Alexander Annenkov Email & Phone Number

• Transitioning business processes to an in-house digital platform as part of digital business transformation.• Implementing innovations: remote visits, gamification, real-time product usage tracking, proprietary analytics framework, digital privilege system, etc.• Developing and executing a comprehensive digital marketing strategy across owned and partner resources.• Managing content strategies and coordinating marketing campaigns across digital channels.• Analyzing and… Show more • Transitioning business processes to an in-house digital platform as part of digital business transformation.• Implementing innovations: remote visits, gamification, real-time product usage tracking, proprietary analytics framework, digital privilege system, etc.• Developing and executing a comprehensive digital marketing strategy across owned and partner resources.• Managing content strategies and coordinating marketing campaigns across digital channels.• Analyzing and segmenting the customer base, developing strategies to increase engagement and loyalty.• Deploying CRM and marketing automation systems to boost sales and assess campaign effectiveness.• Leading cross-functional teams for rapid innovation implementation in products and services.• Protecting and introducing the Russian office's digital solutions to global practices, as well as adapting necessary global business practices to current realities.• Administrative duties: managing the department, contractors, working groups, and the international Digital track. Show less

Moscow, Russian Federation

• Developed and managed E-Commerce Department as a new sales channel. Brought the channel to profit. Quarterly channel GP increase 15-20%. Supervised a team of 4 full-time employees, and several independent contractors• Brand Online-shop development and maintenance as software web-platform and as internal business processes (hafeleshop.ru). Call-center creation and management• Online Marketing strategy development: SEO, SMM, Remarketing, RTB, Classifieds, E-Mail marketing, opinion… Show more • Developed and managed E-Commerce Department as a new sales channel. Brought the channel to profit. Quarterly channel GP increase 15-20%. Supervised a team of 4 full-time employees, and several independent contractors• Brand Online-shop development and maintenance as software web-platform and as internal business processes (hafeleshop.ru). Call-center creation and management• Online Marketing strategy development: SEO, SMM, Remarketing, RTB, Classifieds, E-Mail marketing, opinion leaders and retention programs. Ensure operations to remain within budget• Internal and outsource resource management (third-party e-commerce vendor, digital agencies, web-developer support, etc). SAP integration key user• Compete P&L department management. Reporting to MD (local) and HQ (Germany) • Worldwide E-Commerce platform implementation along with global CRM and CMS development• Development of Regional dealer online-shops policy• Development and tracking of operational, promotional and go-to-market plans• Competitive analysis, forecasting and inventory management• Strategic planning for compete online Brand presence in Russia and former CIS• Video marketing management. Filming, production, posting and promotion control (YouTube channel)• CRM, CMS, VoIP and regional website management (hafele.ru)• Reputation management for brand, products and company as an employer. Show less

Moscow, Russian Federation

• Achieved 30% annual turnover sales increase by the end of the first year• Created Marketing Department and successfully led it. Supervised up to 5 full-time employees• Developed, directed and measured the execution of strategic annual marketing plans in order to meet and exceed sales and revenue goals• Planned new Internet Marketing strategies using SEO, SMM and context ads to lead own E-commerce channel. Provided leadership and guidance to newest digital market solutions•… Show more • Achieved 30% annual turnover sales increase by the end of the first year• Created Marketing Department and successfully led it. Supervised up to 5 full-time employees• Developed, directed and measured the execution of strategic annual marketing plans in order to meet and exceed sales and revenue goals• Planned new Internet Marketing strategies using SEO, SMM and context ads to lead own E-commerce channel. Provided leadership and guidance to newest digital market solutions• Developed ways to significantly improve web content, create on-page and off-page optimization, website design and technical adaptation• Conducted research to identify new opportunities for bringing about innovation in events. Organised #1 booth at TechTrendsExpo as an example. Also participated in many international exhibitions• Launched mass media resource as popular techblog to promote company brand and products• Established productive business relationships with many foreign suppliers. Conducted joint marketing campaigns. Lots of business trips to Europe, Asia, CIS. Show less

Moscow, Russian Federation

• Achieved financial result for the projects I was leading. Successful product marketing projects for 150+ own brand shop retail chainstore and e-commerce channel;• Created a commercially successful product range in 6 categories in for the franchise retail channel and online stores;• Adopted company's product range for international trade (USA, China, Europe);• Participation in the unique media-commercial projects worldwide (Expedition-Trophy, Academy of Entrepreneurship… Show more • Achieved financial result for the projects I was leading. Successful product marketing projects for 150+ own brand shop retail chainstore and e-commerce channel;• Created a commercially successful product range in 6 categories in for the franchise retail channel and online stores;• Adopted company's product range for international trade (USA, China, Europe);• Participation in the unique media-commercial projects worldwide (Expedition-Trophy, Academy of Entrepreneurship "Expedition", Expedition Around The World);• Participation as an exhibition organizer in the international Hong Kong Gifts & Premium Fair;• Maintained productive relationship with the Asian and European suppliers. Regular business trips Europe, Asia and former CIS. Show less

Moscow, Russian Federation

• Achieved strategic and financial results every quarter. Successful product marketing for different sale channels including branded Online-shop, 80+ own retail brand shops and large wholesale B2B channel• Planned successful marketing campaigns for assortment entrusted• Arranged assortment matrix and unique pricing for all sales channels• Controlled turnover, profitability for entrusted product categories• Arranged company participation in major Russian exhibition events•… Show more • Achieved strategic and financial results every quarter. Successful product marketing for different sale channels including branded Online-shop, 80+ own retail brand shops and large wholesale B2B channel• Planned successful marketing campaigns for assortment entrusted• Arranged assortment matrix and unique pricing for all sales channels• Controlled turnover, profitability for entrusted product categories• Arranged company participation in major Russian exhibition events• Developed and launched unique business projects. An automated system for tracking the price difference in wholesale channel - as an example. Show less

Moscow, Russian Federation

• Coordinated marketing activities for distribution brands entrusted such as ASUS and Gigabyte across own retail brand shop chain (100 shops), federal retail channels and e-commerce• Created and produced new Russian market successful products as OEM (eg, e-books, tablets and video recorders)• Managed wholesale, online and retail price at all levels• Planned annual assortment matrix for product categories entrusted• Launched number of marketing campaigns for own brand in retail… Show more • Coordinated marketing activities for distribution brands entrusted such as ASUS and Gigabyte across own retail brand shop chain (100 shops), federal retail channels and e-commerce• Created and produced new Russian market successful products as OEM (eg, e-books, tablets and video recorders)• Managed wholesale, online and retail price at all levels• Planned annual assortment matrix for product categories entrusted• Launched number of marketing campaigns for own brand in retail and wholesale• Supported productive business relationship with extensive list of foreign partners. Especially in Southeast Asia. Show less

Moscow, Russian Federation

• Developed marketing activities for leading IT companies to interact with students eg. Intel, Acer, Cisco, Sun Microsystems, Fujitsu and Microsoft;• Created advertising Web, Radio, Printing and TV with leading agencies;• Led role in localisation and adaptation of marketing campaigns for Russian market.

Computer Science Degree, Computer Systems Networking And Telecommunications

Computer Systems, Complexes and Networks

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Computer Science Degree, Computer Systems Networking And Telecommunications

Computer Systems, Complexes and Networks