Alexa Higgins

Alexa Higgins Email and Phone Number

Sr. Marketing Specialist @ Evolus
Costa Mesa, CA, US
Alexa Higgins's Location
Costa Mesa, California, United States, United States
Alexa Higgins's Contact Details

Alexa Higgins personal email

n/a
About Alexa Higgins

I am a strategic marketing leader with a creative and results-driven approach, specializing in brand management, digital marketing, and social media across the Health & Wellness, Beauty, and Apparel industries. I have a proven track record in developing and executing comprehensive marketing strategies that enhance brand visibility, drive market growth, and foster deep connections between consumers and brands. I am skilled in leveraging data analysis, managing marketing operations, and leading cross-functional teams to achieve impactful results.Passionate about building relationships and creating organic connections, I thrive on solving challenges and innovating within dynamic environments. My expertise extends to crafting compelling content, managing influencer partnerships, and orchestrating high-profile campaigns that resonate with audiences.In addition to my marketing career, I am a certified Pilates instructor, which enriches my professional practice with discipline, client-focused communication, and holistic wellness. This unique combination of skills reflects my commitment to excellence and a balanced approach in all areas of my work.

Alexa Higgins's Current Company Details
Evolus

Evolus

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Sr. Marketing Specialist
Costa Mesa, CA, US
Alexa Higgins Work Experience Details
  • Evolus
    Sr. Marketing Specialist
    Evolus
    Costa Mesa, Ca, Us
  • Studio X
    Social Media Marketing Manager
    Studio X Dec 2022 - Present
    Social Media Marketing Manager & Pilates Instructor
  • Freelance
    Brand Marketing Consultant
    Freelance Mar 2021 - Present
    - Collaborate with diverse brands to define marketing objectives and develop customized go-to-market strategies that align with their unique value propositions. - Conduct comprehensive market analysis for health & wellness clients, identifying key consumer trends & tailoring marketing approaches to enhance brand positioning. - Produce compelling content that articulates brand narratives and fosters community engagement, while maintaining authenticity to brand identity and values.- Design and execute cohesive cross-channel marketing strategies to ensure consistent brand messaging and presence across social media, websites, and email. - Facilitate workshops and training sessions to empower teams in executing effective Marketing strategies and enhancing brand storytelling.
  • Sand Cloud
    Marketing Manager
    Sand Cloud Jun 2022 - Aug 2023
  • Colorproof Color Care Authority
    Digital Marketing Manager
    Colorproof Color Care Authority Mar 2021 - Jun 2022
    Newport Beach, California, United States
  • Coty
    Assistant Brand Marketing Manager
    Coty Dec 2019 - Mar 2021
    - Responsibilities include executing product launch strategies, budget management, event planning from brief to execution, asset management for media campaigns, in-store & online brand activation recaps, ongoing data analysis, and implementing brand guidelines to ensure a holistic brand image in the US market- Developed and executed 360° marketing strategies for brands such as Philosophy, Chloe, Burberry, Bottega Veneta, and Marc Jacobs.- Collaborated with cross-functional teams to achieve the #1 fragrance launch of the year, surpassing projections by 244% and introducing the largest company innovation in 15 years. Conducted comprehensive data analysis on business performance, and reported KPIs to executive leadership, using insights to refine strategies accordingly.- Managed marketing budgets ranging from $20k to $2.5M.- Conceptualized and executed high-impact events, generating over $1M in retail sales. Interviewed, hired, and supervised 2 interns.- Managed all day-to-day requests in partnership with local & global cross-functional teams.
  • Coty
    Brand Marketing Coordinator
    Coty Jul 2018 - Dec 2019
    - Worked with Senior Manager to create a 360 go-to-market strategy for philosophy fragrance- Developed & executed influencer marketing campaigns for new product launches - Partnered with PR & Influencer Marketing to build monthly content calendars, develop social strategies, and align on influencer partners while maintaining philosophy brand image- Represented philosophy at branded events for education on product & brand story, social media content creation, etc.- Provided insightful, actionable business analysis using NPD & Accelerated Analytics
  • Coty
    Us Marketing Intern | Philosophy
    Coty Feb 2018 - Jul 2018
    - Supported a team of 6 people within the skincare, bath & body, and fragrance categories- Prepared marketing materials, data & product samples for formal business reviews and market week presentations for 10+ retailers- Researched market trends & provided recommendations on new product formats, marketing strategies, & partnerships relevant to philosophy's target market- Managed product stock inventory & all shipments for brand partners - Responsible for creating purchase orders ensuring partners were paid promptly
  • The Gym
    Customer Service Representative
    The Gym Jul 2013 - Feb 2018
    - Delivered outstanding hospitality to clients, providing a unique, personal experience to build relationships and create a community- Facilitated multi-department communication throughout THE GYM staff- Trained new staff in all areas of operations, customer service, and sales generation.
  • Nyack Penguin Plunge
    Social Media Marketing Intern
    Nyack Penguin Plunge Oct 2017 - Dec 2017
    - Created content to promote events, educate on the non-profit's mission, and engage with the local community- Organized sponsorships from local businesses
  • People To People
    Social Media Marketing/Pr Intern
    People To People Sep 2017 - Dec 2017
    - Developed a social media marketing plan for a non-profit organization to increase SEO & engagement with target market- Created content calendars to remain relevant with the time period & digital landscape- Drafted marketing briefs/pitch letters to local bloggers- Produced relevant blog posts to promote events & inform readers about People to People mission

Alexa Higgins Skills

Microsoft Word Microsoft Office Microsoft Powerpoint Microsoft Excel Social Media Time Management Teamwork Organization Skills Online Social Networking Media Relations Customer Service Public Speaking Adobe Photoshop

Alexa Higgins Education Details

Frequently Asked Questions about Alexa Higgins

What company does Alexa Higgins work for?

Alexa Higgins works for Evolus

What is Alexa Higgins's role at the current company?

Alexa Higgins's current role is Sr. Marketing Specialist.

What is Alexa Higgins's email address?

Alexa Higgins's email address is al****@****inc.com

What schools did Alexa Higgins attend?

Alexa Higgins attended St. Thomas Aquinas College, University Of Arizona, Rockland Community College.

What skills is Alexa Higgins known for?

Alexa Higgins has skills like Microsoft Word, Microsoft Office, Microsoft Powerpoint, Microsoft Excel, Social Media, Time Management, Teamwork, Organization Skills, Online Social Networking, Media Relations, Customer Service, Public Speaking.

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