Alex Aizenberg Email & Phone Number

For Accenture Strategy and Consulting Alex leads campaigns and teams focused on securing and cementing top media impact and share of voice for Sustainability, Strategy, Function Networks (Talent & Organization, CEO & Enterprise Strategy, Supply Chain & Operations, CFO & Enterprise Value, Technology Strategy & Advisory, and Customer Sales & Service) as well as other key areas of Applied Intelligence and Industry X. This includes driving the planning, strategy, effective execution and coordination of collaborative and impactful global media relations campaigns for thought leadership content, client and analyst recognitions in key business areas and across Accenture’s growth priorities. Additional areas of focus for Alex include leading external positioning for Sustainability Services and Responsible Business, as well as launching the inaugural Business Futures report, Accenture’s structured approach to identifying Signals of business change.

Greater New York City Area

By overseeing media relations for half of Accenture’s businesses, Accenture Strategy and Accenture Digital (Accenture Interactive, Applied Intelligence, Industry X.0), Alex is charged with: Strengthening Accenture’s approach to managing its interaction with the media; Ensuring that media relations initiatives are consistent with strategic business objectives and marketing priorities; Developing and disseminating messages and executing media programs that leverage synergies across other Accenture businesses, industries and growth platforms; thereby Improving Accenture’s external profile and boosting its share of voice.

Greater New York City Area

In his role as the Global Media Relations lead for Accenture Strategy, Alex led a strong team of media relations professionals to envision and execute on a robust set of priorities. Focusing on raising and cementing Accenture Strategy’s image in the highest levels of media, analyst and influencer circles by amplifying iconic thought leadership pieces, industry narratives and other research. Part of the Accenture Strategy Marketing and Communications leadership team, Alex helped create major campaigns that focused on storytelling, insight driven narratives and ultimately secured impact across other Accenture businesses, industries and geographies.

Greater New York City Area

In his role, Alex led the global media relations efforts for cloud infrastructure services business (Journey to Cloud campaign) in Accenture Operations and cloud applications business (Cloud First campaign) in Accenture Technology, in addition to supporting many global technology campaigns including Artificial Intelligence, CIO, Hour of Code, and others.

Greater New York City Area

As part of IBM's newly formed IBM Cloud unit, Alex helped drive media relations and influencer engagement alongside a global team, with a focus on the developer community and helping verticalize the IBM's cloud leadership message into key industries across the company. With an overarching goal to protect and enhance IBM's brand by proactively engaging with media and key influencers to articulate and effectively communicate IBM's overall value proposition.Previously, Alex managed media relations for the Global Government, Energy and Utilities, Transportation, Public Safety and Education industries, Alex was responsible for creating compelling messaging and story-lines to advance IBM’s Smarter Planet agenda in the public sector arena. Specific responsibilities included media strategy development and execution, pitching, news release/op-ed creation, visual content development and storytelling, expanding and strengthening media relationships (traditional and social), spokesperson counsel, as well as identifying and cultivating customer references.

New York City

In addition to client responsibilities, Alex also served as lead for east coast operations and extension of the Energy and Cleantech group, helping with internal branding, external messaging and collateral materials, as well as team mentorship and new business.As the tenured lead of the Siemens Corporation team, Alex oversaw a team of 12 in 3 offices who positioned the multinational conglomerate, US CEO Eric Spiegel and global CEO Peter Loescher, as best suited for answering tough industry, energy and healthcare questions plaguing the 21st century. In leading the executive visibility campaign for BAE Systems Inc., Alex developed strategic counsel to drive the brand of CEO Linda Hudson and the senior leadership team within and outside the defense industry. For OSRAM SYLVANIA, Alex managed the client relationship, team leadership, as well as company’s overall positioning with industry influencers, media and consumers, by showcasing the world's 2nd largest lighting company as a leader in energy efficient technologies and innovation.On behalf of Zipcar, Alex ran an executive visibility campaign for CEO Scott Griffith and post IPO financial media relations. For Cardinal Health, Alex oversaw a thought leadership campaign to raise business media visibility for CEO George Barrett. While working with IEEE, Alex led the US media engagement team for the Public Visibility Initiative of the world’s largest professional organization.Other clients included The Siemens Foundation and Century 21 Real Estate LLC.Awards•2012 Gold SABRE Multimarket Campaign, IEEE•2012 PRNews CSR, Product Design/Redesign, OSRAM SYLVANIA•2010 PRWeek, B2B Campaign, Siemens•2009 Silver SABRE Non-Profit Campaign, Siemens Foundation•2009 PRNews CSR, Product Design/Redesign, OSRAM SYLVANIAAwards•2008 Gold SABRE, Corporate Re-Branding Campaign, Siemens•2007 Gold SABRE, Crisis Campaign, Siemens•2007 IPRA, Global B2B Campaign, Siemens•2006 Platinum PRNews, Branding/Re-Branding Campaign, Siemens

New York City

Executed B2B campaigns for: Rehabilitation Institute of Chicago, AdSpace Networks, and Israel 21c among others. Hired after completing full-time internship; consequently supervised all incoming interns assigned. Formulated, revised, organized, and sent out press releases, media alerts and pitches for outreach with various outlets including local, trade and top tier national media. Facilitated interviews, and maintained success track-record for multiple clients within multiple beats.