Alexa Cheater Email & Phone Number

Ontario, Canada

Focused on go-to-market strategy, my team is responsible for product marketing, industry marketing, competitive intelligence, field enablement, analyst relations and thought leadership.

Ottawa, Canada Area

Innovative, engaging and informative, the product marketing strategy I'm driving presents the benefits and features of RapidResponse, the flagship product of Kinaxis, in simple but unexpected and innovative new ways. I drive value for current and prospective customers by giving them the information they actually want, not just what we as marketers want to show them. Focused on a person-to-person exchange, rather than a corporation selling to a potential revenue stream, I use out-of-the-box thinking and calculated risk-taking to deliver memorable product-related content and innovation launches. My aim is to deliver content that resonates with readers on a personal and emotional level, and positions Kinaxis as a go-to resource for cutting edge supply chain content while highlighting how RapidResponse is revolutionizing supply chain planning.Kinaxis (TSX: KXS) delivers the agility to make fast, confident decisions across integrated business planning and the digital supply chain. People can plan better, live better and change the world. We combine human intelligence with AI and our unique concurrent planning to help companies plan for any future, monitor risks and opportunities and respond at the pace of change. Global customers include Consumer Products (Unilever, Coty), Life Sciences (Merck, Ipsen), Hi-Tech / Electronics (Flex, Schneider Electric), Automotive (Ford, Nissan), Aerospace and Defense (Honeywell, Raytheon), Industrial (Doka, Katerra) and Retail. We help these leaders: Know sooner. Act faster. Remove waste

Ottawa, Canada Area

Conversational, creative and friendly, the product marketing collateral I'm delivering presents the benefits and features of RapidResponse, the flagship product of Kinaxis, in simple but unexpected and innovative new ways. I drive value for current and prospective customers by giving them information they actually want, not just what we as marketers want to show them. Focused on a person-to-person exchange, rather than a corporation selling to a potential revenue stream, I use out-of-the-box thinking and calculated risk taking to deliver memorable product-related content. My aim is to deliver content that resonates with readers on a personal and emotional level, and positions Kinaxis as a go-to resource for cutting edge supply chain content while highlighting how RapidResponse is revolutionizing supply chain planning.

Ottawa, Canada Area

Focused on developing and delivering creative, engaging, and informative content for supply chain professionals, my role was to help drive brand awareness and sales through thought leadership pieces. This included writing blogs, case studies, white papers, ebooks, etc., as well as working with other talented individuals on the creation of multimedia projects.

Ottawa, Canada Area

Primary responsibilities in this position included managing the corporate blog and moderating the online community, which brings together customers and industry thought leaders for meaningful discussion and product support. In addition I handled media requests and wrote relevant press releases about the achievements of the company and its clients, upcoming events, and other releases as required. I also facilitated online engagement across the company’s multiple social media channels through the creation and dissemination of engaging posts, photos and videos. This included monitoring analytics to determine how best to reach our target audience. I worked to ensure all of our blog, community, social media and website content was search engine optimized.

I currently work as a freelance consultant for a multitude of different clients including not-for-profit organizations, corporations, individuals and businesses of various sizes. My work ranges from consultations on communications and marketing strategies to developing a brand voice and best practices on writing, editing and graphic design. Please reach out if you'd like to learn more about how I can help your business engage your target audience.

I blogged weekly for this informative and entertaining website geared at Canada's equine community. My blog was centered on my own personal experience of getting back into the saddle after an extended break. The tone was typically upbeat and comical, with an occasional more serious post added in for variety. You can check it out at www.horse-canada.com/rusty-stirrup.

In this role I was responsible for internal communications for CAA North & East Ontario, as well the coordination of local content for CAA Magazine. This included proofing advertisements and editorial content as well as generating story ideas. I was responsible for some media relations and provided quotes and commentary as a spokesperson for the organization. I also wrote and maintained the corporate blog. In addition, my duties included the creation of content for the annual general meeting, comprising an annual report and a video presentation. I also handled requests and complaints from the public and wrote reports, briefings and communications on behalf of the president and other senior stakeholders.

I was the communications specialist for an industry-specific public relations and communications firm. In this capacity, I was responsible for developing and maintaining working relationships with local, national and international media to help promote our clients, including writing features, event promotion and developing advertisements. My role included media coverage analysis for clients, as well as the creation of press clipping books. I also held the responsibility of designing, creating and maintaining client websites and social media accounts, including Facebook. My duties extended to graphic design services with content creation and layout services for various newsletters, magazine features and advertisements.

I was the editor and senior writer for this daily, online, political publication. I was responsible for editing my own work, as well as the work of others. In this role, I wrote and edited work on a daily basis. Apart from the daily writing for the publication, I was also responsible for liaising with clients, government officials and the publishers.In that capacity, I wrote promotional material to be sent to clients and reports on productivity and activity for senior management. During my time as editor, I also spearheaded a complete re-design and launch of the publication, including re-branding and the development and design of a new website.

In this role, I was responsible for writing and editing news stories for use in daily television broadcasts, as well as online. I routinely self-edited my own work, and on occasion was asked to edit the work of others. I was also responsible for writing all content for the daily webcast and newsletter. I was regularly asked to research and write briefings and reports for senior staff members, as well as deal with viewer questions. During my time at 'A' News I was also a production assistant and backup assignment coordinator. 'A' News was re-launched as CTV2 following my departure.

Bachelor (Honours), Journalism

This intensive four-year program focused on the fundamentals of good journalism, including developing excellent writing, interviewing.

Indesign Basics

This online course enhanced my graphic design skills by helping me become more familiar with the features of Adobe’s InDesign. I then.

Basic Html & Css

This online course was a refresher for HTML and CSS coding best practices and increased my skill level to include HTML5 and CSS3. I.