Alexa Rodriguez Email & Phone Number

Burbank, Ca, Us

On contract with Disney Consumer Products Co-Branded Accessories Team

Columbus, Oh, Us

•Worked alongside the Boy’s Sourcing team to coordinate the material and design sourcing for Fleece Tops and Bottoms, Graphics including Licensing, Knits, Polos, Sweaters, and Wovens•Managed multiple SKUs and timelines in a fast-paced environment to meet the production timeline•Worked collaboratively across various teams to maintain an organized schedule and accurately followed the design timeline for seamless production and timely delivery •Managed updates from vendors in various detailed production tracking spreadsheets and made meticulous updates in the Retail Management System (RMS)•Ensured all items were completed and accurately entered in the Retail Management System for on-time PO issuance•Built relationships with various vendors and cross-functional teams to coordinate sample creation and delivery for marketing and advertising needs•Managed sample tracking and delivery timelines following the corporate Marketing and Advertising calendar•Reviewed samples daily upon arrival for quality assurance and proper licensing and design placement, communicated any quality or design concerns to the proper team for immediate review

Lake Buena Vista, Florida, Us

•Sunset Boulevard Merchandise•Chosen to participate in the highly competitive Disney Hospitality Leadership Program•Led over 200 Cast Members across seven different retail storefronts in Disney’s Hollywood Studios•Assisted Cast Members in developing and ensuring an exceptional guest experience through efficient and detailed training based on Disney’s 5 Keys•Utilized Appetize, Business Insights, and Tableau-related programs to track data, create sales initiatives, and improve cast members’ abilities to engage with guests, in turn, increasing sales and improving the overall guest experience•Drove financial results by focusing on Key Performance Indicators, Guest purchasing habits, Product Data Analysis, and Strategic Visual Merchandising within each storefront to drive revenue•Formulated and led unique sales initiatives for my assigned storefront increasing the daily revenue record by 12%•Translated large data sets into actionable insights and weekly sales recap presentations for senior leaders•Made operational decisions in ambiguous scenarios that best met the needs of cast members, guests, and the business•Built Relationships across all lines of business to create a team-centered environment and promote a pleasurable Guest Experience throughout the area•Spearheaded the area’s Communications team to bring new innovative forms of communication to the area including printed newsletters and social media posts to share information and highlight recognition and upcoming events •Assisted in leading the area’s Diversity and Inclusion team to promote inclusivity throughout the area by creating various educational presentations, hosting cultural celebrations, and holding informational group discussions

De Land, Florida, Us

•Created an assortment of merchandise to reflect the overall branding for Dance Marathon at FSU•Utilized Adobe Photoshop and Illustrator skills to create unique designs that portrayed the brand and individualized message across the entire 10-piece merchandise assortment•Worked closely with local vendors to negotiate pricing collaborate on designs, and place purchase orders•Worked alongside the merchandise team to coordinate Merchandise distribution and sales throughout the year as well as during the Marathon

Houston, Tx, Us

Houston, Tx, Us