Alexa Atkinson Email & Phone Number

London, London, Gb

London, London, Gb

Innovative web designer at Cult Wines, known for creating captivating digital experiences. Skilled in Silverstripe, Webflow, Prismic CMS, Canva, Figma, and Adobe Creative Suite, I design visually striking and functional websites. I’ve enhanced Cult Wines' online presence by developing long-form templates for reports, presentations, and articles, ensuring consistent brand representation. I led the strategic brand planning for the CultX trading platform, turning concepts into engaging visuals. My work on landing page optimisation has driven increased conversions and improved customer engagement, while my CRO initiatives have enhanced website performance. I’ve also developed effective SEO strategies, conducted A/B testing, and collaborated with cross-functional teams via Monday.com to ensure efficient project management. My commitment to detail guarantees pixel-perfect designs and exceptional visual appeal in every project.

• Design mockups and visual storyboards to ensure alignment with client branding.• Create landing pages, website wireframes, custom functions and plugins.• Design logos, brand kits, print and digital graphics for various clients.• Manage DNS records for domains, registrars and hosting for various websites.• Incorporate plugins, entry motions, programming functions and features into websites.• Manage social media platforms; post content, create ads, engage and respond.• Analyse advertising/SEO reports to implement adjustments for higher engagement and ROI. • Adapt to different CRM and CMS platforms to fit client needs.• Conduct research on current design trends to ensure best practice standards.

• Website built using custom functions, HTML, CSS, WordPress, and Elementor.• Search Engine Optimisation and social media integration.• Managed social media platforms; posted content and created ads.• Increased Facebook audience by 20,000 followers in 6 months.• Engaged and responded to music artists and venues for global touring initiatives.• Designed logos, brand kits, print and digital graphics.• Coordinated workflow for weekly meetings and target goal pipeline.

• Created timesheets, expense reports, meeting and interview translations.• Administrative and clerical tasks (such as scanning or printing).• Answered phone calls and took messages.• Prepared and editing letters, reports, memos, and emails.• Arranged meetings, appointments, and executive travel.• Errand running to the post office, supply store, dry cleaner, childcare, and pet sitting.• Updated company website & maintained folders on servers.• Liaison with teams and units.• Tracked petty cash.

Orange, Ca, Us

• Redesigned existing website using WordPress, Elementor, Adobe Creative Suite, and Slack.• Integrated lead generation e-marketing solutions for students to apply for various college programs.• Trained the staff on new online procedures and programs for future success.

Temecula, California, Us

• Managed two e-commerce websites.• Uploaded all new products and variations and edited descriptions, photos and inventory.• Managed orders and oversaw customer support for returns, refunds and exchanges.• Designed graphics, animations for social media and online.• Assisted as a sales associate for events and festivals when needed.

Los Angeles, Ca, Us

• Designed & distributed biweekly member (1,300 recipients) & monthly non-member (+30,000) e-newsletter publications.• Updated and maintained company website (member directory, box office reports, elections, press releases and news.• Created and organised timesheets, expense reports, meeting and interview translations.

Los Angeles, Ca, Us

• Managed all communications from the IT department for the duration of the project.• Collaborated with clientele to generate networking events and digital media opportunities.• Coordinated the meal calendar for over 200 locations and 1,000 clients.• Trained new locations, clients, and food trucks on the mobile app and pre-ordering services.• Produce sales reports for new app locations, chefs, food trucks and leads.CrowdFood is a location-based food take-out & delivery app built just for food trucks and other mobile food sellers. Our concept is twofold: we connect food trucks, restaurants, and chefs to vendors with our network of foodies, as well as secure new and exclusive locations for bookings, catering, and events.https://www.crowdfood.com/

• Designed all marketing materials; promotional, event, and sales flyers for online and print advertising.• Created monthly promotions and events to generate in-store traffic and increase sales.• Organised events and sales with partner companies and local organisations.• Conducted monthly meetings and set objectives for West coast employees and management.• Brainstormed and implemented new marketing initiatives for all West coast stores. • Contributed to social media accounts and monitored industry trending news.

Austin, Tx, Us

• Represent the company at fundraisers, expos, and conferences with +15,000 attendance.• Increased sales of promotional apparel by 15% through industry trend research and product testing.• Prepared recommendation reports on new products and services for profitability.• Provide exceptional customer service on the sales floor and front end transactions.• Maintained cleanliness of merchandise areas and storefront.