We discovered the power of influencer marketing in 2007—when Twitter was the darling of SXSW and Instagram wasn’t even an idea. At a digital media startup, we launched some of the earliest influencer campaigns connecting Fortune 100 brands with star bloggers and their super-engaged audiences.We didn’t know it at the time, but we were inventing a powerful new way to market products and ideas.In 2013, we launched Collectively with a single vision—to offer brand marketers a more successful way to communicate through influential voices on social media.Today, we're part of The Brandtech Group. We have offices in the US & UK, a global client list, a bookcase full of awards, and we're continuing to define one of the fastest growing, rapidly evolving marketing practices of our time.

-Business leader for Glam's content marketing and brand collaboration product offering. Strategic lead for Glam's Brand Author Program--a robust program that facilitated digital brand building via sponsored content, live events, and product sampling with influential lifestyle bloggers. -Overall content & Community strategy for Glam Media's owned and operated websites, including Glam.com (Fashion), Bliss.com (Health & Wellness), and Foodie.com (Food & Dining). Areas of focus included editorial planning, brand positioning, community building, and social media.

Lead community strategy, communications, and editorial for Foodbuzz.com (now DailyBuzz Food), acquired by Federated Media in November 2010.Responsible for strategy and execution of conversational marketing/sponsored content campaigns in the Foodbuzz community.Led social media and site-wide editorial calendars and publishing initiatives.Focused on expanding sponsored and native content opportunities for the Foodbuzz community of 4,000 bloggers.

Managed communications and community initiatives for a food blogger community of over 4,000 bloggers. Developed creative brand integrations for major brands, primarily in the CPG space.Guidance, strategy, and insight on user experience and product development for Foodbuzz.com, the largest online community for food lovers at the time.

Started as a Production Studio Intern--working on a variety of projects related to a full-service creative production and advertising agency. Clients included Axe, Frito-Lay, Nike.Hired on by founding team at the conclusion of the internship to work on business development and production work for digital projects.

Public Relations for fashion & beauty brands, including: Christian Lacroix, Matthew Williamson, Stella McCartney, Citizens of Humanity, & IWC.