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Accomplished event producer with over a decade of success consulting for high-end hospitality resorts andvenues using strategic marketing. Coordinated all aspects of consumer and influencer events.Collaborated with internal and external stakeholders, managed vendors and staff, secured and managedevent partnerships.AREAS OF EXPERTISE> Branding > Team Leadership > Budget utilizations > Campaign Management > Strategic Partnerships > Project Management > Market Research > Interactive Marketing Strategy > Consumer EngagementPROFESSIONAL EXPERIENCESeminole Hard Rock Resort & Casino, Hollywood, FL 2021 - Present (Vice President of Nightlife & Daylife)>Overseeing entire Nightclub & Dayclub property.Seminole Hard Rock Resort & Casino, Hollywood, FL 2020 - 2021 (Director of Daylife)>Overseeing entire Dayclub property.SLS South Beach, Miami Beach, FL 2012 - 2020 (Director of Promotions / Marketing) >Production of large-scale events, pop-ups, trade shows and experiential branding from conceptionto completion for corporate and independent clients.>Development of budgets, creative direction, marketing materials and partnerships.>Management of all event logistics including contract negotiation, AV, staffing, fabrication, vendorprocurement, payroll, setup and breakdown of all event-related services.Achievements:>Increased sales in South East region by as much as 65 percent.>Reduced costs by 30 percent or more through negotiating productive agreements. § Completed over 1,500 events in Miami with great success.LIV Nightclub, Miami Beach, FL 2009 - 2020 (Nightlife Consultant)>Implemented360-degreemarketingcampaignstosupportkeyproductandbrand-buildinginitiativesfor the brand.>Conceptualized and executed consumer-engaging Retail Marketing promotions and activationsaimed at increasing brand awareness and driving traffic and sales.Achievements:>Top 5 producer within the company year after year.> Increased total venue revenue by 25 percent.>Successfully completed over 1,000 events within the venue.STORY Nightclub, Miami Beach, FL 2012 - 2020 (Nightlife Consultant)>Motivated and trained teams of sales associates across the brand. Delineated roles for successfulevent execution according to corporate standards.>Managed and cultivated relationships with vendors, sponsors and community partners to enhancebrand awareness and drive customer acquisition..Achievements:>Top 5 producer within the company year after year.>Increased total venue revenue by 25 percent.>Successfully completed over 350 events within the venue.
Seminole Hard Rock Hotel & Casino Hollywood
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Vice President Of Nightlife & DaylifeSeminole Hard Rock Hotel & Casino Hollywood May 2021 - PresentHollywood, Fl, UsThe "Guitar Hotel" Seminole Hard Rock Resort & Casino is home to the largest Dayclub & Nightclub in the East Coast of the United States, DAER.DAER South Florida is the second location and continuation of the DAER franchise. The 44,000-square-foot, indoor-outdoor complex is located at the iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood and is part of the $1.5 billion Hotel expansion. DAER DAYCLUBDAER Dayclub, is a 21,130-square-foot dayclub boasting a resort-style pool and two dipping pools, dotted with 13 private cabanas, daybeds, a DJ booth with a 40-foot LED screen, bar, and bungalow VIP sections. Lush landscaping and marine tank pools will add pops of green and blue against neutral marble, granite and wood textures. DAER Dayclub is open Saturday and Sunday from 11 a.m. to 7 p.m.DAER NIGHTCLUBDAER Nightclub features a high-performance LED centerpiece developed by world renowned lighting designer Steve Lieberman of SJ Lighting. A massive, folding glass window will allow the venue to quickly become a flexible indoor-outdoor space. Both the Nightclub and Dayclub venues will have a state-of-the-art Function One sound system. DAER Nightclub is open Friday and Saturday, 10 p.m. to close.
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Director Of DaylifeSeminole Hard Rock Hotel & Casino Hollywood Jun 2020 - May 2021Hollywood, Fl, UsThe "Guitar Hotel" Seminole Hard Rock Resort & Casino is home to the largest Dayclub & Nightclub in the East Coast of the United States, DAER.DAER South Florida is the second location and continuation of the DAER franchise. The 44,000-square-foot, indoor-outdoor complex is located at the iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood and is part of the $1.5 billion Hotel expansion. DAER DAYCLUBDAER Dayclub, is a 21,130-square-foot dayclub boasting a resort-style pool and two dipping pools, dotted with 13 private cabanas, daybeds, a DJ booth with a 40-foot LED screen, bar, and bungalow VIP sections. Lush landscaping and marine tank pools will add pops of green and blue against neutral marble, granite and wood textures. DAER Dayclub is open Saturday and Sunday from 11 a.m. to 7 p.m.DAER NIGHTCLUBDAER Nightclub features a high-performance LED centerpiece developed by world renowned lighting designer Steve Lieberman of SJ Lighting. A massive, folding glass window will allow the venue to quickly become a flexible indoor-outdoor space. Both the Nightclub and Dayclub venues will have a state-of-the-art Function One sound system. DAER Nightclub is open Friday and Saturday, 10 p.m. to close.
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Director Of PromotionsSbe Lifestyle Hospitality Nov 2012 - Jun 2020Beverly Hills, California, UsEstablished in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with Accor, sbe has an unparalleled global portfolio which will see 29 hotels and over 180 global world-renowned culinary, nightlife and entertainment venues by the end of 2019. The company is uniquely positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader across hospitality. The company's established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, HYDE Hotel & Residences, and The House of Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo, Fi'lia, Carna by Dario Cecchini, Leynia and Diez y Seis by Chef José Icardi, HYDE Lounge, S Bar, Doheny Room, Nightingale, Skybar, Bond, and Privilege. -
ConsultantGroot Hospitality Mar 2017 - Mar 2020Miami Beach, Florida, UsFormed in 2018 as David Grutman’s collective of many successful ventures, Groot Hospitality’s portfolio includes LIV (2009), Story (2012), Komodo (2015), OTL (2017), Planta (2018) & most recently Swan and Bar Bevy (2019) in partnership with Pharrell Williams. Groot Hospitality encompasses the best of Grutman’s top dining, service and hospitality brands where he combines his high-energy, high-impact “fun” to ensure guests have the best possible experience. Grutman’s influence on the hospitality and music world is global and his larger than life personality and natural ability to create brands designed to be in the spotlight has catapulted him into continued success. Groot Hospitality has no plans of slowing down, with the introduction of a number of new concepts on the horizon, again taking the company into new market segments and cities. -
OwnerSouth Beach Nightclub Promotions Oct 2010 - Oct 2019South Beach Nightclub Promotions is a premier, high end hosting, event and promotional company catering to clientele who are passionate about partying on a weekly basis at select south beach nightclubs or celebrating a special occasion.
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Director Of PromotionsOra Nightclub Aug 2016 - Sep 2017Miami Beach, Fl, UsLocated at 2000 Collins Avenue, Ora has been designed with a multi-million interior by Parisian designer Francois Frossard, and conceptualized by a group of nightlife veterans; Dana Dwyer, Ryan Van Milligen, and Greg See who have - until now - been behind the scenes. Ora is inspired by the great nightlife moments of the past, but looks ahead to the future by catering to both locals and the jet setters clamoring for friendly service and decadent nightlife. Service will be a bit different here - be greeted at your car with an umbrella, have your martini hand shaken at your table beneath an authentic Banksy, and dance amongst friends in the most authentic setting. We admire classic trailblazers and modern day hell raisers - from Brigette Bardot’s messy bouffant and casually placed cigarette, to Bianca Jagger’s perfect pantsuits and predilection for a debaucherous disco party, to David Bowie’s androgynous Ziggy Stardust and Stevie Nick’s indomitable gypsy spirit. Miami - this one’s for you. -
ConsultantMiami Marketing Group Jul 2009 - Mar 2017MMG Nightlife was formed in 2008 and currently operates and manages three venues in South Florida including LIV Nightclub at the Fontainebleau Miami Beach, LIV Sun Life Stadium and STORY on South Beach. We are a next generation marketing and operations company merging world class capabilities in nightlife operations with sports and entertainment marketing into a business-centric approach focused on driving net profit and delivering maximum added value for our partners
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Director Of Marketing And DevelopmentIntegrated Performance Jul 2005 - Jun 2008Integrated Performance is one of Los Angeles most prestigious Auto Boutiques.We receive cars to custom modify from celebrities and athletes from all of Los Angeles.I was in charge of all of the advertisement & marketing from the opening of the shop.Bringing new high end clientele & making Integrated Performance known as one of the top notch custom car shops in Los Angeles.
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Sales ManagerBrainstorm Performance Sep 2002 - Aug 2005Brainstorm Performance was a high end automobile tuner shop based out of the heart of Los Angeles.Having the biggest sponsors in the industry backing up our abilities to provide customers with custom installations and modified car tuning.We dealt with only high end vehicles such as Porsche, Ferrari, Mercedes Benz, BMW & many other well known luxury cars.I was in charge of providing our vendors and sponsers with high yearly sales of their products to the public. On my spare time assisted our top mechanics with tuning and installations.This company is no longer in business due to investor splits.
Alexander Alanis Skills
Alexander Alanis Education Details
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Miami Dade CollegeBusiness Marketing -
Santa Monica CollegeBusiness Marketing
Frequently Asked Questions about Alexander Alanis
What company does Alexander Alanis work for?
Alexander Alanis works for Seminole Hard Rock Hotel & Casino Hollywood
What is Alexander Alanis's role at the current company?
Alexander Alanis's current role is Vice President of Nightlife & Daylife at Seminole Hard Rock Hotel & Casino Hollywood.
What is Alexander Alanis's email address?
Alexander Alanis's email address is al****@****ail.com
What is Alexander Alanis's direct phone number?
Alexander Alanis's direct phone number is +131070*****
What schools did Alexander Alanis attend?
Alexander Alanis attended Miami Dade College, Santa Monica College.
What are some of Alexander Alanis's interests?
Alexander Alanis has interest in Omoshiro Rent A Car, Fantastic World, Powerboat Nation, Casa Tua Cucina, Grs Motorsports, Dirtrestaurant, Travel Pilots, Tourist Information Center, Mexican Restaurant, Community.
What skills is Alexander Alanis known for?
Alexander Alanis has skills like Marketing, Direct Marketing, Advertising, Social Media Marketing, Online Advertising, Event Planning, Integrated Marketing, Creative Solutions, Online Marketing, Creative Problem Solving, Sponsorship, Email Marketing.
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