Alexa Kerins Email & Phone Number

Albany, New York

Albany, New York Area

Albany, New York Area

• Support the Sodexo Universities business segment with accounts in New York, New Jersey & Connecticut
• Manage team of three Area Marketing Coordinators
• Responsible for training and implementation of Sodexo programs, pricing and growth initiatives, analyzing data and supporting new sales/retention
• Plan regional growth initiatives and lead roll-outs of national marketing programs to support unit operations and new revenue streams
• Assist accounts with marketing initiatives such as customer surveys, social media, voluntary meal plan sales promotions, e-commerce and digital solutions

Albany, New York Area

• As an Area Marketing Coordinator working for Sodexo, world leader in quality of life solutions, I provided regional marketing support by managing a variety of sales, marketing and customer satisfaction initiatives at.
• Developing strategies at accounts with the goal of maximizing profits and share of the market while ensuring customers are satisfied.
• Determining the demand for products and services and identifying potential customers.
• Overseeing service development and delivery of division and regional promotions and programs.
• Coordinating the development and execution of programs focused on sales/revenue growth, specifically in the areas of voluntary meal plans and retail sales.
• Identifying opportunities to customize and adapt national, divisional and regional programs to fit local accounts and ensure customer and client satisfaction.

Albany, NY

• Created and developed promotions for businesses utilizing Radio Disney's multi-platform marketing elements of radio advertising, engaging community events and digital display advertising
• Acted as marketing resource for clients to reach The Walt Disney Company family audience by creating engaging experiential and grassroots marketing programs
• Worked with Radio Disney team to plan and manage special events within the community as well as supervise team of part-time “Road Crew” event staff
• Managed sales plans and budgets while upholding brand standards of The Walt Disney Company
• Negotiated media packages with businesses and advertising agencies

Lake George, NY

• Helped local and national business partners reach mass amounts of people and target audiences through in-park advertising to the thousands of people who visited the theme park every day
• Developed in-park marketing messages for clients utilizing Six Flags Radio, promotional fliers and in-park signage
• Ensured proper development and execution of in-park signage for business partners
• Supervised part time staff to implement various experiential marketing programs such as sampling and coupon distribution
• Provided sales and program implementation reports on a weekly basis to Park President, Six Flags corporate team and other management/directors of The Great Escape

Lake George, NY

• Worked with Marketing Manager to develop in-park promotions/special events that would raise brand awareness in the marketplace, increase attendance and add value to the theme park experience
• Worked with Communications Manager to edit press releases, assist with media coverage and help handle community relations programs such as character appearances at events, donation requests, and strategic partnerships.
• Managed social media platforms
• Increased The Six Flags Great Escape Facebook fan base by 103% in one month through a Facebook referral program
• Developed targeted email blast campaigns to specific audiences within Six Flags email database
• Managed local Six Flags webpage by writing content, promoting various in-park events and offers and assisting with guest relation issues

Orlando, Florida Area

After college, I had the amazing opportunity to be part of the Disney College Program. With this program/internship, I held the position of a Park Greeter at Disney's Hollywood Studios. I honed my skills in guest service and had first hand experience with theme park operations.

Wilmington, North Carolina Area

• In college, I held a position as student club president of the UNCW Advertising Chapter. I helped maintain and advise the club, consisting of 30 student members
• The club is part of the American Advertising Federation (AAF) and provides marketing assistance for various community and non-profit organizations
• I also served as the newsletter editor for a year where I developed and edited the advertising club newsletter