Athena Club is one of the fastest-growing consumer brands in the US and is ranked on Inc5000 and Foremost 50. It distributes its cross-category portfolio of personal care products internationally via retail (Target, Walmart) and e-commerce. • Led annual strategic planning process, setting company goals and department targets, and overseeing allocation of budget based on company goals and ROI forecasts.• Spearheaded development of company's inaugural budget, orchestrating cost-cutting initiatives that significantly enhanced operational efficiency and financial performance, while redirecting funds to highest-impact initiatives.• Managed the implementation of a big data platform, enhancing real-time, data-driven decision-making across the company.

• Played key role in Target retail deal by leading creation of all pitch materials and directly supporting the founders during pitch, leading to successful expansion of distribution into 1600+ US stores.• Negotiated with key suppliers to achieve cost savings that resulted in a significant margin improvement.• Launched paid shipping initiative that drove substantial increase in cross-sell and improvement in profitability.• Redesigned performance review and professional development systems, resulting in increased employee satisfaction.

Braave is revolutionizing the underwear industry with technology that enables the creation of custom-fit, 3D-printed bras.• Conducted thorough analysis and evaluation of B2B versus DTC channels, considering financial implications and growth projections to guide strategic direction.• Formulated and executed a targeted B2B go-to-market strategy, which involved lead generation and strategic outreach, culminating in the eventual acquisition of the company’s first B2B customer and marking a pivotal shift towards a B2B-focused business model.

• Worked on 5 cases for Fortune 500 cos. and 13 due diligence projects for elite global private equity clients across healthcare, financials, tech, and consumer goods.• Led research and analytics for private equity group diligences, informing multi-billion-dollar investment decisions through complex market forecasts and expert interviews.

• Co-founded company alongside ex-Meta engineer • Generated thousands of sign-ups through partnerships, viral Tiktoks (100K+ views), and referrals.• Organized 40+ events in three cities, engaging hundreds of paying customers and employing more than 20 paid hosts.• Achieved profitability with zero marketing budget and 100% bootstrapped financing.

Chosen for Bain & Company's highly selective internship program. Participated in the due diligence of 3 companies across the industrials, healthcare, and hospitality sectors for leading global private equity firms.