Alexa Hohenberg

Alexa Hohenberg Email and Phone Number

Head of Production @ Click
Australia
Alexa Hohenberg's Location
Australia, Australia
Alexa Hohenberg's Contact Details
About Alexa Hohenberg

Alexa is one of Australia's leading Senior Producers with 20+ years agency & production company experience. Her integrated portfolio boasts award-winning work across broadcast, digital, photography, film, episodic mobile-first content, experiential, OHH, and long-form branded content in Observational Documentary & Factual.Recent productions include work for Samsung Global, Optus, Tourism Australia, Mastercard, Tourism Hawaii, TikTok, Audi, Commbank, Red Bull, ZIP Money, Qantas, NSW Government, eBay, and Google plus most recently a World-First original music series of 100x 1minute episodes for TikTok and Samsung Galaxy called UNDSCVRD.With a background in digital strategy, Alexa is uniquely positioned to navigate the demands of today’s ever-changing media and production landscape. She thrives in fast-moving environments and is particularly passionate about mentoring and supporting other women in the industry. It's her relentless passion and ‘get things done’ attitude, coupled with a deep technical understanding of all facets of production, that have been a huge driver of her success.KEY SKILLS:: • INTEGRATED PRODUCER – Content, TVC, Photography, OHH, Digital & Social production (M&C Saatchi, 72&Sunny, TBWA, We Are Social)• MOTION PRODUCER - Content, TVCs, multi-ep digital series, long-form broadcast, digital content extensions, second-screen engagement, animation(FremantleMedia, Hogarth, Now Screen, We Are Social)• MOBILE OPTIMISED CONTENT (9:16, 4:5, 1:1) - Effective production methodology for multiple outputs (Hogarth, Facebook Au, Totem Global, We Are Social)• CONTENT STRATEGY – Purpose, distribution, monetisation & partnerships (FremantleMedia, Totem Global, Hogarth, MediaCom)• BUSINESS DEVELOPMENT (In-house production) - Helping companies set up in-house production capabilities. Designing process & work-flow, rate cards, templates, and negotiating with 3rd party suppliers to create profitable departments (Hecho72 with 72&Sunny, WAS Studios with We Are Social, Channel Ready with Hogarth x Facebook AU)• FORMAT DEVELOPMENT - Across TV & Social. `some examples include "Qantas Ready For Take off" (Ch9 / Fremantle / Qantas) which won Content Marketing Strategy of the Year, UNDSCVRD on TikTok (Samsung / Amplify) - World First music content series, Fresh Idea (Woolworths / Fremantle / YouTube) - over 240 cooking videos rolling up to 1hr TV specials on Ch7...... Plus soooo many more!

Alexa Hohenberg's Current Company Details
Click

Click

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Head of Production
Australia
Website:
clickmedia.group
Employees:
49
Alexa Hohenberg Work Experience Details
  • Click
    Head Of Production
    Click
    Australia
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  • Freelance
    Senior Producer | Exec Producer
    Freelance Jan 2016 - Present
    I've held roles from Head of Production to Senior Integrated Producer at leading production, creative, social & media agencies as well as publishers. Creatively led, process & efficiency-driven. M&C SaatchiWe Are SocialHello Social& many more
  • Coanda Effect
    Exec Producer
    Coanda Effect Dec 2022 - Present
    Australia
    With a burning passion of supporting women in sports, it was only natural that I extend this ambition to my love of film & and producing. After a solid year of making magic with Isabella Borriello behind the camera, we decided to join forces and launch our own production company. We are female-led & passionately driven. We are Coanda Effect... the force that propels stuff forward.Together we could not be more excited about this new chapter of storytelling for our fav clients & brands.
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  • We Are Explorers
    Head Of Production
    We Are Explorers Jan 2022 - Jan 2023
    Northern Rivers
    Hired to strengthen the Explorer Studios offering - The evolving production arm of Independent publisher & B-Corp, We Are Explorers. The Studio saw rapid growth from clients choosing to expand their media partnerships with content production. Clients included Gage Roads, Tourism Hawaii, Tourism Australia (36 shouts for the NECI initiative), Destination NSW, The North Face, Coors, Great Northern, Casio & more.
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  • Amplify
    Executive Producer
    Amplify May 2021 - Nov 2021
    Sydney, New South Wales, Australia
    Exec Producer & Director of the World's first music reality show made for TikTok called UNDSCVRD- PRESENTED BY SAMSUNG GALAXY. On the show, popstars The Veronicas alongside music producer James Angus, mentor 5 up-and-coming TikTok musicians that brought their own original music to the show.Filmed over 12 days at multiple locations.- 100x 60" narrative episodes in 9:16- 16x Galaxy Challenge videos - 15 Galaxy Flip Diaries- 1x Group song- 6x Music videos- 6x Original songs- 1x live show & 1hr special The show to date (1 month after air) has seen over 45 Million views (& growing) and over 1.8M likes, comments & shares.
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  • We Are Social
    Executive Producer
    We Are Social Sep 2020 - Apr 2021
    Sydney, New South Wales, Australia
    Leading the production for a thriving creative agency with an enviable list of clients including Audi, TikTok, Zip, Red Bull, Kayo Sports, Samsung Global, Australia Post, DiDi, Koala and more.Building our in-house production capabilities in "WAS Studios" to deliver cost-effective, complex live action & post-led productions, including animation, influencer-led content, and multiple on-location shoots.
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  • M&C Saatchi Australia
    Senior Integrated Producer
    M&C Saatchi Australia Oct 2019 - Apr 2020
    Sydney, Australia
    Multiple production contracts over this period supporting the talented team at M&C on several integrated productions. Commbank & Tourism Australia.
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  • Hogarth Australia
    Senior Producer
    Hogarth Australia Sep 2018 - Jan 2019
    Sydney, Australia
    Production + Business development and digital partnerships. Building production products that make the seemingly complex world of social video production, simple. Leading the Facebook Innovation program (for optimised mobile-first creative), alongside Facebook Australia & GroupM.Implementing best-practice social content creation, with a focus on production efficiency, scale and emerging platforms, placements, and formats.Basically making sure our clients ads and stories work on the ever-changing mobile screen and social platfroms.
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  • 72Andsunny
    Senior Producer
    72Andsunny Sep 2017 - Jan 2018
    Sydney, Australia
    Contract position - Senior content producer & strategist* Google Home product launch - Integrated production of film, digital, social, outdoor, broadcast, print & radio.Clients: Google & eBay.
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  • Totem | Social Video Advisory & Studio
    Senior Producer
    Totem | Social Video Advisory & Studio Jul 2016 - Jul 2017
    Sydney, Australia
    Digital strategy, creative & content production + format development.Produced a social reality-doco series "SUMMER LIFE" for QLD Government. The series was distributed on 5 social platforms, in 16 languages, amassing 4.6M views. Clients include: Telstra, Commonwealth Games, AFTRS, Study QLD, Sony Music.Responsibilities include:• Strategic audits and workshops with c-suite & key stakeholders• Delivery of digital content strategies & development of content formats• End-to-end digital productions involving influencers as talent, web builds, social video and all elements of social media including paid and outreach.
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  • Fremantlemedia Australia
    Head Of Digital Strategy
    Fremantlemedia Australia Sep 2013 - Dec 2015
    Sydney Area, Australia
    Using content, technology and new emerging platforms to tell great stories.• Extending the branded content production offering of the business with a focus on digital• Using data to inform content strategies: what, to whom, how and where we should tell stories, distribute and when.• Developing and monetising digital platforms including mobile, social, affiliate, YouTube etc.• Identifying monetisation and partnership opportunities across all of our TV formats and productions.• Extending the narrative of our TV formats into other content platforms, formats or channels.• Content distribution: collaboration with media agencies, independently with clients or creating a bespoke distribution network (Influencers, Spring distribution network etc).Working on full or part-brand funded content across all broadcast and digital channels in Australia & APAC as well as commissioned formats for networks.Strategic content partner of Woolworths, developing all their digital video recipe content from strategy to execution through to data reporting. Mobile platform development (apps etc) for our formats e.g. The X Factor mobile voting app (music downloads, video streaming, social aggregator, multiple in-app purchases).8-part Observational documentary TV series for Qantas, Ready For Take OFF with Channel 9 + hundreds of digital content extensions.Winner of $100,000 Screen Australia Skip Ahead Funding 2x years in a row (2014, 2015)Lots of other fun projects :-)
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  • Mediacom
    Director Of Innovation & Technology (Mba Dept)
    Mediacom Jan 2011 - Oct 2013
    Sydney, Australia
    I led the digital creative arm of the Innovation Technology team (part of MediaCom Beyond Advertising (MBA), offering integrated and own-able platforms for our clients. I delivered campaigns across mobile & desktop interfaces, social applications, interactive event experiences, interactive content, outdoor etc. In 2012, I produced Australia's first mobile-enabled Facebook application for Destination NSW.With Nic Hodges, I built the social department for MediaCom, creating new revenue streams for the business and developing social products for clients (social channel management, monitoring, influencer identification, blogger outreach, production and video seeding). I developed the MediaCom SEED offering - a product that builds a social network for branded content online. Its success lies in its ability to deliver strong ROI through earned media. My knowledge of what makes great online content as well as behaviour surrounding consumption has made SEED a great sucess - product being rolled out across APAC & other markets.As a specialist, I consult across all clients including EA Games, Volkswagen, Skoda, Audi, Universal Music & Pictures, Alienware, KFC, Pizza Hut, Dell, Westpac, NSW Government, Destination NSW, P&G brands and Delonghi.During my time at MediaCom we have won:* AdNews Agency of the Year* Campaign Agency of the Year* B&T Agency of the year* The One Show, Merit (branded entertainment) Shortlisted:* B&T Magazine's 30 under 30 recognising Australia's best talent under 30. * IAB awards (branded content)* Festival of Media Asia (Best use of emerging technologies, best entertainment platform, best use of experiential).Examples of work: Universal Music (social API tool): http://bit.ly/YxG2ifAlienware Area 52 (content & social): http://bit.ly/p8cifkKFC "Good Times"​ (digital production): http://bit.ly/WvOVSTVolkswagen Amarok (content & social): http://bit.ly/rpZphk"KFC Australia"​ Facebook Case Study: http://bit.ly/SLA6fb
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  • Tbwa
    Content Manager
    Tbwa Oct 2008 - Nov 2009
    London, United Kingdom
    Creating wholly own-able, multi-platform and multi-market brand entertainment solutions. Specialising in partnerships, branded content production experiential and digital production/ amplification.Work I am most proud of is a partnership developed between Nissan and Playstation to produce GT Academy - a piece of broadcast brand entertainment that won a Cannes Golden Lion in 2010 for ‘Best Use of Branded Content’.Clients included Playstation, Nissan, Absolut, adidas, Häagen-Dazs, LG, Global Cool and Mars.
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  • Mediaedge:Cia
    Media Assistant
    Mediaedge:Cia Nov 2007 - Oct 2008
    London, United Kingdom
    Specialising in direct-response media planning and buying across all channels (digital display, search, press, outdoor, inserts and TV).
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  • Gnar Chicken Productions
    Director Of Marketing, Events And Production
    Gnar Chicken Productions Sep 2004 - May 2008
    I conceived, produced, starred in and distributed the first female UK snowboard movie and combining UK tour of women's snowboard events. The finished movie product was braodcast throughout Europe on the Extreme Channel.I secured sponsorship of 26 brands including Red Bull, O'Neill, Oakley, Burton Snowboards and Whistler Blackcomb.
  • Self Employed
    Professional Snowboard Athlete
    Self Employed Oct 2002 - Apr 2007
    Representing a number of brands, I worked to raise the profile of woman's snowboarding, creating film and event properties in addition to competing on the competition circuit in the UK and abroad. Snowboarding remains one of my greatest passions.

Alexa Hohenberg Skills

Digital Strategy Creative Direction Facebook Content Strategy Integrated Marketing Social Media Marketing Digital Media Media Planning User Experience Social Media Measurement Digital Production Film Production Social Media Television Mobile Devices Strategy Creative Technology Video Entertainment Partnerships Social Networking Video Production Interactive Advertising Broadcast Content Creation Social Media Monitoring Partnership Development Digital Creative Social Media Strategy Creative Technologies Youtube Analytics Web Content Optimization Content Monetization Mobile Applications

Alexa Hohenberg Education Details

Frequently Asked Questions about Alexa Hohenberg

What company does Alexa Hohenberg work for?

Alexa Hohenberg works for Click

What is Alexa Hohenberg's role at the current company?

Alexa Hohenberg's current role is Head of Production.

What is Alexa Hohenberg's email address?

Alexa Hohenberg's email address is al****@****ail.com

What is Alexa Hohenberg's direct phone number?

Alexa Hohenberg's direct phone number is +614295*****

What schools did Alexa Hohenberg attend?

Alexa Hohenberg attended University Of Gloucestershire, Epsom College.

What are some of Alexa Hohenberg's interests?

Alexa Hohenberg has interest in Yoga And Being Outside, Snowboarding, Film Making, Art, Surfing, Music.

What skills is Alexa Hohenberg known for?

Alexa Hohenberg has skills like Digital Strategy, Creative Direction, Facebook, Content Strategy, Integrated Marketing, Social Media Marketing, Digital Media, Media Planning, User Experience, Social Media Measurement, Digital Production, Film Production.

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