Alexa Boushey Email & Phone Number

Texas, United States

Texas, United States

- Strategized and developed engaging B2C content based on comprehensive keyword research and competitor analysis using SEMRush, which helped capitalize on growth opportunities.- Collaborated with UX and SEM teams to recommend website and ad enhancements, improving user experience and boosting conversion rates through data-driven insights.

- Spearheaded the internalization of Google Ads management, enabling the creation of tailored advertising strategies that aligned with the organization’s unique objectives. This initiative resulted in a 22% reduction in annual ad spend and a 500% performance increase over previous third-party management.- Collaborated with the Google Accelerated Growth Team to devise and implement a comprehensive ad strategy, achieving a 100% increase in conversions within three months.- Designed and implemented customized keyword and ad groups specific to each senior living and multifamily property, ensuring precise targeting and maximizing campaign relevance.- Partnered with a copywriter to produce compelling and strategic ad copy, enhancing engagement and resonance with target demographics.- Conducted in-depth performance analyses of all ad campaigns, leveraging data insights to drive continuous optimization and improve overall campaign efficacy.- Utilized SEMRush for extensive keyword and competitor analysis, ensuring competitive positioning and alignment with emerging market trends.

- Create Facebook carousel ads to help promote focus properties- Utilize web analytics from Sherpa, G5 and Google Analytics to inform creative decisions on digital ads and webpage layouts- Learning how SEM and SEO influence individual properties, marketing budgets, and web analytics- Helping to rebrand all social media content and create a brand kit for all creative team members so that all digital assets are cohesive and on-brand- Provide assistance on designated, high priority projects to ensure they are completed on time and pass the quality standard- Develop eye catching informational pieces to be utilized on social media platforms and in email campaigns- Produce accurate and informative infographics from provided materials and personal research- Artistically direct motion graphic pieces to be used for grand openings, announcements, email campaigns and information pieces- Blend 3D simulation techniques with After Effects particle system to generate unique and realistic motion graphic effects- Design out door banners and feather flags to promote new locations and properties that have housing available

United States

- Create informational pieces and marketing materials utilizing provided brand standards, creative briefs, and notes from creative director- Assisted marketing team in redesigning webpage layouts to make them more creative, on-brand, and user friendly.- Participated in brainstorms and director reviews- Conducted creative and informational research to inspire and inform all designs

Dallas, Texas, United States

- Created and implemented content for all social media platforms using Photoshop, After Effects, Illustrator, Media Encoder, Photo Split, and Hootsuite.- Conducted creative research to inform and inspire design.- Scheduled and lead all brainstorming meetings.

The University Of Texas At Dallas

Night Shift is a short film produced by the school of ATEC's Animation Lab. It tells the story of a young girl who goes on a dreamscape adventure, as she awaits for her mothers return home from the night shift.I was brought on as a Rigging and Character Effects Artist to help bring this story to life. Working on this project was a great experience that has helped me refine and grow both my problem solving and artistic skills. I also learned a great deal about communicating and working with a team and director on an animated film.My responsibilities included:- Creating show ready rigs and cloth simulations- Individual and team problem solving- Rig and simulation experimentation - Receiving and implementing notes on my rig to fulfill animations needs- Receiving and implementing notes from directors on how to make my cloth simulation match their desired look and styleAwards:- Asian Cinematography Awards (Best Animated Short Film)

Richardson, Texas, United States

Adrift tells the story of a young boy who wrestles with his emotions as he recounts the day his home became emotionally toxic. He is left stranded in space with one decision left to make: return home in hopes that he can make a difference or leave to preserve his sense of well being. Adrift is an original, CGI short film produced by students in the UT Dallas ATEC program. The film will be posted after it has completed its film festival circuit. To learn more about our project, check out the website below!Awards:- 15 Minutes of Fame (Nominee)- Jacksonville Film Festival (Official Selection)- International Hollywood Short Film Festival (Official Selection)

Richardson, Texas

- Provided customer service excellence for incoming and current guests. Duties included running group check-ins, maintaining my floor and resolving any problems for our guests.- Leveraged graphic design skills to create logos, banners, and name tags that were tailored to each organization that stayed with us.

Richardson, Texas

- Utilized graphic design skills to create camp logos- Facilitated training and coaching for children between ages 4-6- Responsibilities included but were not limited to teaching fundamental principals, creating age appropriate drills, work-out plans and daily schedules- Successfully adapted to my employers preferred coaching style