Alexa Groat Email & Phone Number

Strategy Development & Team Leadership:Create and execute strategies to boost high-quality ICP active member engagement, drive value, reduce churn, and educate members within our network.Lead the Member Engagement department, overseeing team performance & development, aligning with company goals.Allocate resources to maximize team productivity and satisfaction, providing mentorship & guidance to foster a collaborative environment.Data Analysis and Continuous… Show more Strategy Development & Team Leadership:Create and execute strategies to boost high-quality ICP active member engagement, drive value, reduce churn, and educate members within our network.Lead the Member Engagement department, overseeing team performance & development, aligning with company goals.Allocate resources to maximize team productivity and satisfaction, providing mentorship & guidance to foster a collaborative environment.Data Analysis and Continuous Improvement:Track and incentivize engagement behaviors such as repeat claims, unmatched feedback, app logins, viewing offers, and producing high-quality content.Monitor Net Promoter Score (NPS) to gauge member satisfaction and loyalty.Monitor and report on member engagement data, feedback, and pain points.Analyze engagement funnel data to identify trends & areas needing attention in order to create initiatives for enhancement.Develop targeted action plans for continuous improvement in member engagement based on funnel data.Cross-functional Collaboration:Work closely with Member Experience, Product and Customer Success teams to drive platform enhancements.Oversee the creator onboarding and activation experience.Ensure educational materials, tutorials, videos, and FAQs are up-to-date and effective.Advocate for creator needs and requirements across departments.Community Engagement:Plan and execute community/educational events, webinars, and initiatives aimed at increasing engagement and ensure formation & maintenance of long-term partnerships with creators.Stay current with industry trends and best practices in influencer marketing and community management.Collaborate with the Community Building and Creator Support teams to achieve engagement goals. Show less

Overall responsible for defining & increasing active creators at Statusphere Understand and document Statusphere’s Ideal Member needs, goals, and challenges; create engagement tactics based on each creator needs through member interviews and surveys Develop strategies and initiatives with the overall goal to drive value to our creators and increase the number of active creators in our network Responsible for reporting on key metrics of the creators activation and retention process… Show more Overall responsible for defining & increasing active creators at Statusphere Understand and document Statusphere’s Ideal Member needs, goals, and challenges; create engagement tactics based on each creator needs through member interviews and surveys Develop strategies and initiatives with the overall goal to drive value to our creators and increase the number of active creators in our network Responsible for reporting on key metrics of the creators activation and retention process (including churn, active member growth, funnel conversion rates)Gather and prioritize member feedback, communicate pain points, requests, and suggestions for improvement with the appropriate teamsOversee the execution of action items related to member feedback, pain-points and improvements with the appropriate teams Optimizing offers to enhance creator experience through offer titles, cover photos, creator incentives, etc. Develop retention strategies and initiatives to reduce churn and ensure long-term partnerships with creators.Advocate for creator needs and requirements within the organization, working closely with product and development teams to drive enhancements and platform updates Develop strategy and workflow to create a best-in-class member onboarding experience Provide training and guidance to creators on using Statusphere effectively, optimizing their experience, and maximizing their desired outcomes.Develop and execute engagement strategies to keep our creator community active, informed, and motivated, ensuring that creators are consistently participating in campaigns and projects.Diagnose common member needs; translate needs into actionable solutions. Show less

Tampa, Florida, United States

Match 2,800+ members with 160+ campaigns each month Increase member campaign engagement by 18.6% from Q1 to Q3Increase member network by 14.3% from Q1 to Q3Ensure success of $108,000+ campaign; Partner with Marketing and Customer Success teams to provide progress, feedback and ideasDevelop and implement new processes for maximizing member quality to increase brand satisfaction and retention Diagnose common member needs; translate needs into actionable solutions.Ensure… Show more Match 2,800+ members with 160+ campaigns each month Increase member campaign engagement by 18.6% from Q1 to Q3Increase member network by 14.3% from Q1 to Q3Ensure success of $108,000+ campaign; Partner with Marketing and Customer Success teams to provide progress, feedback and ideasDevelop and implement new processes for maximizing member quality to increase brand satisfaction and retention Diagnose common member needs; translate needs into actionable solutions.Ensure alignment between client goals and member experience, resulting in consistently meeting campaign quotas and securing renewals Utilize Hubspot for communications; assessing data to monitor open vs. claim ratesMonitor network to ensure adherence to member guidelines; review brand feedback to adjust efforts to meet and exceed expectations Recognize areas for improvement within organization processes, build new methods leading to order maximization within current member networkEngage in monthly 1:1 meetings with CEO; collaborate to implement ideas for improving company operations Collaborate with Product team to optimize company production and proprietary technologyCollaborate across teams to implement solutions for functions between Member Operations, Customer Success and Sales teams Exemplify quick and elegant problem solving; Demonstrate excellent internal and external communication Show less

Monitor, review and categorize member applications; approve, reject or waitlist in compliance with company and brand requirementsInterpret and accurately record brand targeting parameters to be used in campaign matchmaking functionsUtilize Hubspot lists to align members with products based on brand targeting preferencesAssist in the management of outreach to Out of Network, Specialized and In-Network creator campaignsAnalyze quota achievement; monitor and record progress for… Show more Monitor, review and categorize member applications; approve, reject or waitlist in compliance with company and brand requirementsInterpret and accurately record brand targeting parameters to be used in campaign matchmaking functionsUtilize Hubspot lists to align members with products based on brand targeting preferencesAssist in the management of outreach to Out of Network, Specialized and In-Network creator campaignsAnalyze quota achievement; monitor and record progress for analysis by Member Operations teamIdentify gaps in campaign claim rates; develop solutions to improve collaboration offers for members, leading to increased campaign claim ratesReview and interpret member feedback; present feedback to appropriate department with improvement solutions, leading to improvements in campaign matching Show less

Analyze and review members’ posts; ensuring all company and brand requirements are met and make edits as neededCreate and design Campaign Reports showcasing success across finalized CampaignsDevelop and maintain monthly targeting and inventory spreadsheets; utilize data for campaign success monitoringApply skills to new ideas; improving efficiency of newly learned tasksUnderstand and utilize company proprietary technology to fulfill tasks and provide improvement

•Curate content aligning with each brand and campaign objective•Edit content and writing copy to resonate with target audience andalign with brand message•Work with many brands, including: Princess Polly, Dippin' Daisy's,Hempz, and local restaurants

United States

• Responsible for curating two organic articles each month along withfellow contributors to craft each magazine issue•Provide additional content, such as video and photographs formagazine issues, as well as for brands social media accounts

Tampa, Florida, United States

• Sole creator of unique filters for photographs, using Adobe Lightroom mobile, Adobe Lightroom and Adobe Lightroom Classic• Increase revenue from 0 to $4,600 in the first 6 months• Manage website and social media to stay up-to-date and relevant to target audience wile engaging and creating a community• Train intern on social media analytics, marketing tactics and growth strategies

Riverview, Florida, United States

• Create homepage assets and product/services specific pages for both desktop and mobile experiences• Run data to analyze the reach of target audience traffic• Write relevant and stimulating blog posts to attract customers to the website• Create Twitter page and content to gain followers and customers

Lithia, Florida

Brandon, Florida