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'Hi, I am Alex!I bring decades of experience in marketing and advertising, founding the leading digital agency Banyan Branch in 2007 which innovated in its use of social media data to power digital marketing and influencer strategies. I sold Banyan Branch to Deloitte in 2013 where I went on to be Partner/Managing Director and Global Head of Social.With a proven track record as a marketing professional, I possess extensive experience understanding business objectives, crafting brand strategies, designing and executing campaigns, synthesizing best practices, and conducting analyses to enhance business growth and achieve bottom line objectives.I possess expertise in generating leads, accelerating productivity, and analyzing performance to meet and exceed company goals.I have a proven history of developing and implementing innovative sales and marketing strategies to enhance brand integrity, translate product vision, and connect with a wide range of audiences.Throughout my career, I have utilized my skills to launch successful marketing campaigns, leading go-to-market strategies, and optimizing digital channels to drive business growth and development.I have a demonstrated ability to prioritize activities and manage workloads to achieve challenging deadlines and outcomes.I have a proven track record of attaining impressive results and outcomes in fast-paced environments.I am an articulate communicator, adept at engaging with clients, collaborating cross-functionally, securing partnerships, and fostering long-term professional relationships at all levels.I possess an innovative leadership style, with expertise directing and influencing teams to ensure high-levels of performance.Some of my key skills:▪ Sales & Marketing▪ Business Growth & Development▪ Strategic Planning & Execution▪ CRM Administration▪ Revenue Growth & Optimization▪ Digital & E-commerce Marketing▪ Team Building & Leadership▪ Continuous Process ImprovementPlease feel free to contact me via email with any thoughts, comments, or questions about my work. I'm always interested in making new professional acquaintances.
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Senior Vice President MarketingTomorrow Ideas Sep 2020 - PresentSeattle, Washington, UsAt Tomorrow Ideas, I supervise all email marketing, digital campaigns, and social media presence to promote company objectives and enhance overall operational effectiveness of the company. Moreover, I evaluate key information related to targeted demographics to facilitate decision making process to engage customers in line with acquisition strategies of the company.Some of my key accomplishments during this role:▪ Supervised a marketing team to acquire potential customers for digital estate planning tools including trusts, insurances, power of attorneys, medical consent and legal wills.▪ Enhanced overall operational effectiveness of the company up to three times and increased ROAS from 0.59 to 1.75 leading to Ethos Life acquisition.▪ Analyzed data on target demographics to support decisions and to align others with the organization's overall strategy for customer acquisition.▪ I was responsible for all creative, campaigns and influencer strategies -
Managing Director / Global Director Of SocialDeloitte Digital Oct 2013 - Jun 2020Usa, UsDuring my role over here, I joined the company as a founder and leader of Deloitte Digital after selling Banyan Branch to Deloitte. In addition to this, I facilitated the transformation of Deloitte digital into the largest digital agency across the globe. I also helped lead the overall Facebook alliance at Deloitte helping the largest brands launch ecommerce on the Meta platforms.Some of my key accomplishments during this tenure:▪ Achieved set optimal targets by integrating strategic initiatives with proven expertise in social, digital, creative, influencer, AR/VR, and CRM.▪ Helped fortune 300 companies solve problems and launch campaigns around AR/VR, loyalty programs and Ecommerce marketing in close collaboration with CMO’s and CEO’s. -
Cco / Founder / CmoBanyan Branch Jul 2007 - Oct 2013Seattle, Wa, UsWhile working over here, I formulated one of the initial social digital agencies in the United States, with key operational facilities/offices in Seattle, Santa Monica, and New York. Furthermore, I also established number of largest data-driven social and digital campaigns for Intel, Viacom, Microsoft, Fox, T-Mobile, Bill & Melinda Gates Foundation, BGC3, Sprint Constellation Wines, and Paramount.Some of my key contributions during this role:▪ Delivered effective support in key operational areas including Insights, digital and social with core competencies in interactive, content, community, strategy, analytics and creative.▪ Utilized creative and tactical approaches and achieved bottom line objectives of the company.▪ Managed 90+ people and lead all aspects of creative -
Svp Of Digital MarketingIsound.Com Jun 2005 - Jul 2007San Francisco, Ca, Us▪Managed all record label and artist relations for an early MP3 site for indie artists. ▪Oversaw all digital marketing, email campaigns, and social media presence.▪Tripled site traffic and profits within two years until it was acquired. -
Vp Of Digital MarketingDrive-Thru Records Mar 2004 - Jul 2005▪Oversaw all digital marketing for a premier MTV pop punk label from the early 2000s. ▪Pioneered the early social media strategy to sell albums and drive tour support. ▪Recognized for our use of social and community influencers to drive grassroots viral campaigns leveraging platforms like LiveJournal, Myspace, and Friendster.
Frequently Asked Questions about Alex Garcia
What company does Alex Garcia work for?
Alex Garcia works for Tomorrow Ideas
What is Alex Garcia's role at the current company?
Alex Garcia's current role is SVP of Marketing.
What is Alex Garcia's email address?
Alex Garcia's email address is al****@****nch.com
What is Alex Garcia's direct phone number?
Alex Garcia's direct phone number is +120663*****
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