Alex Wright

Alex Wright Email and Phone Number

Global Insight Director at Blis @ Blis
Alex Wright's Location
London, England, United Kingdom, United Kingdom
Alex Wright's Contact Details
About Alex Wright

Alex Wright is a Global Insight Director at Blis at Blis. He possess expertise in strategy, marketing, advertising, digital strategy, digital media and 10 more skills. Colleagues describe him as "Alex is the sort of client you really hope to work with. He’s incredibly friendly and approachable from the off, and works with a straightforward and collaborative style for the duration of a project. But he also contributes an imaginative and analytical mind to what he does. I’d gladly work with Alex any time." and "Alex is a great guy and brilliant at what he does. Consistently he demonstrates to be a real team player with a lot of expertise for his field. I'd love to work with him again, it was a pleasure."

Alex Wright's Current Company Details
Blis

Blis

View
Global Insight Director at Blis
Alex Wright Work Experience Details
  • Blis
    Global Insight Director
    Blis Sep 2020 - Present
    London, England, Gb
    View
  • Blis
    Head Of Insight (Europe)
    Blis Nov 2016 - Sep 2020
    London, England, Gb
    Blis is the trusted location-powered advertising & analytics partner.
    View
  • Omd International
    Insight Director
    Omd International Jun 2014 - Nov 2016
    London, Gb
    EMEA Insight Director, Google
    View
  • Dcm (Digital Cinema Media)
    Research & Insight Manager
    Dcm (Digital Cinema Media) Feb 2012 - Jun 2014
    Commission and manage numerous projects varying from bespoke market sensing investigations that inform both commercial and broader business strategy, to audience or category insight projects, to econometric studies and brand-tracking / campaign effectiveness pieces.The range of work requires that I quickly understand each clients’ particular needs and the pressures impacting on their business, as well as knowing how and when to use industry-standard tools, proprietary resources, or expertise from outside the business.I have most recently instigated a mobile surveying initiative that will utilise a Cinema smartphone app (currently in testing phase). This will provide essential audience behaviour information for us to use internally so we have a better understanding of our audience than ever before, the capabilities to survey in real-time for the benefit of our advertisers, and ultimately deliver a cost-saving to the business versus the money spent with research agencies to track client campaigns throughout the year.I am also responsible for line-managing a Research Executive, ensuring her continued professional development through involvement on a range of projects.I often attend seminars and conferences to ensure I keep abreast of industry trends / events / research initiatives so that I have a view on these and can share the findings with colleagues and stakeholders.I am comfortable using a range of industry standard resources including TGI, TouchPoints, Correspondence Mapping, Cluster Analysis, Mintel, DataMonitor, Nielsen Media Research’s Addynamix and more.
  • News International
    Insight Planner
    News International Sep 2009 - Feb 2012
    London, Gb
    In my current position I am required to recommend and manage innovative research projects. The aim of these is to develop and deliver insights that influence commercial strategy, and ultimately revenues across all NI-owned titles and platforms.I regularly present market, media, product and advertiser specific insight findings to key stakeholders internally (across Marketing, Trading, Agency Strategy, Creative Solutions, and Client Development teams), and externally to various agency and client contacts.These initiatives include:- longer term consumer trackers aimed at giving us a competitive edge in terms of strategy, whilst also positioning ourselves as an industry-leader in insight- bespoke topical, category or brand-specific snapshot projects for the benefit of both ourselves and our clients- establishing and defining the rationale for proactive pitches- retrospective campaign sales or brand-related effectiveness piecesI regularly write and analyse surveys from our YouGov-managed consumer panels, as well as briefing and project-managing work commissioned to external suppliers (including DunnHumby and various other independent research consultancies).
    View
  • Global Radio
    Commercial Insight Manager
    Global Radio Nov 2008 - Aug 2009
    London, Gb
    A new title created following Global Radio's acquisition of Capital Radio, essentially continuing my previous role but with additional responsibilities looking after previously GCap-owned networks XFM and Classic FM and their associated trade marketing duties.
    View
  • Global Radio (Formerly Chrysalis Radio)
    Brand Insight Executive
    Global Radio (Formerly Chrysalis Radio) Sep 2007 - Nov 2008
    Internal 'Brand Champion' for Global Radio-owned LBC, and for GMG-owned networks Smooth, Real and Rock Radio, using industry resources and the outcomes of bespoke research projects to create the rationale for proactive spot and sponsorship pitches.Served as a knowledge hub for Commercial, Marketing and Programming departments internally, and as the primary Commercial contact with GMG (for whom Chrysalis Radio acted as Sales House).Contributed significantly to the COO's and lawyers reports for the Office of Fair Trading regarding the proposed takeover of EMAP, and then the successful acquisition of GCap Radio.
  • Chrysalis Radio
    Business Development Assistant
    Chrysalis Radio Nov 2005 - Sep 2007
    Working across all Chrysalis and GMG-owned radio brands supplying audience and industry data to fulfil Sales needs.Providing ad hoc audience information in response to requests from insight teams at our regional offices.
  • Ibm
    Contracts & Licensing Assistant (Industrial Placement)
    Ibm Jul 2002 - Aug 2003
    Armonk, New York, Ny, Us
    Managed the administration of IBM's software development contracts liaising with internal stakeholders (software developers and lawyers) and external clients.During my time with IBM I also instigated a part-time secondment in IBM's User Technologies department to investigate and develop ideas to aid with my placement year dissertation.
    View

Alex Wright Skills

Strategy Marketing Advertising Digital Strategy Digital Media Media Planning Business Development Management Customer Insight Online Advertising Digital Marketing Sponsorship Business Strategy Mobile Devices Radio

Alex Wright Education Details

  • Loughborough University
    Loughborough University
    Psychology

Frequently Asked Questions about Alex Wright

What company does Alex Wright work for?

Alex Wright works for Blis

What is Alex Wright's role at the current company?

Alex Wright's current role is Global Insight Director at Blis.

What is Alex Wright's email address?

Alex Wright's email address is al****@****m.co.uk

What is Alex Wright's direct phone number?

Alex Wright's direct phone number is +120776*****

What schools did Alex Wright attend?

Alex Wright attended Loughborough University.

What skills is Alex Wright known for?

Alex Wright has skills like Strategy, Marketing, Advertising, Digital Strategy, Digital Media, Media Planning, Business Development, Management, Customer Insight, Online Advertising, Digital Marketing, Sponsorship.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.