Alex Wright Email & Phone Number

San Jose, Ca, Us

San Jose, Ca, Us

San Jose, Ca, Us

Denver, Co, Us

• Partner with sales to facilitate and execute 50 lead generating events annually• Develope regional marketing plans to drive bookings goals across targeted segments• Responsible for managing and planning $1.75M event budget• Work with product marketing to define messaging and marketing collateral• Partner with campaign managers to execute outbound marketing campaigns• Work with public relations to actively pursue speaking opportunities• Research industry opportunities that will assist in company’s expansion and visibility• Coordinate Marketo email programs and attribution through SalesForce campaigns• Additional project lead responsibilities: -Accelerate Powered by NetVu: 3k Vertafore user conference -Executive council: Semi-annual meeting of top 25 customers -Vertafore Roadshow: Vertafore’s largest lead generating initiative -Council of Insurance Agents and Brokers (CIAB): Marketing’s largest partnership• 2017 Team Results: -Created $2M in marketing originated pipeline in 2017 -Developed and piloted strategic events, surpassing $1.42M in lead generation -Achieved 106% of targeted booking contribution -Achieved 113% of targeted influenced booking contribution -Grew the agency focused marketing team, by adding an event coordinator• 2018 Accelerate, Powered by Netvu Conference- Results: - 800 Marketing Qualified Leads - $14M in pipeline

Golden, Co, Us

• Formulate and implement marketing campaigns, e-blasts, and other communication• In charge of sales for exhibits and sponsorships for the 2017 National Conference

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• Tasked with building the overall brand of Populous’ Accreditation division• Developing an up to date business model reflecting the current market needs

New York, New York, Us

• Successfully executed logistics as on-site area manager for over 20 events a year• Managed a team, as large as 25 individuals, on NYRR projects and events• Execute all aspects of events: planning, partner management, budget reconciliation• Partner with marketing on all event communications• Implement and oversee on-site sponsorship activation and branding for partners: -United Airlines, TCS, AirBnB, ASICS, New Balance, Poland Spring, UPS• Lead an 11-person safety committee• Worked with 7 external agencies to ensure successful and secure operation of events• Responsible for the development of the new NYRR accreditation procedures

Baltimore, Md, Us

My responsibilities as Team Fight Program Manager include: • Managed over 150 Team Fight members, overseeing all fundraising efforts• Directed all marketing efforts across multiple platforms: digital, social, and print• Organized and directed all Team Fight events• Liaison between Team Fight members and all third-party race organizers• Oversaw all race day support for Team Fight participantsMy responsibilities as the Event Development Coordinator for Key To Keys Ride include:•Executed and directed all aspects of the 1,400-mile bike journey•Managed a team of 12 staff members•Responsible for all marketing efforts•Gained national exposure, through different channels including print and television•2014 Results-Finished at 120% of recruitment goal-Increases participation by +71%-Finished at 116% of fundraising goalResponsibilities for Half Full Triathlon include:•Directed, developed, and executed all aspects of the triathlon•Responsible for all marketing efforts to increase participation and visibility•Development of sponsorship opportunities & key community partners•Execute race registrations•2013 Results-Finished at 131% of registration goal-Finished at 100% of partner and sponsorship goal

Baton Rouge, La, Us

•Coordinated and marketed outdoor sporting events in the Greater Baton Rouge Area•Organized Oak Villa Baseball Park creating $10M of estimated economic impact•Updated Quarterly Performance Measurements•Founded and produced the second largest cross-country event in the state of Louisiana•Assisted with coordination of the Mardi Gras Mambo 10K•Maintained Sports Foundation database of outdoor sports facilities•Worked with sport facility owners and governing bodies to coordinate local events •Created a prospective budget and identify sources of income

Natchitoches, La, Us

Graduate Assistant for the Northwestern States football program.

Natchitoches, La, Us

Graduate Teaching Assistant for the Department of Health and Human Performance

Bachelor'S Degree, Construction Management

Master Of Science (M.S.), Sports Administration