Alexa Wilcox Email & Phone Number

San Jose, CA, US

San Jose, CA, US

• Planned and executed improvements to an internal knowledge base through implementing user studies, training, information architecture updates, and a governance framework saving an est. 100 hours / week across 121 team.
• Improved the internal knowledge base quality score from 41/100 to 73/100 in 10 weeks.
• Managed two on-time NPI releases (New Product Introductions) for Bolt Extension and Walmart Channel Manager coordinating with vendors, engineers, product managers, and marketers.

Redmond, Washington, US

• Recommended product improvements through customer experience analysis for Microsoft Advertising.
• Documented primary customer pain points and created customer journey maps.

Brooklyn, New York, US

• Implemented agile development, atomic design processes, and Jira standardization improving profitability on Teach for America platform projects by 43% and on Sierra Club advocacy platform development work by 17%.
• Created a communication and technology strategy for coordinating election messaging amongst 230+ progressive orgs; the resulting campaign had 920K mentions by 457k unique users across social and 750M earned media views.
• Defined and executed the technology and partner strategy for Colgate Palmolive’s $3M+ CRM acquisition program and migration to Salesforce Marketing Cloud among 16+ stakeholders resulting in 3X email list growth.
• Co-created the Performance Review Committee resulting in a new review process benefiting 200 employees.

Brooklyn, New York, US

• Launched an onboarding platform for Teach for America; re-launched an anti-Tobacco Watchdog website resulting in 4x website traffic; oversaw development for Sierra Club’s advocacy platform (3M+ actions taken, 140+.

London, London, GB

• Developed/managed new $600K website offering within 5 months at UStudio, Unilever’s onsite creative agency.

London, London, GB

• Launched new websites, updates, and localizations for Unilever Brands such as Vaseline Global, St. Ives, Country Crock, and Klondike.

London, London, GB

• Managed communication and technology deployment for a merger of three creative agencies in Canada with Manulife.
• Set up and managed HR and payroll system for 35 employees.

Cleveland, OH, US

• Created, marketed, and executed events; increased avg. event attendance by 51.16%; grew social media referrals 22%; exceeded engagement targets by 250% for a new inclusion focused accelerator program.

Cleveland, OH, US

• Supported key brand development activities including: identifying value proposition, channel strategy and customer insights.
• Supported key go-to-market activities including: budgeting, forecasting, marketing planning, customer relationships, and building global distribution partnerships.

Detroit, Michigan, US

Elected to serve as both Company Liaison and Community Liaison Venture for America recruits top college graduates to work for two years at start-ups and early-stage companies to help revitalize growing cities (e.g., Detroit, Cleveland, Providence, New Orleans). Modeled after Teach for America, Venture for America will provide a path for entrepreneurship to.

Master Of Business Administration - Mba

Bachelors Of Arts, Geography And International Studies

Business And Culture Program

High School Diploma