Alexa Beck Email & Phone Number

California, United States

San Francisco Bay Area

A practical approach to strategy that sheds unnecessary layers and answers today’s marketing demands for speed, relevance and results.

New York, United States

A Havas subsidiary. Actively led and fostered an agency of 40+ creative minds. With an owner-operator mentality, managed a multi-million dollar P&L, organizational strategic planning, daily operations, staffing and employee development, and growth strategies. As head of accounts, I was our clients' hands-on brand steward, ensuring all teams, and thus the.

Greater New York City Area

Greater New York City Area

Greater New York City Area

Clients: Y-3, adidas Originals, Kiehl's, NARS, L'Oreal, Louis Vuitton, Bloomingdale's, Gap, Keurig-Dr. Pepper, Garnier, MARS-Wrigley, World of Hyatt, W Hotels, Core Water, Hugo Boss, Courvoisier, House of Suntory, Treasury Wine Estates, Ralph Lauren Fragrances, buybuy Baby; New Business

Greater New York City Area

Clients: Chobani, Tequila Avión, Drambuie, Tullamore DEW+ Led Chobani through multiple 360° campaigns including a multi-athlete 2016 Olympics partnership. Results included increases in brand affinity, positive brand perception, brand consistency, velocity and sales. + Raised Avión’s brand awareness and trial through a full rebranding and launching its.

Greater New York City Area

Clients: YMCA-USA, Dixie (Georgia-Pacific)+ Point-person on two full-service accounts, launching 360 campaigns including TV, social, interactive vanity sites, programmatic, experiential and influencer activations+ Entrenched in strategic rigor that tracked throughout campaigns including research, brand, comms planning and analytics

Greater New York City Area

Clients: DSW, Google Play, Google Android+ Account lead on all three businesses, running heavy social, digital and experiential initiatives as well as brand strategy projects+ Achieved organic growth+ Reported directly to the CEO and managed robust creative, strategic and account teams while actively developing junior talent

New York City

Client: Revlon+ Independently ran half of the agency's blue-chip account as IAT lead for multi-product, celebrity campaigns with extensive TV, print, digital, in-store, as well as global adaptation toolkits+ Instrumental in building the agency's broadcast department through ground-up process development, team education and agency operations integrations

New York

Client: Weight Watchers International+ Strategically developed, produced and trafficked quarterly 360° campaigns (broadcast, print, digital) for the two business units of Weight Watchers -- Brand/Meetings and Online+ Fully managed annual casting, client budgets, billing, talent, broadcast traffic (250+ spots/versions per year) and out-of-scope projects.

New York

Clients: Applebee's, Weight Watchers International+ Aided in all phases of campaign development for new product launches every eight weeks, from creative brief to production to launch+ Independently managed campaign radio creative development and production after only two months+ Instrumental in developing account’s first digital assignment + Managed.

San Francisco Bay Area

+ Collaborated with sales professionals to optimize the pitching process using Salesforce.com and Mind Manager programs+ Created a visual presentation tool allowing the salesperson to customize each pitch to prospect

San Francisco Bay Area

Client: Intel Global

Stanford Lead - Executive Business Management

Stanford LEAD is a year-long business program that develops effective leaders who embody five core leadership competencies: critical.

Bachelor'S Degree, Business, Marketing Concentration

Activities and Societies: + Beta Gamma Sigma International Business Honor Society inductee + Business School Dean’s List, all four years +.