I consult for DTC brands in the health and wellness space looking to build and scale their partnership programs profitably, while supporting other initiatives including email/SMS strategy, social strategy, web design, and brand positioning.

Early employee that worked closely with the founder to launch and manage the partnerships program, developing strategies and processes that consistently exceeded revenue targets MoM, pushing the brand’s partnerships revenue share from 40% to 73%. Built and maintained a roster of creators, affiliates, and partners, including YouTube, podcasts, and paid collaborators.Secured and negotiated high-value podcast partnerships that delivered substantial ROI (3X+) and significantly boosted profitability for the brand. Contributed to various additional initiatives beyond partnerships, including web development, social media management, email campaigns, promotions, and educational initiatives.

•Sources and launches brand and influencer partnerships that align with Organifi's values, objectives and products, generating 37% of gross Shopify revenue for the business.•Manages influencer roster that generated 87% lift in net revenue YoY.•Leads impactful product launches and promotions utilizing a holistic marketing approach.•Coordinates with teams, vendors, and stakeholders for aligned strategies.•Identifies project risks, implements mitigation plans, and communicates updates.•Continually identifies and recruits new influencers for affiliate and/or brand ambassador programs based on content, engagement, sales performance, and other KPIs.•Negotiates, manages and executes contracts with influencers, affiliates and content partners.•Develops and nurtures relationships with partners.•Restructures + creates workflows and SOPs for maximum efficiency across the company.•Leads cross-functional projects and manages project timelines/resources for timely execution.•Proficient in Asana, CreatorIQ, Slack, Looker, Google Analytics, Canva, Triple Whale, Microsoft Suite, AI tools, Shopify, Instagram, Facebook, Youtube, TikTok, X, Threads, + Pinterest.•Developed and executed impactful social media strategy, aligned with Organifi's objectives.•Managed diverse social media channels for maximum online presence.•Analyzed social media performance, provides insights for optimization.•Collaborated for consistent brand identity across platforms.•Generated engaging content ideas for target audience.•Optimized content for maximum reach and engagement.•Created memorable brand memes 😎

https://www.alexaswensonphotography.com/

•Maintains animal records, ensuring appropriate retention, preservation & accessibility.•Acts as a liaison between SDZSP leadership & outside zoos regarding wildlife shipments, transfers, loans, agreements, etc.•Compiles, generates & distributes as directed accurate institution data and collection information.•Completes annual permitting & licensing renewals and reporting, including new applications.•Project manager & coordinator for wildlife shipment logistics•Enters and audits records in institution databases and ensure the accuracy and validity of data.•Trains staff in animal record keeping, records management & data standards, & confirms daily reporting policies & procedures are followed.

•Trained a variety of wildlife ambassadors using behavioral operant conditioning techniques•Educated Park guests on conservation, resident wildlife, animal behavior and natural history, & San Diego Zoo Wildlife Alliance's mission through presentations and tours •Emceed Safari Park's daily Cheetah Run event for up to 1,000+ guests at a time•Resplonsible for all aspects of animal husbandry tasks including diet preparation, cleaning, feeding, medication administration, observing and recording animal behavior and health, maintaining daily reports and logs

•Supervised department of 80+ animals & 10 animal care professionals•Conducted performance reviews•Wrote and updated SOPs & protocols•Maintained compliance with regulatory agencies•Processed new animal intake or transfer•Approved, created and administered enrichment•Wrote grants and proposals•Husbandry duties included meal prep & feeding, administering meds, cleaning, construction, managing inventory of supplies, processing whole prey, animal capture, netting, restraint, loading, crating & transportation, performing grounds maintenance, exhibit maintenance & design, observing & recording animal behavior/health condition, maintaining daily reports and logs (feeding, training animals using operant conditioning