As a Director at Verde, Alexa is passionate about helping her clients tell their compelling stories in unique ways, as well as always considering the larger integrated-marketing approach to reach the right audiences. Alexa leads the charge with Verde's Events - helping execute memorable media showrooms in New York City and the Front Range, seasonally.

Senior Account Manager for: Cascade Designs (Mountain Safety Research, Therm-a-Rest, SealLine, PackTowl and Platypus), the GORE-TEX brand, Life Time Off-Road Events (Leadville Race Series), Tailwind Nutrition and Backapacker's Pantry.

• Employee of Vail Resorts, providing an ‘experience of a lifetime’ for guests as a Professional Ski Instructors of America (PSIA) certified instructor for children aged 7-14, in large group and private lesson settings.• Taught over 400 guests during the 2013-2014 season, appropriately troubleshooting problems and engaging with guests to tailor each lesson to their individual learning style.

• Partner of a start up, working to inspire and reach individuals, non-profits and businesses to become part of a social network that connectscommunities through the causes that users care about and the passions that drive them to ‘do good.’• Conduct market research, guerilla marketing, event management, customer service, brand awareness and app design.

- Aggregate sponsorship and marketing information for 60+ Penton shows, primarily conferences and trade shows, to elevate the success of show teams and improve overall opportunities for markets including, Natural Products and Food, Transportation, Agriculture, Infrastructure and Design and Manufacturing. - Research industry trends in sponsorship and marketing and work to develop a tool to improve the success of key stakeholders and show teams, both internally and externally.

• Helped execute the smooth running of the Dove Self-Esteem Weekend and the Microsoft Windows 8 and Surface Launch in Times Square. Led a team of 30 brand ambassadors for a day-long promotion of the Surface tablet. • Tracked event coverage and put together recaps of coverage for sports clients. • Calculated the ad value for different media outlets for various public relations campaigns. • Created media lists using Cisionpoint software for a broad spectrum of clients.•… Show more • Helped execute the smooth running of the Dove Self-Esteem Weekend and the Microsoft Windows 8 and Surface Launch in Times Square. Led a team of 30 brand ambassadors for a day-long promotion of the Surface tablet. • Tracked event coverage and put together recaps of coverage for sports clients. • Calculated the ad value for different media outlets for various public relations campaigns. • Created media lists using Cisionpoint software for a broad spectrum of clients.• Participated in brainstorming sessions, conducted competitive research, created internal news reports and pitching grids, and put together written reports highlighting demographic and online research. • Aided in the rebranding of Matter, Inc. including redesigning the internal filing system. Show less

• Aid in the operations of the NBC Olympic coverage including office logistics, transportation, talent scheduling and escorting, and venue deliveries. • Lead a team of interns using organization and project management in addition to helping with the Opening and Closing Ceremonies.• Worked an average of 12 hour days for 28 consecutive days pre-Olympic, post-Olympic and during the games.

•Assess and analyze previous years merchandise for the Festival while planning and discovering ways to increase sales.• Help with the inventory, distribution, marketing, design, management and storage of t-shirts and buttons that drive 60% of the events revenue.

• Provide marketing experience to the American Cancer Society’s local non-profit organization in gaining support for local residents with cancer. • Conduct client interviews for the purpose of telling cancer-veteran’s stories through print and online outlets in addition to helping organize the annual Cancer Resource Center fundraiser walk.

• Learn and gain an appreciation for concert and special event logistics including understanding contracts and how to apply legal knowledge to the entertainment industry. • Help with the hospitality for the concert while learning about big budget, large scale and high attendance events through organizing and helping with backstage, dressing room and catering crews.

• Applied counseling and training to peers while aiding in the collection of over $300,000 dollars in contributions during the 2012 fiscal year.• Mentored students to effectively update information and engage alumni, parents and friends of Ithaca College as they call to request donations.

• Organized and ran weekly club meetings while scheduling and ordering poster prints and coordinating fundraisers.• Directed others in the creation of marketing campaigns and projects with insight into the most effective ways of advertising the 21 Ithaca College student-run television shows. • Lead fellow publicity members in the designing of bulletin boards around campus, LCD screens, show logos, posters and flyers.

• Planned and promoted the Ithaca College Business-Links Albany Networking Night through the marketing and design of invitations, emailnotifications and flyers, as well as planned the event, including the budget, catering, venue, speakers, agenda, budget and decor.• Acted as a liaison between alumni and the School of Business to organize and create career development opportunities for students.

• Implement rebranding and repositioning for local companies through logo adjustments and marketing campaigns. • Participate in brainstorming sessions and client meetings for upcoming projects.• Conduct research for website design and logo ideas and use photography skills to shoot products while aiding in the final design for brand materials for clients.

• Completed tasks assigned by the NBC crewmembers in a timely and professional manner. • Worked specifically in the NBC tape library where organization, precision, and management were essential skills to hold and deliver during the fast paced environment of television. • Assisted crewmembers in all components of the production of the television show, proving my leadership skills in aiding the smooth running of the network.

.• Helped facilitate sports camps, after school activities, lessons and sessions to get the youth of the many boroughs of London active and interested in living healthy lifestyles.• Conducted marketing research and constructed databases to aid in the creation and implementation of materials for varying marketing campaigns.• Designed social network advertisements and built relationships with constituents through face-to-face communications, calling and emailing.

• Practiced marketing techniques through the promotion of coconut water by effectively and persuasively communicating product information.• Provided product knowledge and connected to target markets by attending events, setting up demos and during product drops and appointments.