Alexa Lampasona Email & Phone Number

Strategizes story angles, promotes new and trending products, and pitches all US media outreach and fosters media relationships.Directs Xero Shoes global PR presence, managing PR firms in Spain, Germany, UK, Czech Republic, Norway, Sweden, Finland and Denmark. Aligns PR strategies globally with marketing and sales goals.

Remote

I drive the PR strategy and continuing to build media relationships for Xero Shoes, so that we can increase awareness of natural movement and help people Live Life Feet First!Xero Shoes are the most comfortable and versatile shoes, boots, and sandals your feet will ever love.

Remote

-- Leads the strategic initiatives and PR campaigns for six accounts ranging from health and wellness experts (developmental psychologist, acupuncturist, physical therapist, etc.); entrepreneurs and small businesses; and outdoor products (including Xero Shoes and SOS Hydration).--Daily targeted pitching to secure top-tier media placements for executive visibility, thought leaders/expert commentary, product launches/coverage, and newsjacking.--Manages interns and guides junior level employees to support their professional growth.--Ongoing media relationships with top freelancers, broadcast media, print and online publications, trade media, and podcasts

Boise, Idaho, United States

I'm a natural-born networker with a superpower for building media relationships. I collaborate with clients and the media to share stories worth telling.

Remote

Greater Atlanta Area

I am the marketing team, and act as a jack of all trades for anything content or marketing related at Fitspot. My goal is to position Fitspot as a leader in the workplace wellness industry by creating a variety of content, from whitepapers to e-books, social media posts to marketing collateral. I make sure our brand and messaging are consistent across platforms so the sales team can use to generate leads. I collaborate with our client success team to create client engagement campaigns for Fitspot services and events. I create inbound marketing strategies that generate MQLs.Fitspot (Techstars ’16) is a tech-enabled service that delivers hospitality-driven on-site and digital amenities to property groups and their corporate tenants nationwide. With the ability to scale programs across multiple locations, host community events, and design/construct dedicated amenities spaces, Fitspot provides next-generation amenities for the modern workforce. Fitspot offers on-site services such as fitness classes, juice bars, and health screenings. Our advanced technology platform tracks metrics, integrates with digital partners, and streamlines programming from start to finish.

Greater Atlanta Area

Responsible for overall brand social media performance and social media reporting for obstacle course racing brand. Managed multiple organic social campaigns and tracked progress week over week utilizing Sprout Social.Developed and managed social media copy across all channels (Facebook and Instagram) that was on brand and innovative.Oversaw content strategy ensuring consistent brand voice across all platforms.Partnered with designer and sales team to create new, unique campaigns.Researched competitors and complementary companies on social media to keep abreast of industry trends.On Facebook, the client's brand organic growth increased by 51 percent and total engagements tripled by more than 300 percent.On Instagram, the client's engagement increased by more than 600 percent.

Greater Atlanta Area

Develop, write and curate news media content for digital channels and use by the news media. Plan and implement long- and short-term proactive and reactive public affairs strategies, leveraging digital channels and strategies.Coordinate and staff public affairs interviews and digital engagements in collaboration with CDC subject matter experts and communication staff.Work collaboratively on digital media/communication projects, pulling together communicators and other stakeholders from across CDC to support overall digital strategy.Identify and leverage key influencers to amplify CDC’s media messages, using digital, social, and public news media messages and strategies.

Greater Atlanta Area

Contributing writer to features for Atlanta's Lifestyle Publications: Buckhaven Lifestyle, Alpharetta Lifestyle, and Perimeter North. Features focus on human-interest, lifestyle articles, health and fitness, food and dining, interviews, arts and culture.

Greater Atlanta Area

Contributing writer to 17th South Magazine, a publication about "Authentic Living In The Heart Of Atlanta."17th South Magazine reaches active, exploration-minded residents ages 24-65 who want to experience the best the area has to offer, through stories and features on individuals and businesses they can relate to in their direct communities. My stories focused on feature of-the-moment and hidden gem restaurants, arts and cultural offerings, event round-ups and the trendsetters and taste-maker profiles of Atlanta influencers.www.17thsouth.com

Greater Atlanta Area

Contributed to both 17th South and Simply Buckhead magazine, two hyper-local magazines distributed to affluent areas in Atlanta.My stories focused on feature of-the-moment and hidden gem restaurants, arts and cultural offerings, event round-ups and the trendsetters and taste-maker profiles of Atlanta influencers.17th South and Simply Buckhead Magazines reaches active, exploration-minded residents ages 24-65 who want to experience the best the area has to offer, through stories and features on individuals and businesses they can relate to in their direct communities.

Greater Atlanta Area

Drove awareness to clients through developing ideas and strategies for press releases, pitches, media campaigns,and media trips.Built relationships with media to secure placements for local, regional and national coverage for my clients. Collaborated with team to handle communications and media relations for multiple hospitality and tourism clients including hotels, DMOs and state attractions. Researched and developed creative assets, content, and campaigns around client’s brands to achieve positive ROIs through earned media.Managed relationships with client and external partner agencies through constant interaction and collaboration.Acted as point of contact to a network of statewide, regional and national media/influencers for print, digital and television.Organized and managed multiple projects for multiple clients simultaneously.

Curated more than 50 stories targeted Atlanta audience; more than 50 detailed reviews of local destinations; collaborated with editors on special projects used in digital and social.Researched and developed a weekly article for the Atlanta “Stories” section. Focused on outdoor activities such as hiking, trail running, water sports for detailed reviews for the the "Destinations" section. Explore out in the field by seeking outdoor activities and resources that would benefit readers.

Greater Atlanta Area

Worked directly with the Co-Founder and CEO to build the CulinaryLocal brand from inception.Assisted in creating, and testing and improving the MVP for Culinary Local, a Food and Drink Events Marketplace. ​Created, curated, and managed a variety of published content including social media posts, newsletters, direct marketing, and website collateral.Responsible for growing social media channels (Facebook, Twitter, Instagram).Monitored, listened, responded and interacted with social media users to build a positive and engaging brand. Built relationships with potential business prospects through face-to-face meetings.

Greater Atlanta Area

Created, curated, and managed published content (editorial, images, video, audio) that appeared weekdays on Atlanta Restaurant Scene blog (audience of more than 56,000 unique monthly visitors) and in print for the Living and Dining sections.​Developed an editorial calendar to manage content and plan specific articles based on timely dining/food news for Atlanta and nationally.Published daily articles for digital and/or print audiences.​Created and maintained strong working relationships with public relations and restaurant industry professionals.Managed multiple assignments on tight deadlines.Interviewed high-profile chefs, television personalities, cookbook authors, and other culinary figures for articles.

Atlanta

• Spearheaded digital marketing campaigns such as creating newsletters, editing and publishing podcasts and blog videos. • Constantly maintained and updated business website. • Copy-edited work to be submitted to national print publications.

Greater Atlanta Area

• Strategically brainstormed timely ideas for social media campaigns that enhanced engagement and consistency by 90 percent. • Created and managed an editorial calendar for Our Town Gwinnett. Magazine circulated to 21,000 homes and local businesses. • Oversaw and executed story assignments for 10 contributors and edited incoming stories.• Collaborated with creative director and publisher to organize advertiser contracts and identified potential customers.

Greater Atlanta Area

• Assist LA Campbell with generating ideas for client brainstorm sessions and strategic planning.• Research and write B2B case studies and newsletter materials for international manufacturing company.

Greater Atlanta Area

• Coordinate with public relations firms and local businesses to conduct interviews with chefs and restaurant owners for assigned or pitched stories.• Shoot photographs to go with pieces, including indoor spaces, portraits and products.• Niche specializations include food, fitness and health, lifestyle and focus features.

Greater Atlanta Area

Built media lists for client pitching and VIP lists for client openings based on marketing plans.Assisted account managers with marketing, public relations and event planning for client accounts ranging from small, local businesses to comprehensive, national entities.Assisted account coordinators/managers in pitching media stories and releases to bloggers, newsletters, magazines, newspapers and television networks on local, regional and national levels.Copy-edited and contributed to company newsletter TRG Talk, which circulates to more than 3,200 contacts.Managed media tracking for clients and provided summary of media recap/ROI.Clients included: local and national restaurants

Greater Atlanta Area

Built brand awareness with consumers through presentation, product education and consumer engagement.Represented Muscle Milk at competitive events ranging from 200 participants to more than 3,000. Educated consumers on Muscle Milk brand based on company training and standards.

Greater Atlanta Area

Drafted press releases, pitches and newsletter copy for clients.Assisted in maintaining social media presence for Adopt a Golden Atlanta. Posted blog content through WordPress and created influential content on Facebook for an audience of more than 4,500. Researched media for account managers to pitch to through Vocus.Compiled editorial calendar databases and assisted in building timelines for pitching opportunities.

Tallahassee, Florida Area

Obtained monetary and product sponsors for the club resulting in increase in team funding by 50%. Planned community service opportunities, fundraisers and arranged speakers for the club.Publicized club by creating videos on YouTube and editing promotional flyers in Photoshop.Managed and maintained website on WordPress and posted regular blogs.Communicated information between officers, race Conference directors, and university Sport Club office.Coordinated travel plans for 10-20 team members racing across Florida.Constructed meeting agendas and created opportunities for club members to stay involved in the club.

Tallahassee, Florida Area

Exhibited professionalism to Deans and high profile university staff members who entered office.Developed customer service skills to direct phone calls via switchboard.Entered faculty data into Excel spreadsheets; processed and mailed out paperwork to faculty and students.Utilized Microsoft Office for various tasks.

Tallahassee

Researched stories, wrote scripts, recorded voiceovers, shot stand-ups and collaborated with an editor to produced scripts for 12 features that aired on SunSports network program Seminole Sports Magazine.Associate Producer for "Leonard Hamilton Show": interviewed basketball athletes and wrote scripts for "Sports Medicine" and "Basketball Assistant Manager" pieces.Associate Producer for "First Look": interviewed male and female tennis athletes, wrote scripts, produced season preview features for tennis teams. Awarded by professors as Best Overall Feature for ”Women’s Tennis” (Spring) and “Vietnam Athletes” (Fall). Won 3rd place in Region 3 SPJ Mark of Excellence Awards- Sports Feature category for “Basketball Equipment Staff.”Awarded by professors as Best Writing for “Basketball Equipment Staff” feature (Spring).

Tampa/St. Petersburg, Florida Area

Increased volunteer recruitment by 30% for Ironkids Raleigh race through outreach to more than 100 organizations.Facilitated contact with local businesses and clubs through grassroots marketing, personally secured 3 expo booth bookings.Created promotional videos about Iron Kids races; interviewed kids and parents at race site, shot b-roll, edited video.Executed social media strategies for Iron Kids, Ironman 70.3, 5150 Series; researched and customized content calendars with daily posts relevant to intended audience.Participated in other office administrative tasks: mailing awards to athletes, mailing promotional flyers to businesses, making copies, answering the front desk phone.Assisted with course set-up and break-down at IronKids triathlon in Boulder, expo space at Ironman Louisville.

Tallahassee, Florida Area

Wrote scripts recapping news stories from wire services and recorded live on-air weekly.Contributor to Vox Populi feature magazine show, researched and produced segments with voiceover services.

Tallahassee, Florida Area

Wrote scripts and presented information on-camera about campus events for bi-weekly University Update program airing on local PBS affiliate.

Tampa/St. Petersburg, Florida Area

Wrote VOs in iNews that were read verbatim by anchors on evening newscast.Interviewed MOS in the field for “Local News Service” segments that aired on newscasts.Shadowed reporters in the field and practiced stand-ups, learned media relations between reporters and public.