From Lex's Pantry: Elevating your meals, effortlessly.I make spice blends, BBQ rubs, marinades and seasoning From Lex's Pantry. We take pride in crafting small-batch, hand-crafted artisanal blends that will elevate your meals - from snacks to feasts. Our mission is simple yet impactful: to inspire and empower you to have more flavour and fun on your plate. We have an unwavering commitment to quality and mindful ingredient selection. Our products are:✅ vegan ✅ gluten-free ✅ additive-free ✅ dairy-free ✅ nut-free✅ available online salt-free and/or sugar-free✅ FULL OF FLAVOUR!ensuring everyone can savour our creations without worry. From the moment you open our carefully packaged blends, you'll be greeted with a tantalizing aroma that hints at the flavours ready to make your dishes extra special. Each batch is lovingly curated, mixed and tested to ensure an exceptional culinary journey for our customers.Whether you're an adventurous home cook looking to elevate your everyday meals, a passionate foodie indulging in culinary exploration, or a chef adding a unique touch to your creations, From Lex's Pantry is here to inspire and empower you.We believe that exceptional flavour should not be limited to elaborate recipes or time-consuming preparations. That's why our artisanal spice blends, BBQ rubs, and flavours are meticulously crafted to enhance even the simplest of meals, transforming them into extraordinary culinary experiences. From a quick weeknight dinner to a leisurely weekend brunch, our spices will infuse your dishes with a burst of flavour that will leave you craving more, from exotic international cuisines to comforting Canadian family favourites.Explore our collection of small-batch, hand-crafted, artisanal spice blends, BBQ rubs, and flavours, and let From Lex's Pantry turn your everyday meals into culinary masterpieces.Are you ready to spice up your life? Come explore and unlock a world of taste sensations From Lex's Pantry!

Write and share (sometimes overshare) details about all things of interest to me including food, travel, tech, marketing, and starting fires.

Alexa is an experienced and passionate speaker who is frequently invited to speak about content strategy, social media, blogging and the restaurant industry. Some of Alexa's speaking engagements include:- University of Toronto - " Foundations of Digital Marketing Management"- NxNEi - "The Digital Foodie Revolution: Nom3"- SMX - Search Marketing Expo - "Search and Social – Insight and Inspiration"- Carleton University - "Taste and Communication"- Food Bloggers of Canada Conference, #FBC13 - "The Chef & The Critic – 2 Perspectives on Restaurants and Blogging with Chef Jason Bangerter"- Arts & Letters Club - “The Art of Imagination and Determination”- Ontario Association of Architects Annual Conference - "Twitter for Business and Architects – Continuing Education Series"- Hill & Knowlton - "Bloggers Can’t Pay ’em, Can’t Afford Not to or Can You? with Erica Ehm, Zach Bussey and Matt Hartley"- Association of Independent Consultants - "The Business Face of Social Networking"- PodCampTO - “Publishers & Influencers”- Word on the Street - "Blogging Toronto"

Ellipsis is a digital strategy consultancy specializing in content, community and social. We work with clients big and small providing everything from full digital marketing strategies to executive coaching on social media, Ellipsis can help your company and your team stay engaged, relevant and leading the conversation, while still connecting with your customers and stakeholders in a meaningful way.Digital Strategy and PlanningWorking from your business objectives, existing marketing strategy and strengths, Ellipsis builds practical digital strategies that works to meet your strategic goals. From creative ideation to editorial support, we can work with your team to get it working for you too.Content Marketing StrategyContent is like oxygen for digital marketing. Alexa brings a true maker’s eyes to content strategies for clients. She and her team can provide a comprehensive content strategy including content planning, workflow definition and team consultation, production and development, real-time activities and crowd-sourcing programs.Community EngagementCommunity engagement is so much more than how many followers you have on twitter or likes on facebook. At the root, it’s about having real conversations with your community about things that matter to them and to you. Alexa can work with you to engage with your customers where they spend their time online in a meaningful way that will build community and show tangible results.Social Media StrategySocial Media is a fun and exciting space that can burn you faster than you can light a match. Understanding the culture of each social network, and working with a well-crafted strategy for both your planned messages and casual comments can put your brand on the path to epic success rather than becoming an example of epic fail. Alexa and her team know social and will build you a social strategy as well as guiding principles for your whole team.

Worked with Second Harvest and FoodRescue.ca Comms teams to build and execute a strategic plan for the launch, and national growth of Second Harvest's Food Rescue platform and app. Food Rescue rescues surplus healthy food from the food industry and make it available to community programs in need of food.

Conquer COVID-19 is a grassroots volunteer-driven initiative comprised of physicians, business leaders, entrepreneurs, engineer, students and over 120 volunteers working together to ensure frontline workers responsible for the health and well-being of Canadians have access to masks, gloves, and other supplies that are essential in treating patients and minimizing the spread of the virus.In 4 short months, we built a private PPE supply chain during a global pandemic. Conquer COVID-19 partnered with Olympian Hayley Wickenheiser, blessed by actor Ryan Reynolds, generously supported by the Thistledown Foundation, Volvo Canada, Purolator, XYZ Storage, Canadian Tire, ToysRus. We grew from a handful of friends to 120+ volunteers, raised over $2.36 million in donations, and distributed PPE across Canada to healthcare and frontline workers in urgent need at hospitals, long-term care facilities, shelters and other essential locations looking after Canada's most vulnerable. Our story has been told in 600+ media articles. Over 23K wear our Conquer COVID-19 t-shirts. Our true strength was our diversity with 70% BIPOC, >50% women on our senior leadership team. Our diversity served us by empowering us to solve big challenges creatively, effectively and quickly while taking into account the needs of all Canadians. We have been told by the OMA that we have saved lives.

Alexa was the Co-Chair of Toronto Taste for 2014 and 2015Toronto Taste is the city’s premier culinary event and Second Harvest's single largest fundraiser. Toronto Taste features 90 of the city’s top chefs and celebrated beverage purveyors all coming together to share their love of food and raise funds to support Second Harvest’s food rescue program. Alexa, and her Co-Chair Cheri Dueck (2014) and Neilesh Daji (2015), lead a team of dedicated volunteers in supporting the Second Harvest team as they plan the ultimate culinary experience of the year for Toronto’s food lovers.Toronto Taste 2015 raised in excess of $835,000 for Second Harvest and it's No Waste. No Hunger. food rescue mission. Prior to co-chairing the event, Alexa supported Second Harvest as a steering committee member starting in 2008 as the Social Media Lead and the Chair of the Communications Committee.

The Secret Pickle Supper Club started as a birthday party for Alexa Clark with Chef Matt Kantor cooking. After the tremendous buzz on social media after the first event, the positive feedback and the many sad faces without tickets, Matt and Alexa decided to make it a regular thing. One of a kind themed dinner parties in some of the most interesting venues around the city, we introduce our guests to cuisines, flavours and exciting new concepts in food. Our themes include:- Ingredient-focus - e.g. Coffee dinner at Te Aro; - Cuisine-focus - e.g. Contemporary Vegan dinner; - Regional-focus - e.g. Tasting Tour of Spain; and - Beverage-focus - e.g. our Beer Pickle with guest Cicerone. Marketed entirely through word of mouth and social media, the Secret Pickle quickly became one of the hottest tickets in Toronto and a leader in the Underground Dining movement.

Alexa is one of the founders of HoHoTO "the party that twitter built". Often cited as one of the first examples of a hyper-connected social media movement using the power of self-organizing online groups to make a real world difference, HoHoTO has raised over $225,000 and over four tons of food for Daily Bread Food Bank since it's launch in Dec 2008. Each year the HoHoTO team hosts a party for more than 600 enthusiastic people from the local tech, media, digital marketing, social media and PR communities. The first event, was organized in less than 20 days, sold out in nine, and went on to astonish all of us involved as we watched something bigger than we'd ever dreamed take shape before our eyes.Alexa's focus is primarily working with Sponsors in the startup, tech and marketing industries to raise funds and source prizes for the HoHoTO Raffle and Hangover Auction. The Hangover Auction, Alexa's brainchild, started in 2009 uses twitter to auction the unclaimed raffle prizes to raise additional funds, was recognized as a new and innovative way to use twitter to do social good and mentioned by Queen Rania of Jordan at Le Web 2009.

Plethora Press was founded as the publisher of the popular CheapEats Restaurant Guide Series - guides to good, inexpensive dining. In addition to CheapEats, Plethora Press publishes a number of online properties focused primarily on the Hospitality and Travel industries.

As Founder and Editor-in-Chief, Alexa created the CheapEats Restaurant Guides Series and blog network as guides to good quality inexpensive restaurants where real people eat all the time. Alexa has managed remote teams of 15-20 writers per city and 10-15 copy editors for the writing and production of 5 best-selling editions of CheapEats Restaurant Guides. Using a customized and innovative workflow for digital production and content creation Alexa has allowed the CheapEats teams to participate in each stage of the content creation.

Founded in 2009, BookCampTO was the first event of it's kind and has inspired other BookCamps to be founded all over North America.BookCampTO brought together writers, technologists, publishers, readers, editors, designers, book sellers, book buyers, printers, librarians in a 1-day unconference setting featuring speakers and collaborative sessions focused on brainstorming the future of the book and the publishing industry in the digital age.As one of the founders of BookCampTO, Alexa was involved in shaking up the conversation around publishing and the future of books in the digital age.

OneDegree.ca is Canada's leading online publication for digital marketing and social media. http://www.onedegree.ca/alexa_clark/index.html

Alexa found Ellipsis Interactive Consulting which was one of Canada's first exclusively New Media focused talent agencies. Ellipsis Interactive Consulting provided interactive and web-technology consulting and recruiting services to dot coms, digital marketing agencies, telecommunications companies and internet startups. Clients included MacLaren McCann Interactive, Aliant Telecom, Nortel Networks, OmniCom and Blast Radius.

Alexa ran the technical and production side of Phoneworks Canada - an interactive marketing boutique as the Senior Technical Manager where clients included: YTV, GM, The Junos, RBC, Proctor & Gamble and Bell Canada.