Led cross-functional teams to deliver creative campaigns aligned with brand objectives and market trends.Analyzed performance metrics to refine creative approaches and strategies.Oversaw integrated marketing strategies and streamlined project execution by optimizing workflows for branding, web development, and content production.

Directed the strategic vision and execution of web and brand initiatives, ensuring cohesive brand representation across all digital platforms. Led cross-functional teams to deliver high-impact projects that elevated brand identity, enhanced user experience, and drove measurable business growth.Team Leadership: Managed and mentored a multidisciplinary team of designers, developers, and marketers, fostering a collaborative and high-performing work environment.Strategic Planning: Designed and implemented comprehensive brand strategies and website projects, aligning them with organizational goals and market trends.Project Management: Oversaw the full project lifecycle, from scoping and resource allocation to execution and delivery, meeting tight deadlines while exceeding quality expectations.Brand Stewardship: Championed brand consistency across all channels, ensuring visual and verbal elements resonated with target audiences and reinforced brand identity.UX/UI Optimization: Guided website design and functionality improvements, focusing on enhancing user experience, accessibility, and conversion rates.Data-Driven Insights: Leveraged analytics and performance metrics to inform decisions, refine strategies, and maximize ROI.Stakeholder Collaboration: Partnered with clients, executives, and internal teams to translate visions into actionable plans, balancing creative innovation with practical execution.This role honed expertise in brand management, digital strategy, and leadership, equipping me with the skills to excel in senior brand or project management positions.

Built and managed a successful photography business, combining creative expertise with strategic planning to deliver exceptional client experiences and drive sustainable growth. Leveraged entrepreneurial skills to oversee all aspects of operations, branding, and project execution.Brand Development: Crafted a strong and recognizable brand identity, managing all visual and verbal branding elements to attract and retain a loyal client base.Client Relations: Provided personalized consultations to understand client visions, translate ideas into actionable plans, and deliver high-quality results that exceeded expectations.Project Management: Coordinated the end-to-end process for multiple simultaneous projects, from scheduling and logistics to editing and final delivery, ensuring all deadlines were met.Creative Direction: Designed and executed visually compelling photo shoots, curating portfolios that reflected the client’s unique story and reinforced my brand’s artistic reputation.Team Leadership: Managed and collaborated with second shooters, assistants, and vendors to ensure seamless operations and a cohesive client experience.Marketing Strategy: Directed all marketing efforts, including social media, website management, and content creation, achieving a consistent online presence and generating leads.Problem Solving: Adapted quickly to on-the-ground challenges, maintaining professionalism and delivering results in dynamic and high-pressure environments.Running my own business sharpened my ability to manage complex projects, build strong client relationships, and deliver creative solutions.

Spearheaded the end-to-end production process for diverse editorial and publication projects, ensuring timely delivery while maintaining high-quality standards. Demonstrated exceptional project management skills by coordinating cross-functional teams, aligning stakeholders, and managing tight deadlines.Project Oversight: Directed the editorial calendar, established priorities, and streamlined workflows to enhance productivity and meet publication timelines.Brand Alignment: Ensured all content adhered to brand voice, tone, and visual identity, fostering a consistent and compelling narrative across platforms.Content Development: Supervised content creation and editing, collaborating with writers, designers, and subject-matter experts to produce impactful publications.Stakeholder Management: Acted as a liaison between departments, providing clear communication and updates, ensuring all deliverables met client and organizational expectations.Data-Driven Decisions: Monitored performance metrics and implemented process improvements to enhance efficiency and audience engagement.Creative Leadership: Played a pivotal role in brainstorming and executing innovative content strategies that elevated the brand’s presence and relevance.This role required high-level organizational skills, creative problem-solving, and the ability to manage complex, overlapping deadlines.

Coordinate and manage all student wellness initiatives and events across the district.Manage wellness teams and each individual school wellness program.Oversee $488,000 worth of grant funds. Manage District Wellness Advisory Committee and lead committee meetings and trainings.Conduct needs based analysis.Create annual budgeting reports to the CDE.

Manage all onsite wellness initiatives and events.Oversee employee fitness center.Manage and onboard fitness center employees.Manage fitness center budget