Alex A. Email & Phone Number

New York, Ny, Us

New York, New York, United States

F&B Operations Consultant,F&B Marketing Consultant,Nightlife Advisor, Creative Director, Brand Development, Strategic Partnerships, Sponsorships, Experiential Marketing, Photography, Digital Content Creator, Social Media Consultant, Event Management, Entertainment and Programming

Greater St. Louis Area

Recruited by hotel ownership in November 2019 to lead the re-concept the F&B department, formerly managed by David Burke. Scope of work included a full service restaurant (breakfast, lunch, dinner and in room dining). a rooftop lounge, a cocktail lounge, 3 event spaces, and a future coffee shop; responsible for P&L reviews, inventory control, management recruitment and training, team building, strategic brand partnerships, food and beverage menu creation, sponsorship, and overseeing arts and… Show more Recruited by hotel ownership in November 2019 to lead the re-concept the F&B department, formerly managed by David Burke. Scope of work included a full service restaurant (breakfast, lunch, dinner and in room dining). a rooftop lounge, a cocktail lounge, 3 event spaces, and a future coffee shop; responsible for P&L reviews, inventory control, management recruitment and training, team building, strategic brand partnerships, food and beverage menu creation, sponsorship, and overseeing arts and music programing. Due to the national pandemic, hotel ownership announced layoffs and closed all of the F&B outlets during quarantine. Show less

Greater New York City Area

Hired by Tom Colicchio's Crafted Hospitality to oversee the day to day operations of Alleycat Amateur Theatre located in the lower level of The Beekman Hotel. Scope of work included P&L, inventory control, payroll, scheduling, staff recruiting, training and management. Additional work included entertainment programming, event management and MOD coverage or Temple Court and Bar Room when needed.

New York, New York

Initially hired as a marketing and programming consultant to re-concept American Cut Midtown. After successfully increasing visibility to the desired demographic and raising afterwork revenue, I was offered the role of Creative Director to lead the opening of The Seville, a profile lounge beneath Scarpetta Restaurant in The James NoMad. Scope of work, included management and staff recruiting and hiring, bar and food menu creation, brand development, P&L, budgets, entertainment programing… Show more Initially hired as a marketing and programming consultant to re-concept American Cut Midtown. After successfully increasing visibility to the desired demographic and raising afterwork revenue, I was offered the role of Creative Director to lead the opening of The Seville, a profile lounge beneath Scarpetta Restaurant in The James NoMad. Scope of work, included management and staff recruiting and hiring, bar and food menu creation, brand development, P&L, budgets, entertainment programing, digital content creation for social media, and MOD coverage as needed. Show less

Greater New York City Area

Hired by Alfa Development to concept, manage and build the F&B department for their first boutique hotel HGU New York located in the NoMAd District, NYC eventually to be operated by a third party tenant. Scope of work included liquor license and health department inspection, application and acquisition, tenant and chef interviews and hiring, pos setup and integration with hotel system, hotel wide music programing, brand development to include hotel and food and beverage uniforms, creation of… Show more Hired by Alfa Development to concept, manage and build the F&B department for their first boutique hotel HGU New York located in the NoMAd District, NYC eventually to be operated by a third party tenant. Scope of work included liquor license and health department inspection, application and acquisition, tenant and chef interviews and hiring, pos setup and integration with hotel system, hotel wide music programing, brand development to include hotel and food and beverage uniforms, creation of F&B standard operating procedures, creation of the event department, vetting and hiring of the public relations firm representing both hotel and F&B operations, creation of the food and beverage offering to include mini bars and in room dining, F&B inventory control, digital content creation for social media, strategic partnerships and sponsorship, P&L, budget, and forecast; F&B outlets included the restaurant, lounge, two ground level bars, and a rooftop bar. Show less

Greater New York City Area

Hired as Director of Promotion and transitioned into the General Manager role after 2 months. Scope of work included Day to day operations and management, scheduling, payroll, P&L, promotion and entertainment programming, event management, staff recruitment and hiring, inventory control and general outlet maintenance.

Greater New York City Area

Hired as Director of Bars for Manon New York. Scope of work included overseeing day to day operations, bar and food menu development, event menu development, music and entertainment programming, management and staff recruitment and hiring, inventory control, event management, P&L, budgets and forecast. After a few months, I also assumed the responsibility of the Marketing Director which expanded my scope of work to include brand development, strategic sponsorships and partnerships, digital… Show more Hired as Director of Bars for Manon New York. Scope of work included overseeing day to day operations, bar and food menu development, event menu development, music and entertainment programming, management and staff recruitment and hiring, inventory control, event management, P&L, budgets and forecast. After a few months, I also assumed the responsibility of the Marketing Director which expanded my scope of work to include brand development, strategic sponsorships and partnerships, digital content creation for social media and advertising, sourcing, hiring and management of a public relations company along with performing all the above for their catering company Maison Dellos Catering. Show less

New York, Ny

Hired as Director of Business Development to re-concept the F&B outlets at HUDSON NY which included Hudson Bar, Library Bar, Hudson Hall, Private Park, Sky Terrace, Good Units. Scope of work included music and entertainment programming, brand development, curating lifestyle and celebrity events, marketing and advertising, event production and management, and weekly nightlife initiatives. After six months, I was promoted to Director of Bars and Restaurants and my scope of work expanded to P&L… Show more Hired as Director of Business Development to re-concept the F&B outlets at HUDSON NY which included Hudson Bar, Library Bar, Hudson Hall, Private Park, Sky Terrace, Good Units. Scope of work included music and entertainment programming, brand development, curating lifestyle and celebrity events, marketing and advertising, event production and management, and weekly nightlife initiatives. After six months, I was promoted to Director of Bars and Restaurants and my scope of work expanded to P&L, budgets and forecast, inventory control, management and staff recruitment and hiring, F&B menu development, digital content creation, MOD upon request, and task force leader for the opening of the F&B outlets at Mondrian Soho, the re-concept of 44 at The Royalton, and various pop up events at Delano, Shoreclub, and Skybar at The Mondrian LA. Show less

New York, Ny

Hired as the opening General Manager of D'OR Lounge at the Dream Hotel Midtown. Scope of work included management and staff recruitment and hiring, scheduling, payroll, cash handling, music and entertainment programming, event management, nightlife promotion and marketing. Within six months, I was promoted to Director of Bars and Promotion and was the opening leader for Highball Rooftop and Bar and Aspen Social Club overseeing the operations and development of all three outlets managed by The… Show more Hired as the opening General Manager of D'OR Lounge at the Dream Hotel Midtown. Scope of work included management and staff recruitment and hiring, scheduling, payroll, cash handling, music and entertainment programming, event management, nightlife promotion and marketing. Within six months, I was promoted to Director of Bars and Promotion and was the opening leader for Highball Rooftop and Bar and Aspen Social Club overseeing the operations and development of all three outlets managed by The Brier Group. Show less

New York

Hired by ownership as the opening General Manager and Director of Promotion to develop and operate Suede nightclub. Scope of work included curating and development of all nightlife initiatives, event management, music and entertainment programming, day to day operations, management and staff recruitment, training and hiring, cash handling, sponsorships, P&L, promotion and entertainment budgets, cash handling and deposits, scheduling payroll, marketing and advertising.

Associate’S Degree

Ny Real Estate License