Alexa Kehl Email & Phone Number

Washington, Dc

Washington, Dc

• Developed the company’s first method of tracking digital marketing KPIs to measure performance and inform a $1MM budget (Google Analytics 4)• Analyzed data and made recommendations to improve ROI• Supported the creation of 34 websites• Maintained 38 websites and digital listings (Google Business Profile Manager)• Managed third-party vendors• Oversaw the company’s online reputation and responded accordingly• Led employee onboarding and marketing training• Participated as a member of the Events Planning and Environmental Sustainability committees

Washington, Dc

• Developed SOPs for departmental responsibilities• Oversaw the company’s online store• Produced branded marketing materials and templates (Illustrator, InDesign, Canva)• Prepared marketing and communication plans for events• Planned and managed promotional campaigns (Meta Business Suite, Mailchimp)• Approved social media content for 25 accounts• Created and analyzed surveys (SurveyMonkey)

Reston, Va.

• Served as the main point of contact for 30 clients• Coordinated the home-selling transaction for each client• Entered and maintained digital listings• Created branded marketing materials and social media content (Illustrator, InDesign)• Planned social media posts• Designed and wrote copy for newsletters and marketing mailers (Mailchimp)• Maintained data hygiene

Blacksburg, Va.

• Wrote and edited copy for the VT Stories webpage• Edited video and audio content (Premiere Pro)• Published multimedia stories (WordPress)

Pittsburgh, Pa.

• Created internal submission forms to streamline marketing processes• Researched and proposed philanthropic partnerships• Designed and wrote copy for newsletters (Constant Contact)