Plan and implement innovative digital marketing campaigns for Sony Music releases across music services. Point of contact for all partners working cross-functionally across multiple departments. Create new opportunities for artists at accounts such as Google Play, YouTube, Napster, PlayStation Music, Slacker/LiveXLive, Deezer, SoundCloud, iHeartMusic, Tidal, Beatport, Audiomack and Xbox. ● Drove the most streams by any music distributor for one of my partners making Sony Music their #1 partner globally.● Launched record-breaking Fornite playlist by Travis Scott on PlayStation Music.● Leveraged expertise in video games to curate exclusive, game-based playlists that became the platform’s most popular. Notable examples include Ludwig Göransson's Venom Exclusive Playlist and Ultra Anime on PlayStation Music, both driving significant audience engagement.● Implemented a process to track key titles on Amazon’s Alexa device for voice resulting in SME increasing their market share by 1 point.● Landed the first feature for an artist on the Xbox One upon launch resulting in 45M impressions.● Orchestrated a global $1M campaign for free album redemption in Family Guy's Peterpalooza mobile game, featuring Avril Lavigne, Snoop Dogg, Alice Cooper, and Rick Astley resulting in 2X increase album redemptions.● Conceptualized and executed a high-impact activation featuring major gamer T-Pain on PlayStation, seamlessly blending his passion for music and gaming, which garnered an estimated 50 million impressions, significantly enhancing brand visibility and engagement.● Created a Google Play campaign that helped Michael Jackson’s Thriller go 30X Multi-Platinum. ● Facilitated numerous live performance opportunities for Sony Music artists through strategic partnerships, including pop-up events, artist signings, in-store performances, and concerts. Spearheaded the distribution and marketing strategies for the captured content, maximizing its reach and engagement.

Point of contact for all of Liquid’s labels and music partners. Led the business development effort to bring aboard new partners and business. • Main business development contact for Liquid to be sold. Responsible for over 50+ company leads in 3 months.• Executed Walmart’s overall marketing campaigns meeting their KPI’s: free tracks, value ads on consumer-packaged goods products, and trial incentives on key products in the store. • Created the first Walmart MP3 Twitter account, managing posts to increase followers and visitors.• Key advocate for the service externally to music partners and internally oversaw communicating partner goals.• Designed and merchandised the first-ever Independent Artist/Label Page on the Walmart MP3 service.• Identified independent labels not currently in the store; instrumental in closing several label/artist deals.• Worked on a small team of engineers, developers, product managers on a first of its kind “Music in the cloud digital locker.”

Governed Hudson’s $20MM digital music distribution business.• Oversaw the mobile music effort, helping develop relationships and build strategic partnerships to ensure competitive content for our partners. Established business with full track mobile and online music storefronts, i.e. Rhapsody, Napster, and eMusic.• Achieved significant revenue increases (doubled profits in less than a year) for the Music Department.• Managed music licensing effort and cleared 2Pac’s entire Death Row catalog for the first complete mobile offering in history.• Established relationships at AT&T and Verizon, pitching content for seasonal campaigns and created a folder on AT&T called Mixtape Rap.• Responsible for one of the two independent artists features on AT&T’s storefront at the time.• Closed 10+ label contracts: Death Row Records, Palm Records, Syntax Distribution and Good Hands Records.• Developed and implemented an internal ring tone production system to ensure content was refreshed weekly to partners.• Worked cross-functionally on an internal database to ensure timely reporting for thousands of labels and publishers.• Supported independent artists with targeted two-page advertising campaigns in The Source Magazine.• Managed and created editorial content for a Source Magazine-based mobile application.