Alexander Obeng Email and Phone Number
Innovative Marketing Professional, with over 12 years experience in business development. Adept at refining and implementing sales strategies and driving up revenue through multi-channel marketing. Focused on interpreting market trends and designing revenue-generating solutions around the data. Committed to understanding consumer preference to optimize marketing outcomes. Currently seeking career growth opportunities in organizations that invest in innovative thinking and value broad-based experience.
Council For Scientific And Industrial Research (Csir), Ghana
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Senior Marketing OfficerCouncil For Scientific And Industrial Research (Csir), Ghana Jul 2023 - PresentKumasi, Ashanti Region, Ghana● Facilitated the successful development of one(1) new product through the identification of commercially viable research outputs by working closely with the Research and Development team.● Designed and implemented a cloud-based data management system that ensures real-time data on the various SKUs are easily and remotely accessible.● Led and developed specific marketing campaigns that will raise awareness and raise funds for the flagship projects.● Identified the appropriate marketing approach, using an internally approved model to seek out innovative ways to reach the target audience both online and offline, and develop messages informed through audience insight.● Acted as a key liaison point with partners' marketing teams and agencies including fundraising, communications, digital engagements, and media teams.● Managed projects and delivered overall communications for assigned campaigns including developing specific campaign assets such as design, video, print, and translation when necessary. ● Managed the associated assets and internal processes, working closely with the Brand and the Communications and Production team.● Managed direct communication channels required for partnership programs adhering to the Data Governance framework, supporter engagement principles, and/or social media policy.● Led and delivered other campaigns or initiatives, as identified through the communications strategy and plans that contributed to the overall aims of the program and our partners.● Supported effective reporting and measuring of campaign impact and behavioral change. ● Worked closely with Media PR and digital teams to ensure an integrated approach to marketing campaigns. ● Championed our integrated approach and its associated tools and processes across program frameworks to represent the Communications and Marketing team as required. -
President | Chief Executive OfficerRalec Consult Mar 2021 - PresentKumasi, Ashanti Region, Ghana● Rendered business consulting services to address companies’ end-to-end business needs.● Facilitated a better understanding of business and customer insights while developing a compelling vision, strategy, and overall blueprint for driving competitive advantage.● Supported SMEs to grow and scale by conducting market research, deriving competitor landscape intelligence, and business feasibility studies.● Conducted market audits to make recommendations for small businesses. ● Involved in the implementation of digital transformation strategies for small businesses.● Provided support to businesses by leveraging strategy to drive people, process, information, and technology considerations.
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Marketing OfficerCsir - Forestry Research Institute Of Ghana Nov 2016 - Jul 2023Kumasi, Ashanti Region, Ghana● Generated over $3,000,000 in revenue from the institute’s products and services from date of appointment (Nov. 2016) to End of year 2021.● Achieved a net internally generated revenue increase of about 400% through the development and implementation of aggressive marketing strategies and campaigns by the second year of appointment (2018).● Delivered YoY growth of 20%+ by the end of 2018 by strategically executing agreed marketing plans, application of industry knowledge, and leadership skills.● Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales and marketing goals.● Decreased the cost of production by 15% for 3rd party services by leveraging effective negotiating skills.● Revitalized sales frameworks by focusing on building customer relationships and strategically planning monthly, quarterly, and yearly activities.● Spearheaded internal marketing campaign to decrease staff apathy and to improve customer service at various touch points, increasing customer satisfaction ratings by 85%● Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features which led to a 200%+ increase in client base over a two-year period.● Developed innovative marketing campaigns to increase engagement with the target demographic and drive brand exposure increasing visibility and awareness by 90%● Managed customer relations issues professionally and pleasantly, enabling quick resolution and client satisfaction increasing customer loyalty. -
Principal Administrative OfficerPresbyterian University, Ghana Mar 2011 - Oct 2016Abetifi-Kwahu , Ghana● Produced daily and monthly reports ensuring timely and effective management strategic planning and operational decision making. ● Ensured effective and efficient committee activities through prompt delivery of reports and minutes of committee meetings. ● Maintained up-to-date staff and student information by coordinating the movement of files and the flow of information in the registrar’s department.● Ensured a serene and conducive working environment throughout my period of engagement by managing and strategically planning monthly, quarterly, and yearly activities for the Janitorial and grounds staff.● Uncovered and resolved strategic and tactical issues affecting the performance of Junior Staff of the University increasing staff commitment and performance by 80%.● Facilitated meetings and discussions between management and students producing a very pleasant and cordial, student-management relationship.● Delivered a more effective way of asset registration through the proposal, supervision, and management of an electronic asset register.● Improved student satisfaction scores through the application of superior problem-solving skills to delight students who visited the Registrar’s office with grievances.
Alexander Obeng Education Details
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Chartered Institute Of Marketing GhanaMarketing/Marketing Management, General -
Marketing Specialization -
Natural Resource Management
Frequently Asked Questions about Alexander Obeng
What company does Alexander Obeng work for?
Alexander Obeng works for Council For Scientific And Industrial Research (Csir), Ghana
What is Alexander Obeng's role at the current company?
Alexander Obeng's current role is Marketing Strategist || Business Development Consultant || BSc., MBA, ProM, MCIMG.
What schools did Alexander Obeng attend?
Alexander Obeng attended Chartered Institute Of Marketing Ghana, Kwame Nkrumah' University Of Science And Technology, Kumasi, Kwame Nkrumah University Of Science And Technology, Kumasi.
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Alexander Obeng
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Alexander Obeng
Student At University Of Ghana|| Full-Time Stack Software Engineer|| Alx Student|| Aspiring Economist|| Akora 🎹- Oaa 22'Accra
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