• Department leader of a team of twenty-three with responsibility for the financial performance and annual growth of wine club, ecommerce, phone, and luxury direct to collector sales channels and strategic leadership responsibility for centralized demand generation and operations teams

• Department leader of a team of nine with responsibility for the financial performance and annual growth of wine club, ecommerce, and telesales channels for Beringer, Chateau St. Jean, Etude, Stags’ Leap, BV, Sterling, Provenance, and Penfolds; delivering more than half of topline sales and profit for the direct business • Strategic leader in demand generation and lifecycle marketing (leveraging Salesforce CRM and Marketing Cloud); oversight of consumer journey enhancements, content marketing, and digital marketing campaigns to increase visibility, drive demand, and improve engagement and conversion across the portfolio• P&L management; owner of multi-million-dollar A&P budget, leader in annual planning, forecasting, and ROI analysis• Dynamic people leader committed to unlocking talent through coaching, empowerment, goal alignment, and clear communication to ensure the entire team is well-poised to shine

• Senior leadership role driving department strategy and growth in wine club, ecommerce, and direct-to-consumer lifecycle marketing across an expanded portfolio of eight focus brands• Department leader for winery-exclusive new product pipeline, annual portfolio strategy, and pricing plan • Spearhead for inorganic growth initiatives, including subscription model evolution and loyalty innovation• Successfully managed integration of two teams into one cohesive, aligned team with shared vision and culture who work collaboratively to deliver results and focus on continuous improvement

• Led a team of three direct reports to deliver portfolio-wide solutions and results for demand generation, ecommerce, and wine club for Beringer, Chateau St. Jean, Etude, Stags’ Leap, and St. Clement• Oversight of cellar door marketing needs to ensure brand standards and consistency in tone and voice; produced tasting experience collateral, signage, and sales materials, website content, event promotion, reservation optimization, insights, and reporting, as well as experiential marketing planning and strategy support

• Effectively managed a team of three marketing associates, external vendors, and internal cross-functional teams to deliver robust demand generation, customer retention, and acquisition programming for wine clubs and tasting rooms• Responsible for the marketing strategy and execution to deliver annual wine club revenue targets as well as qualified annual guest traffic targets to five focus brands

• Owned marketing and sales plans for seven brands' wine clubs; delivered over $9 million annual sales revenue to DTC’s most profitable channel• Led and managed a multi-property team of five to deliver best-in-class club experiences and national events to nurture loyal club communities with strong brand affinity• Responsible for building annual wine club shipment plans to optimize club profitability and developing programming and communications that delivered continued club growth through conversion, retention and incremental wine sales• Managed the club channel’s A&P budget and monthly performance reporting and forecasting

• Owned event marketing strategy and execution for Beringer, Chateau St. Jean, Etude, and Cellar360 to create compelling, proprietary traffic-driving consumer events that delivered conversion to wine club and wine sales• Developed internal best practices for cross-functional event planning and promotion to deliver 50+ consumer events; including sponsorships, holiday events for 750+ guests, educational seminars, annual vintage release events, winemaker dinners, musical performances, cooking demos, and book signings

• Coordination of Winemakers on Tour, a luxury national event series of trade and media tastings, seminars, winemaker dinners, and sales blitzes to showcase the company’s wine portfolio; responsibilities included vendor and guest management, display and collateral development, cross-functional team coordination, and results tracking• Owned planning and execution of large-scale consumer and trade events in multiple markets for national brand programming including Penfolds (RED) launch at the Palm Springs Film Festival, Etude Pinot Experience vineyard immersion trip, Chateau St. Jean Dream Wedding with Martha Stewart, Sledgehammer product launch events with radio host Adam Carolla, and Santa Barbara Wines sponsorship of the Santa Barbara Film Festival

• Managed public relations campaign strategy, planning, and execution in a dynamic small business environment for leading domestic and international wine and spirits clients; including producers (Constellation Brands, Moët Hennessy and Aveníu Brands) and trade promotion associations (Wines from Spain, Wines from Brazil)• Extensive event management experience coordinating walk-around and seated tasting events for media, trade, and consumer audiences, winemaker market tours, product launches, and press trips • Ownership of pitch process for client announcements to national media and development of press kits, website, social media content, trade show display materials; oversight of sample campaigns, media list development, and reporting

• Led project team to deliver in-store shopper marketing strategy and campaigns at Walgreens, Kroger, and Target for clients Procter & Gamble and Johnson & Johnson • Responsible for client relationship management, strategic planning, creative briefing, and project coordination to ensure flawless execution of on-premise promotional sales programs

• Coordinated customer loyalty programs via direct mail marketing for client Marlboro; cross-functional project management responsibilities included project strategy, creative brief drafting, budget, and timeline maintenance