Throughout my career, I have developed a diverse skill set across various roles and industries, primarily in environments where my proficiency and teamwork are matched by a fervent desire to stay abreast of the latest digital trends. My experience encompasses a wide range of projects, including portfolio development, comprehensive e-commerce solutions, social media strategies, content creation and brand identity design. I am known for my adaptability, prompt responsiveness, and meticulous attention to detail. My passion for the digital world is fuelled by the dynamic and inspiring nature of each unique project, making every assignment a distinct and rewarding journey.A well-crafted website is crucial for business growth and success, serving as a showcase for your distinctive services to the global audience. I am eager to learn about your online aspirations and contribute to achieving them. Please feel free to reach out via email to initiate our collaboration.
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Senior Marketing ManagerCult Wines Aug 2024 - PresentLondon, London, Gb -
Web DesignerCult Wines May 2022 - Aug 2024London, London, GbInnovative web designer at Cult Wines, known for creating captivating digital experiences. Skilled in Silverstripe, Webflow, Prismic CMS, Canva, Figma, and Adobe Creative Suite, I design visually striking and functional websites. I’ve enhanced Cult Wines' online presence by developing long-form templates for reports, presentations, and articles, ensuring consistent brand representation. I led the strategic brand planning for the CultX trading platform, turning concepts into engaging visuals. My work on landing page optimisation has driven increased conversions and improved customer engagement, while my CRO initiatives have enhanced website performance. I’ve also developed effective SEO strategies, conducted A/B testing, and collaborated with cross-functional teams via Monday.com to ensure efficient project management. My commitment to detail guarantees pixel-perfect designs and exceptional visual appeal in every project.
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Director Of TechnologyAlexa Designs Jan 2017 - Present• Design mockups and visual storyboards to ensure alignment with client branding.• Create landing pages, website wireframes, custom functions and plugins.• Design logos, brand kits, print and digital graphics for various clients.• Manage DNS records for domains, registrars and hosting for various websites.• Incorporate plugins, entry motions, programming functions and features into websites.• Manage social media platforms; post content, create ads, engage and respond.• Analyse advertising/SEO reports to implement adjustments for higher engagement and ROI. • Adapt to different CRM and CMS platforms to fit client needs.• Conduct research on current design trends to ensure best practice standards. -
Senior Graphic & Web DesignerGlobal Unity Tours Jun 2020 - Mar 2022• Website built using custom functions, HTML, CSS, WordPress, and Elementor.• Search Engine Optimisation and social media integration.• Managed social media platforms; posted content and created ads.• Increased Facebook audience by 20,000 followers in 6 months.• Engaged and responded to music artists and venues for global touring initiatives.• Designed logos, brand kits, print and digital graphics.• Coordinated workflow for weekly meetings and target goal pipeline.
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Personal AssistantFreelance Jan 2017 - Jan 2020• Created timesheets, expense reports, meeting and interview translations.• Administrative and clerical tasks (such as scanning or printing).• Answered phone calls and took messages.• Prepared and editing letters, reports, memos, and emails.• Arranged meetings, appointments, and executive travel.• Errand running to the post office, supply store, dry cleaner, childcare, and pet sitting.• Updated company website & maintained folders on servers.• Liaison with teams and units.• Tracked petty cash.
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Digital Marketing SpecialistSouth Coast College Jan 2019 - Oct 2019Orange, Ca, Us• Redesigned existing website using WordPress, Elementor, Adobe Creative Suite, and Slack.• Integrated lead generation e-marketing solutions for students to apply for various college programs.• Trained the staff on new online procedures and programs for future success. -
Senior Web & Graphic DesignerDreamland Studios Aug 2017 - Aug 2019Temecula, California, Us• Managed two e-commerce websites.• Uploaded all new products and variations and edited descriptions, photos and inventory.• Managed orders and oversaw customer support for returns, refunds and exchanges.• Designed graphics, animations for social media and online.• Assisted as a sales associate for events and festivals when needed. -
Research & Communications AssistantIndependent Film & Television Alliance Feb 2016 - Feb 2017Los Angeles, Ca, Us• Designed & distributed biweekly member (1,300 recipients) & monthly non-member (+30,000) e-newsletter publications.• Updated and maintained company website (member directory, box office reports, elections, press releases and news.• Created and organised timesheets, expense reports, meeting and interview translations. -
Onboarding & Client Relations ManagersCrowdfood May 2015 - Nov 2015Los Angeles, Ca, Us• Managed all communications from the IT department for the duration of the project.• Collaborated with clientele to generate networking events and digital media opportunities.• Coordinated the meal calendar for over 200 locations and 1,000 clients.• Trained new locations, clients, and food trucks on the mobile app and pre-ordering services.• Produce sales reports for new app locations, chefs, food trucks and leads.CrowdFood is a location-based food take-out & delivery app built just for food trucks and other mobile food sellers. Our concept is twofold: we connect food trucks, restaurants, and chefs to vendors with our network of foodies, as well as secure new and exclusive locations for bookings, catering, and events.https://www.crowdfood.com/ -
Marketing ManagerUtility Board Shop Jun 2014 - Jun 2015• Designed all marketing materials; promotional, event, and sales flyers for online and print advertising.• Created monthly promotions and events to generate in-store traffic and increase sales.• Organised events and sales with partner companies and local organisations.• Conducted monthly meetings and set objectives for West coast employees and management.• Brainstormed and implemented new marketing initiatives for all West coast stores. • Contributed to social media accounts and monitored industry trending news.
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Sales RepresentativeGolfsmith International Apr 2012 - May 2014Austin, Tx, Us• Represent the company at fundraisers, expos, and conferences with +15,000 attendance.• Increased sales of promotional apparel by 15% through industry trend research and product testing.• Prepared recommendation reports on new products and services for profitability.• Provide exceptional customer service on the sales floor and front end transactions.• Maintained cleanliness of merchandise areas and storefront.
Alexa Atkinson Education Details
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University Of La VerneAnd Applied Communication
Frequently Asked Questions about Alexa Atkinson
What company does Alexa Atkinson work for?
Alexa Atkinson works for Cult Wines
What is Alexa Atkinson's role at the current company?
Alexa Atkinson's current role is Senior Marketing Manager at Cult Wines.
What schools did Alexa Atkinson attend?
Alexa Atkinson attended University Of La Verne.
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