I am a dynamic and hugely passionate Senior Marketing and Digital Professional with extensive expertise across a diverse portfolio of retail businesses, including corporate and start-ups for global iconic brands. A multi-channel marketer with exposure across Brand Strategy, E-commerce and Digital Marketing, Product Development, Integrated Marketing Communication including CRM, Paid advertising, PR, Social, SEO and Partnerships. With competencies in Team Leadership, Project Management, Analytics and Influencing. My great passion is to ‘do what’s right for the customer’ and to work with brands who care not only about the bottom line but the difference they make to their customers. I am driven and motivated daily to innovate and deliver creative ways, supporting a brand purpose that makes a difference in the lives of others. I encourage my team to see new opportunities to approach and embrace challenges, this in turn creates a highly performing team that drives results. From the shores of Cape Town to the vibrant hub of London and now living in the heart of Sydney my global endeavours have taught me to celebrate diversity and seize every opportunity as life is short and the world is full of incredible individuals and businesses offering potential to make an impact. As a business owner do reach out if you'd like to connect and discover potential ways of working together.