Alex Alwan Email & Phone Number

Riyadh, SA

Los Angeles, CA, US

From Los Angeles to Riyadh! Our mission is to empower companies to build exceptional and customer-centric digital products. Our handpicked team of Product and Strategy professionals seamlessly merges with your team. We undertake a comprehensive assessment to grasp your business, customer needs, and challenges. From this understanding, we develop actionable.

San Francisco, California, US

• 5-Star instructor, coach, and mentor of future product managers and entrepreneurs in the US and around the world.
• Corporate trainer for product teams in transforming companies in the tech and related industries.
• Consultant to product teams to create great digital-product strategies and expand to serve more customers.
• Featured speaker and mentor

Century City, CA, CA, US

• Lead Product Strategy and Optimization (AB testing) teams, targeting and growing millions of daily active users.
• Ideate, plan, and execute product initiatives and major features on D2C products focused on Fox Nation and FOX SPORTS.
• Define OKRs, and uncover and develop subscribers’ growth, engagement, and retention opportunities across Web and OTT.
• Manage and recruit product managers and data analysts and implement scalable organizational structures.
• Manage the product ideation process, and own and maintain the product roadmap.

Century City, CA, CA, US

• Led product strategy, subscription conversion optimization, and partnered up with engineering, marketing, and data teams
• Identified users’ pain points and low adoption areas to improve FOX NOW, FOX SPORTS and FOX NATION’s experience
• Managed hundreds of quantitative and qualitative data reports and studies to create top-line and deep-dive insights
• Served as a key initiative advisor to the leadership, and presented product strategies and data reports to executives

Century City, CA, CA, US

• Built AB testing infrastructure, process, and best practices in collaboration with cross-functional teams
• Led the Optimization team in running AB tests to improve customer acquisition conversion, engagement, and retention
• Managed both development and delivery of features, experiments, and new interactive experiences on time and budget
• Scaled the number of experiments per month by ten times across FOXNOW, NATION, and NAT GEO apps on 10+ platforms. Led a scrum team

Berlin, Berlin, DE

• (Acquired by Affinitas)
• Led backlog prioritization and development across web and mobile apps and managed delivery expectations
• Ran AB tests on signup, onboarding, and paywalls which significantly improved activation, conversion, and LTV metrics
• Conducted data reporting and analysis using Appboy, Google Analytics products, and Segment.io

San Antonio, Texas, US

• (Leading Airbrake Product & Growth, later acquired by Turn/River Capital)
• Grew monthly new paid accounts by 150% via running AB tests on pricing models and landing pages
• Improved Upgrade Rates by 100% using event-based in-app messaging campaigns and enhancing paywall user experience
• Implemented A/B tests to improve site conversion rates; >20% more leads from pricing page, >15% more signups, and >70% more leads from blog
• Boosted YTD revenue growth by 87% in 2016 and managed partner communications
• Collected and analyzed product KPIs, defined new features, and created wireframes, requirements, and roadmap

Dubai, Dubai, TR

• Led creating the roadmap and comprehensive product requirements for 2 online platforms and a chat app
• Managed the revamp of one of the biggest news portals in the Middle East
• Planned and executed search engine optimization (SEO) strategies

Riyadh, Riyadh, SA

• Led product’s development and launch, and continued overseeing functional and performance testing operations
• Drove product development with a team of world-class engineers and designers
• Integrated usability tests and market analysis into product requirements to enhance the user experience
• Generated >1M app organic downloads for 15 content-based Android apps in 1 month
• Lead the ideation, technical development, and launch of over 10 innovative products
• Promoted from Product Manager to Senior PM

Amman, JO

• Develop and grow long-term relationships with existing client accounts and senior-level client personnel.
• Make strategic recommendations and presentations, to support the client’s business objectives.
• Create appropriate strategies, proposals, and plans based on briefs and directives from clients
• Identify growth opportunities with existing clients to enhance client business
• Provide counsel, strategy, and direction to the client in order to enhance their public stakeholders’ perception
• Provide recommendations to clients in a proactive manner, to maximize communications efforts and/or anticipate issues in order to achieve business results

Amman, Amman, JO

• Search Engine Optimization research and implementation targeting higher rank and traffic on Google.
• Developing Social media strategies and management of various content channels (sub-websites), including daily posts planning and evaluation, Facebook and Twitter contexts, social media long-term goals.
• Updating the technology channel with daily posts; news, articles and videos
• Motivate and train the editing team members to both develop their writing & technical skills and provide better service to clients (public)
• Provide technical recommendations to the team in a proactive manner, to maximize performance enhancement to achieve better business results

• Part-time for three radio stations; 3-5 months each.
• Identify interesting and controversial topics from the local community.
• Prepare, record, and finalize audio reports with targeted groups' opinions.
• Produce and host a variety of radio shows.

Part Time, Intensive Course In Marketing Without Money, Seo, And Social Media

Part Time, Data Science

Bachelor Of Software Engineering, Software Engineering