Creator Marketing Operations Management
CurrentBuild promotional and celebratory offerings for top-tier creators that incentivize and reward the behaviors that drive business value while positioning Spotify as a more creator-friendly platform.Elevated creator morale through strategic gift-giving, campaign organization, and immersive creator events.Collaborated with the product, research, partner managers, and comms teams on the Creator Link initiative, tailored specifically for podcast creators to actively contribute their insights towards product enhancements, and gain access to exclusive previews of upcoming features. (sourced, coordinated logistics, built operational process/comms, and managed vendor payments for both the creator and research team)* RADAR empowered up-and-coming artists, songwriters, and podcasters, allowing them to expand their reach and impact on a global scale by sharing their stories through a diverse range of playlists, billboards, platform marketing, and social content.