Alexa Westerman Email & Phone Number

San Antonio, Texas

San Antonio, Texas, United States

San Antonio, Texas, United States

San Antonio, Texas, United States

• Senior brand leader connecting brands to their customers in creative and compelling ways through digital strategy and storytelling while upholding agency business goals.
• Lead brand manager and long-form copywriter and editor for digital marketing campaigns, including website, emails, social media, radio scripts and more for Alamo Beer Company and Alkaline88.
• Routine contributor to content brainstorms for photography, videography, copy, web design and more.
• Account Manager responsible to manage creative process from idea to execution, including proofreading and accuracy checks with various teams including designers, account managers, and other business units.
• Brand advocate accountable to maintain consistent voice for respective brands and desirable customer call-to-actions.
• Client-representative to champion routine metric analysis and social/digital insights to understand content performance and adjust strategy to create innovative, customer-centric, channel-specific content.

San Antonio, Texas Area

• Serves as editor-and-chief of Fiesta San Antonio Magazine, that has a reach of 3.6 million people during the 11-days of Fiesta and a distribution of 50,000 in the San Antonio, Texas area.
• Leads project from beginning to completion including content brainstorm, story assignment, writer management, photograph selection, content submission, layout and design, and final edits.
• Understands the relationship between print and digital marketing and works closely with Director of Communications to provide compelling storytelling across all communication platforms for print, web, social media, and.
• Final magazine distributed in San Antonio area HEB stores, Jim's Restaurants, and Whole Foods locations in critical months leading up to festival to support public relations and marketing strategy.
• Transformed Fiesta Magazine from basic event program to full-scale magazine with fresh feature, vibrant photography, and updated layout.

San Antonio, Texas Area

• Led all communication for 125-year-old, 11-day festival of 110 events managed by 97 nonprofits, staged by 75,000 volunteers, attended by 3.5 million patrons and generating an economic impact of $341 million.
• Established a clear marketing communications vision by identifying key audiences and stakeholders to bring awareness and attraction to new audiences while keeping current consumers satisfied.
• Delivered a variety of communication strategies executed within the appropriate voice, tone, and professionalism of a well-known, regional brand.
• Built a social media presence from scratch including first ever social-media initiative, exponentially increasing activity by more than 15 percent in all channels, and effectively mitigating bad-weather predictions.
• Served as editor-and-chief of Fiesta Magazine and lead project to completion and delivered a product with fresh features, vibrant photography, and updated layout.
• Spearheaded website redesign to improve consumer experience, match established brand guidelines, and update content to current web design trends.

San Antonio, Texas Area

San Antonio, Texas

Owner & Founder of ABW consulting specializing in content creation and marketing support for non-profits, small business and event activations. Specialties include copy writing, editing, social media strategy, photography, media relations/PR, and event planning.Noteworthy Clients:- Fiesta San Antonio Commission:Corporate communications, social media.

Indianapolis, Indiana Area

• Full-time Traveling Consultant
• Served as international representative and liaison between headquarters office and field chapters to improve operations, recruitment, retention, public relations, customer satisfaction and market penetration of.
• Performed within a fast-paced environment by executing four-day strategic consults with a variety of stakeholders, including university officials, alumnae and collegians on university campuses
• Drafted communication materials for internal and external audiences clearly outlining assessments, recommendations, and future action plans.
• Delivered more than 30 presentations on leadership, marketing, and relationship building
• Created and managed a travel schedule comprised of more than 25 visits to academic institutions in 16 states within the realms of company policy and procedure.

Washington, D.C.

• Independently researched, selected and distributed daily newspaper clips to various trade groups, committee staffers, and majority house press secretaries and senior staffers.
• Supported senior professional staff by researching, reporting and collecting data from hearings and online platforms for use in internal communication and projects to aid in increased productivity and general output
• Enthusiastically lead constituent tours through the U.S. Capitol, House Gallery and Senate Gallery
• Honored as the 2014 Texas Tech University College of Agricultural Sciences and Natural Resources Dr. Sam Curl Intern

Lubbock, TX