customer visibility.• Service Cloud Development: Designed and managed Service Cloud Case structure for key internal teams, boosting collaboration and issue resolution efficiency.• Supplier Negotiation: Negotiated contracts with external suppliers, saving over $50k/year, bolstering financial health and enabling tech stack enhancement.• InsideView Implementation: Implemented InsideView for market intelligence, empowering commercial team with social insights and driving sales growth.• Software Integration Management: Oversaw critical integrations for Sales, Marketing, and Customer Success, optimizing tool efficiency and workflow effectiveness.

• Salesforce Support: Provided daily support for all Salesforce license holders, ensuring smooth operations and optimal platform utilization.• Deal Desk Oversight: Managed deal desk support for SDR, Sales, and CSM teams, streamlining deal processes and facilitating faster deal closures.• Team Onboarding: Oversaw onboarding and ongoing support for new commercial team members, delivering customized training materials and guidance on sales processes.• Reporting and Analysis: Generated pipeline packs, forecast sheets, and performance reports for leadership, offering critical insights into sales performance and guiding strategic decisions.• Commission Structure Design: Designed and managed monthly commission structure for SDR team, promoting fair and transparent compensation practices and fostering a culture of accountability and collaboration.

• SEO Analysis: Conducted SEO analysis, offering recommendations to enhance website visibility and ranking.• Web Analytics Management: Created and monitored web analytics, dashboards, and reports, tracking website performance and user engagement.• Campaign Evaluation: Evaluated social media and marketing campaigns, identifying optimization opportunities for improved performance.• Salesforce Support: Supported Salesforce implementation, ensuring seamless migration and optimal platform utilization.

• Team Management: Managed a team of five data analysts, overseeing database creation for multiple events.• Visitor Attraction Strategies: Implemented strategies to attract high-quality visitors to exhibitions and conferences, enhancing event success.• HR Leadership: Led recruitment, training, and performance appraisals for staff, ensuring team efficiency and effectiveness.• Database Maintenance: Oversaw maintenance of complex database, ensuring data integrity and optimizing system performance.

• Data Management: Conducted data inputting, internet research, and analysis to support business operations.• Lead Quality Assessment: Communicated with US/German companies to assess lead quality and identify prospective attendees, enhancing event success.• Client Prospecting: Identified and compiled extensive lists of potential clients and attendees, contributing to business growth.• Database Maintenance: Ensured database accuracy through routine maintenance and updates, optimizing data integrity for effective decision-making.