Alexa Johnson Email & Phone Number

"Connecting college students with the industry's brightest and most talented minds, GRAMMY U provides aspiring professionals with the tools and opportunities necessary to start a career in music."

- Managed the Facebook page of internet personality, Druski, posting at least 7x per week utilizing Meta Business Suite | Organically increased page reach by 113.7% (22.9M+), net followers by 738K+, and interactions by 6M+ over 8 months- Uploaded three Snapchat Story episodes to Druski’s profile weekly utilizing Story Studio- Managed the Facebook page of rapper, That Mexican OT, posting at least 3-5x per week utilizing Meta Business Suite | Organically increased page reach by 10.6K% (17.3M+), net followers by 597k+, and interactions by 3.4M+ over 7 months- Wrote weekly newsletter utilizing Klaviyo to promote Druski’s and 4Lifers Entertainment's recent endeavors (Apparel, Videos, Tour)- Research trends for TikTok and YouTube Shorts to curate informed recommendations on content creation for their roster of artists- Cut assets from long-form video content for short-form social media optimization

- Created and sent out weekly Street Team missions via Brevo- Maintained consistent communication with Chaos Creators and the Chaos Creators’ Street Team through daily interactions in the Geneva group chat- Brainstormed ways to promote the Street Team and acquire new members

Canandaigua, New York, United States

- Utilize Ticketmaster’s ticketing software (TM1-Sales) to sell event tickets to patrons in person and over the phone- Assist with will-call and guest list management by printing, organizing, and distributing tickets to the proper parties- Resolve issues as they arrive; assist the Box Office Manager, Marketing Manager, and GM with miscellaneous tasks as needed

- Assisted rising country artist Carolyn Miller by brainstorming relevant marketing ideas and initiating brand partnerships- Sent 400+ booking emails for fair/festival appearances across 16 states- Maintained frequent communication with Carolyn to ensure her needs as an artist were met

- Assisted band “EMBLEM3” with the viral “The Boys Are Back” marketing campaign to create anticipation for the release of their new album “Songs from the Couch, Vol. 2”- Increased global awareness of EMBLEM3’s comeback through online engagement and physical flyer distribution- Collaborated with team members on WOM marketing techniques, garnering over 33,000 followers to the campaign page

- Assisted Digital Manager with research and outreach of influencers across the music, beauty, fashion, food, and lifestyle industries for all Social Impact Campaigns- Actively engaged on social media channels including Instagram, YouTube, and TikTok

Ithaca, New York, United States

- Collaborated with team members to develop an effective marketing plan for concerts including musical acts such as Sleepy Hallow and Christian French- Managed Instagram, Twitter, and TikTok accounts; Increased engagement on Instagram account by 133% and follower count by 17% over 90 days- Designed graphics, wrote captions, and edited video content for 3-5 weekly media posts

Ithaca, New York, United States

- Wrote social media content to increase engagement with existing and prospective stakeholders- Created, delivered, and analyzed social media campaigns on Instagram and TikTok that reflected current media trends- Organized three social virtual events for students during the Covid-19 pandemic with an average attendance of 20+ per event

Branchport, New York, United States

- Collaborated with a team of eight coworkers and over fifty volunteers to plan and implement daily programming for over 200 campers, including children and adults with mental wellness needs, disabilities, and special needs - Responsible for managing the care of the physical facilities, program areas, and equipment to ensure safe and proper use

Remote

- Spread brand awareness through word-of-mouth marketing techniques - Managed content and delivery of promotional content to Instagram Stories- Initiated small group outreach to expand the number of team members

Bachelor Of Science - Bs, Entertainment Business, 3.97

Bachelor Of Science - Bs, Communication Management And Design, 3.93

Activities and Societies: Oracle Honor Society Lambda Pi National Communication Honor Society

Education record

Activities and Societies: National Honors Society, Varsity Cheerleading, Leo's Club, Student Council, Link Crew, Yearbook Committee, Art.