Alexa Johnson is an undergraduate student at Full Sail University studying Entertainment Business with a projected graduation year of 2024. As a current Regional Marketing Coordinator at Live Nation, she is dedicated to exploring the ins and outs of the industry before degree completion. Alexa has been responsible for managing various social campaigns, influencer outreach projects, marketing rollouts, and more. Her curious mind, eagerness to learn, and natural passion are qualities that cannot be taught. Alexa discovered her passion for the music industry when she was only eight years old thanks to her first concert experience; Justin Bieber’s ‘My World Tour’. Since 2010, she has taken the initiative to immerse herself in educational and experimental opportunities whenever possible to ensure she is always up-to-date on trending topics and current industry practices. Additionally, being a fan for over a decade gives Alexa a well-rounded point of view since she has been the target consumer for countless marketing campaigns and album rollouts. She understands the frustrations and excitement that come with the title of being a fan. Alexa uses her real-life encounters coupled with professional experiences to bring unique, engaging, and exciting ideas to the table. As a natural-born leader, she will ensure that your team has the necessary resources to produce content and experiences that satisfy your consumers' wants and needs.