Alexa got her start in event registration back in 2007 as a coordinator at an incentive house in Southern California. Her passion for the technological aspects of the events soon led her into the web project management position where she oversaw the builds of all event websites and led the development and implementation of the agency’s proprietary registration system. Her foresight into the blossoming world of event technologies and their integration with registration data led her to assume the management of the agency’s registration team in 2010, merging the oversight of both event technology and registration services.Alexa loves technology and seeing it come to life at events. She likes to be out on the forefront, exploring fresh new tech trends and products that are shaping the modern attendee’s experience. She lives in Traverse City, Michigan.

Project Management:• Direct development of technology for meetings and incentives, including websites, email blasts, APIs, mobile apps and online registrations• Establish timelines and ensure deadlines are met• Resource planning and forecasting• Manage incidents from initial report to solution• Maximize ROI on tech budgets for clients as well as profit for JNRProgram Management:• Propose scope and quotes for program technology and electronic communications• Strategize communication campaigns for the promotion of incentive programs• Oversee registration and onsite arrivals of program attendees• Deliver reporting for event managers and hotels• Maintain and improve JNR’s proprietary registration and back office reporting systemPeople Management:• Oversee assistant manager and team of coordinators• Partner with clients as an extension of their event coordination team providing direct communication with attendees• Streamline inter-department communications and procedures

Project Management:• Oversaw design and development of websites, online registration and email blasts • Ensured projects met deadlines and scope while staying within client budget• Wrote programming specifications; coordinated content and functionality• Coordinated between Operations, IT and Marketing departments• Copywriting and proofreading for websites and email communications • Wrote programming specifications for online registration and reporting• QA Testing

• Administration attendee data management• Customer service and direct communications• Client services including reporting and onsite registration coordination• Hotel pick-up, program attendance and tax reporting

• Ran front desk, providing customer service to clients and associates• Administered new hire paperwork, processed payroll and other HR responsibilities• Supported demanding sales team of six account executives• Ensured adherence to government regulations and ISO certification standards • Organized office procedures and communications