Alexa Higgins Email & Phone Number

Costa Mesa, Ca, Us

Costa Mesa, Ca, Us

Social Media Marketing Manager & Pilates Instructor

- Collaborate with diverse brands to define marketing objectives and develop customized go-to-market strategies that align with their unique value propositions. - Conduct comprehensive market analysis for health & wellness clients, identifying key consumer trends & tailoring marketing approaches to enhance brand positioning. - Produce compelling content that articulates brand narratives and fosters community engagement, while maintaining authenticity to brand identity and values.- Design and execute cohesive cross-channel marketing strategies to ensure consistent brand messaging and presence across social media, websites, and email. - Facilitate workshops and training sessions to empower teams in executing effective Marketing strategies and enhancing brand storytelling.

Newport Beach, California, United States

- Responsibilities include executing product launch strategies, budget management, event planning from brief to execution, asset management for media campaigns, in-store & online brand activation recaps, ongoing data analysis, and implementing brand guidelines to ensure a holistic brand image in the US market- Developed and executed 360° marketing strategies for brands such as Philosophy, Chloe, Burberry, Bottega Veneta, and Marc Jacobs.- Collaborated with cross-functional teams to achieve the #1 fragrance launch of the year, surpassing projections by 244% and introducing the largest company innovation in 15 years. Conducted comprehensive data analysis on business performance, and reported KPIs to executive leadership, using insights to refine strategies accordingly.- Managed marketing budgets ranging from $20k to $2.5M.- Conceptualized and executed high-impact events, generating over $1M in retail sales. Interviewed, hired, and supervised 2 interns.- Managed all day-to-day requests in partnership with local & global cross-functional teams.

- Worked with Senior Manager to create a 360 go-to-market strategy for philosophy fragrance- Developed & executed influencer marketing campaigns for new product launches - Partnered with PR & Influencer Marketing to build monthly content calendars, develop social strategies, and align on influencer partners while maintaining philosophy brand image- Represented philosophy at branded events for education on product & brand story, social media content creation, etc.- Provided insightful, actionable business analysis using NPD & Accelerated Analytics

- Supported a team of 6 people within the skincare, bath & body, and fragrance categories- Prepared marketing materials, data & product samples for formal business reviews and market week presentations for 10+ retailers- Researched market trends & provided recommendations on new product formats, marketing strategies, & partnerships relevant to philosophy's target market- Managed product stock inventory & all shipments for brand partners - Responsible for creating purchase orders ensuring partners were paid promptly

- Delivered outstanding hospitality to clients, providing a unique, personal experience to build relationships and create a community- Facilitated multi-department communication throughout THE GYM staff- Trained new staff in all areas of operations, customer service, and sales generation.

- Created content to promote events, educate on the non-profit's mission, and engage with the local community- Organized sponsorships from local businesses

- Developed a social media marketing plan for a non-profit organization to increase SEO & engagement with target market- Created content calendars to remain relevant with the time period & digital landscape- Drafted marketing briefs/pitch letters to local bloggers- Produced relevant blog posts to promote events & inform readers about People to People mission

Bachelor Of Business Administration (Bba), Marketing, Senior

Activities and Societies: American Marketing Association Alpha Mu Alpha Marketing Honor Society

Marketing, Junior

Activities and Societies: Student Health Advocacy CommitteePromotes the health and safety of students on campus.

Education record

Activities and Societies: National Honors Society