Marketing specialist and business administration professional with extensive experience in developing comprehensive digital marketing strategies, including SEO, SEM, CRM management, email marketing, relational marketing, inbound marketing, social media, and website development. I am passionate about turning challenges into innovative solutions through practical and well-structured approaches. Known for my creativity, strong communication skills, and ability to build meaningful connections, I am goal-oriented, thrive in team environments, and excel in planning and executing projects.
Api Creativa
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FreelanceApi CreativaAntioquia, Colombia
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Marketing ManagerScarab Cycles Mar 2024 - Sep 2024Colombia• Lead the creation and execution of the comprehensive marketing plan, ensuring brand control and strengthening.• Strategically manage social media platforms and design effective email marketing campaigns.• Oversee CRM administration (Pipe Drive) and develop strategies to enhance client relationships.• Develop and maintain the company website.• Manage relationships with dealers to expand market presence.• Design and execute merchandising strategies, plan and manage digital… Show more • Lead the creation and execution of the comprehensive marketing plan, ensuring brand control and strengthening.• Strategically manage social media platforms and design effective email marketing campaigns.• Oversee CRM administration (Pipe Drive) and develop strategies to enhance client relationships.• Develop and maintain the company website.• Manage relationships with dealers to expand market presence.• Design and execute merchandising strategies, plan and manage digital advertising campaigns, and supervise the presentation of products in stores, ensuring a unique and attractive brand experience. Show less -
Marketing LeaderApi Creativa May 2023 - Mar 2024Medellín• Creation and execution of the marketing campaigns.• Brand development.• Google and Facebook Ads manager.• Community manager.• Content and Video creator.• Management and Creator of the website in Shopify, WordPress and Kajabi.• Creation and execution of the Inbound Marketing strategy.
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Marketing LeaderCrearcimientos Mar 2021 - May 2023Colombia• Creation and execution of the company’s Marketing and commercial plan.• Review company's promotion and advertising efforts to drive sales and build brand awareness.• Hubspot CRM administration.• Management of social media.• Creation of the customer loyalty plan• Management of the website (Wordpress and Shopify).• Administration of the budget and monthly performance reports (KPIs).• Analysis of benchmarking.• Design of different pieces (videos, emails, posts and… Show more • Creation and execution of the company’s Marketing and commercial plan.• Review company's promotion and advertising efforts to drive sales and build brand awareness.• Hubspot CRM administration.• Management of social media.• Creation of the customer loyalty plan• Management of the website (Wordpress and Shopify).• Administration of the budget and monthly performance reports (KPIs).• Analysis of benchmarking.• Design of different pieces (videos, emails, posts and stories) based on fulfilling the marketing plan.• In control of the relationship with suppliers for events, magazines, fairs, etc. Show less -
Kam And Project ManagerSmk Online Jun 2019 - Mar 2021Colombia• Operate as the point of contact for assigned customers• Constant communication with different stakeholders within the organization.• Coordination and development of SEO and SEM strategies.• Creation of the Digital Marketing Plan for different customers.• Manage the different company platforms and monitor web development projects. -
Digital StrategistContextual Digital Branding Feb 2019 - May 2019Colombia• Managed SEO and SEM strategies for key accounts.• Managed social media and websites.• Led the commercial area, acquiring new clients for the company.
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Marketing Assistant (Internship)Compañía De Galletas Noel S.A.S. Jul 2016 - Jan 2017• Learned about the marketing process as implemented at Noel.• Developed a project to address obesity concerns for the Festival's target audience.• Supported the marketing team in operational processes.• Organized Noel's large-scale Christmas show in Medellín.
Alexa Posada Iglesias Skills
Alexa Posada Iglesias Education Details
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Especialización En Mercadeo. -
Administración De Negocios -
NavitasEnglish
Frequently Asked Questions about Alexa Posada Iglesias
What company does Alexa Posada Iglesias work for?
Alexa Posada Iglesias works for Api Creativa
What is Alexa Posada Iglesias's role at the current company?
Alexa Posada Iglesias's current role is Freelance.
What schools did Alexa Posada Iglesias attend?
Alexa Posada Iglesias attended Universidad Eafit, Universidad Escuela De Administración Y Finanzas Y Tecnologías, University Of Illinois At Urbana-Champaign, Navitas.
What skills is Alexa Posada Iglesias known for?
Alexa Posada Iglesias has skills like Microsoft Excel, Microsoft Office, Microsoft Word, Microsoft Powerpoint, Adobe Illustrator.
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