Alexa Hoffman Email & Phone Number

United States

Philadelphia, Pennsylvania

Greater Philadelphia Area

• Serve as appointed ‘Research Liaison’ for National Customer Operations to identify, assess, and prioritize Comcast and Xfinity brand mentions and communicate significant issues and themes
• Responsible for supporting leadership teams in Digital Media Outreach, Corporate Communications, and Public Relations with daily social media reports surrounding the brand
• Track volume and sentiment from approximately 2,000 daily Comcast mentions using tools (Lithium, Brandwatch) to develop… Show more
• Track volume and sentiment from approximately 2,000 daily Comcast mentions using tools (Lithium, Brandwatch) to develop customized internal reports on real-time, weekly, monthly, and long-term customer insights
• Spearhead an analytical approach to categorizing incoming volume and introduce changes that aligned with the team’s forecasting goals and increase data visibility in the Net Promoter Score
• Prepare for media events by determining potential technological and experience issues and work with cross-functional teams to develop corporate messaging

Frankfort Candy, has been dedicated to providing high quality candy for 60+ yrs. and is the largest licensed candy manufacturer in the U.S.Worked after high school and during college breaks assisting President with special projects including creating marketing reports, streaming customer service procedures and managing escalated customer issues. After.

Bala Cynwyd, PA

With sense of urgency, shadowed executive producers and editors during pre-and-post production work. Composed creative content/pitch books for variety of networks including the Food Network, MTV TLC, HGTV and Travel Channel; researched, transcribed and logged tapes; searched music for programming.

Worked as an Student Producer for UConn's TV station. Wrote commentary, edited video's and planned programming.

Wrote variety of blogs and articles for national blog.

Developed, planned and executed social media plan; designed a marketing plan specific to UConn.

Served in elected position to create safe place for PanHellenic organization to congregate. Planned, executed and utilized social media outlets to boost membership and followers.Created and updated a website, Twitter and Facebook for Greek life; led meetings once a week for 50 to 100 sorority women.

-Created and designed multiple niche marketing campaigns -Assisted in marketing the internship by interviewing applicants.

Bachelor Of Arts (B.A.), Journalism & Communications, Gpa 3.8

Activities and Societies: Alpha Epsilon Phi Sorority UCTV - UCSPAN producer, editor Related Coursework: Public Reporting and Editing TV.

Education record

Summer study abroad program

3.86