Alex Alonso Email & Phone Number

Charlotte, Nc, Us

Mooresville, Nc, Us

Mooresville, Nc, Us

■ Elicit & analyze numerous business needs and goals from internal stakeholders including marketing, SEO, direct marketing, and customer service, for one of the world’s leading eCommerce lighting retailers■ Develop specialized business requirements documents that define product enhancements and development initiatives, including an innovative room-decorator tool that allows users to view products in a photo of their room■ Lead product brainstorm sessions with technology and creative teams to define technology strategies and generate custom-tailored solutions

Culver City, California, Us

■ Was responsible for the successful management & career development of the production team covering 13 Producers & 2 Coordinators■ Handled all aspects of new business development, supporting client pitches across new verticals and DAOR RFPs■ Played key role in acquisition of agency's first DAOR account by developing lean staffing plans and budgets that aligned with client’s needs while remaining profitable■ Led complex logistical planning and transition from the incumbent DAOR while maintaining a variety of on-going campaigns■ Redefined agency process to manage new types of client engagements (DAOR, larger & more complex projects)■ Spearheaded transition to an improved collaboration tool that consolidated time and budget tracking, project management, and communication

Culver City, California, Us

■ Led the production department, ensuring project quality and delivery within scope, budget, and schedule■ Supported record-breaking new business by determining feasibility, defining execution plans, budgeting, & advising on negotiations■ Oversaw management of production department, with up to 10 direct reports, from Coordinators to Senior Producers■ Restructured department by creating intermediate roles, redefining career paths & providing training that boosted overall employee performance and growth within departmental budgets■ Defined and implemented production processes, improved project documentation for the agency (SOWs, change orders, estimates), and flawlessly implemented time and budget tracking tools■ Selected to handle oversight of project documentation and budgets for all projects, eliminating gaps in scope & ensuring profitability■ Commended for superior resource management including procurement of 3rd party vendors

Culver City, California, Us

■ Selected to serve as lead producer for Digital Advertising team managing over $1MM in ad campaigns■ Handled client engagement & management for industry-leading clients such as Universal Pictures, Paramount Pictures, Mattel & A&E■ Managed internal resources across all online ad campaigns, including off-shore production team, to ensure superb results while under strict budgetary constraints■ Authored clear, concise project documents such as SOWs, change orders, estimates, and schedules■ Collaborated with campaign partners, media agencies, and publishers to ensure timely launch

New York, New York, Us

■ Effectively managed digital projects including websites, rich media banners, interactive games, and 3D animation■ Utilized in-depth research to develop project plans, estimates, and timelines, and deftly managed tasks and resources■ Maintained job status tracking & reporting, keeping stakeholders informed of progress, profitability, highlighting potential issues, and providing timely solutions as needed