From Los Angeles to Riyadh! Our mission is to empower companies to build exceptional and customer-centric digital products. Our handpicked team of Product and Strategy professionals seamlessly merges with your team. We undertake a comprehensive assessment to grasp your business, customer needs, and challenges. From this understanding, we develop actionable strategies, ensuring they are efficiently implemented and make a tangible difference. We craft game-changing product management strategies and processes for our clients that take their products from any development phase to the top spot in the market. Our team of Product experts guides them through the entire process, from discovery to ideation, validation, development, and launch, to ensure that their product is a cut above the rest and a top choice for customers.

• 5-Star instructor, coach, and mentor of future product managers and entrepreneurs in the US and around the world.• Corporate trainer for product teams in transforming companies in the tech and related industries.• Consultant to product teams to create great digital-product strategies and expand to serve more customers.• Featured speaker and mentor

• Lead Product Strategy and Optimization (AB testing) teams, targeting and growing millions of daily active users.• Ideate, plan, and execute product initiatives and major features on D2C products focused on Fox Nation and FOX SPORTS.• Define OKRs, and uncover and develop subscribers’ growth, engagement, and retention opportunities across Web and OTT.• Manage and recruit product managers and data analysts and implement scalable organizational structures.• Manage the product ideation process, and own and maintain the product roadmap.

• Led product strategy, subscription conversion optimization, and partnered up with engineering, marketing, and data teams• Identified users’ pain points and low adoption areas to improve FOX NOW, FOX SPORTS and FOX NATION’s experience • Managed hundreds of quantitative and qualitative data reports and studies to create top-line and deep-dive insights • Served as a key initiative advisor to the leadership, and presented product strategies and data reports to executives

• Built AB testing infrastructure, process, and best practices in collaboration with cross-functional teams • Led the Optimization team in running AB tests to improve customer acquisition conversion, engagement, and retention• Managed both development and delivery of features, experiments, and new interactive experiences on time and budget• Scaled the number of experiments per month by ten times across FOXNOW, NATION, and NAT GEO apps on 10+ platforms. Led a scrum team

(Acquired by Affinitas)• Led backlog prioritization and development across web and mobile apps and managed delivery expectations• Ran AB tests on signup, onboarding, and paywalls which significantly improved activation, conversion, and LTV metrics• Conducted data reporting and analysis using Appboy, Google Analytics products, and Segment.io

(Leading Airbrake Product & Growth, later acquired by Turn/River Capital)• Grew monthly new paid accounts by 150% via running AB tests on pricing models and landing pages• Improved Upgrade Rates by 100% using event-based in-app messaging campaigns and enhancing paywall user experience• Implemented A/B tests to improve site conversion rates; >20% more leads from pricing page, >15% more signups, and >70% more leads from blog• Boosted YTD revenue growth by 87% in 2016 and managed partner communications• Collected and analyzed product KPIs, defined new features, and created wireframes, requirements, and roadmap

• Led creating the roadmap and comprehensive product requirements for 2 online platforms and a chat app• Managed the revamp of one of the biggest news portals in the Middle East• Planned and executed search engine optimization (SEO) strategies

• Led product’s development and launch, and continued overseeing functional and performance testing operations• Drove product development with a team of world-class engineers and designers• Integrated usability tests and market analysis into product requirements to enhance the user experience• Generated >1M app organic downloads for 15 content-based Android apps in 1 month• Lead the ideation, technical development, and launch of over 10 innovative products• Promoted from Product Manager to Senior PM

• Develop and grow long-term relationships with existing client accounts and senior-level client personnel. • Make strategic recommendations and presentations, to support the client’s business objectives. • Create appropriate strategies, proposals, and plans based on briefs and directives from clients• Identify growth opportunities with existing clients to enhance client business• Provide counsel, strategy, and direction to the client in order to enhance their public stakeholders’ perception• Provide recommendations to clients in a proactive manner, to maximize communications efforts and/or anticipate issues in order to achieve business results• Oversee day-to-day client projects and/or events to ensure the quality of work, troubleshoot client issues and concerns• Develop original research, surveys, and market studies for existing and new business proposals

• Search Engine Optimization research and implementation targeting higher rank and traffic on Google. • Developing Social media strategies and management of various content channels (sub-websites), including daily posts planning and evaluation, Facebook and Twitter contexts, social media long-term goals.• Updating the technology channel with daily posts; news, articles and videos• Motivate and train the editing team members to both develop their writing & technical skills and provide better service to clients (public) • Provide technical recommendations to the team in a proactive manner, to maximize performance enhancement to achieve better business results

Part-time for three radio stations; 3-5 months each.• Identify interesting and controversial topics from the local community.• Prepare, record, and finalize audio reports with targeted groups' opinions.• Produce and host a variety of radio shows.