Rhein Vision is one of the largest ophthalmic lens manufacturers in Romania.The challenge:To create the company brand and develop a marketing strategy for the Romanian market.Key role responsibilities:Yearly planning and budget administration.Implementing a brand identity standard that effectively communicates brand positioning within the market.Developing all marketing materials within the branding guidelines.Drive marketing efforts to develop owned media, with focus on leads generation and sales activation.Drive customer engagement through national and international fairs and exhibitions.Achievement Highlights & Added Value:Full start-up branding strategy (brand platform, visual identity, corporate website, product portfolio design)POSM strategy, with over 20 branded storesContribution to Strategic Company Projects:Private labels marketing integration and collateral designCustomer activation project through specialized trainingTeam:1 direct report (Graphic Designer)

WNR Nail Art, part of the WNR group, is the national supplier of Nail Creation dutch brand for professional manicure and nail art products.The challenge:Build brand engagement and drive sales through digital techniques.Key role responsibilities:Content creation and support, for the development and design of the group's websites and blogs.Creating different types of marketing materials, in agreement with the brand guidelines.Event planning and organizing, for training courses and product presentations.Identifying and implementing customer engagement techniques at yearly exhibitions.