Alexander Aplerku Email & Phone Number

London, Gb

London Area, United Kingdom

In my consecutive roles, I devised and launched innovative, brand-aligned strategies that elevated market presence and deepened audience engagement. I orchestrated impactful creative campaigns to reinforce brand identity and foster stronger customer connections. I led high-profile collaborations, leveraging industry insights to align creative vision with strategic business goals. I crafted targeted digital content strategies to captivate diverse audiences and drive brand loyalty. Additionally, I consulted on brand development initiatives, refining positioning and messaging toresonate across both niche and broader markets. I cultivated key stakeholder relationships to enhance visibility and fuel growth for both brands.Below are a few of my key contributions:• Secured over £4M in annual revenue for NTS by skillfully managing content creation and event execution for high-impact collaborations with brands like On and Asics.• Leveraged market trends and consumer insights to shape innovative strategies, boosting NTS's follower count to 600,000.• Produced high-impact live broadcast event with NTS Radio and Bershka in A Coruña, achieving 90% positive feedback, amplifying brand visibility through social media, and securing enduring partnership with Bershka.• Crafted strategic launch plans that significantly enhanced brand engagement by tapping into brand codes and local creative community to produce organic collaborations.• Established key media partnerships with press partners, resulting in high-profile coverage from outlets like Evening Standard, Dazed, and Wallpaper.

London, England, United Kingdom

I led audience research initiatives to shape compelling event concepts, driving enhanced brand visibility for iconic publications. I designed and executed high-impact projects, including the prestigious GQ Men of the Year Awards, that resonated with key audiences and elevated brand prestige. I developed targeted strategies to engage diverse demographic segments, fostering stronger brand connections and expanding reach. By collaborating cross-functionally with editorial and creative teams, I ensured marketing efforts aligned seamlessly with brand objectives, amplifying overall audience engagement. I played a pivotal role in boosting both brands' cultural relevance through innovative campaigns and experiential marketing activations.Below are a few of my key contributions:• Crafted and executed the creative vision for British GQ and TAG Heuer's 2023 partnership, spotlighting Charlie Dark's role in London's running culture and reinforcing TAG Heuer’s brand ethos.• Developed British Vogue’s flagship Pride 2022 content by conceptualizing a video profile of Sink The Pink, celebrating LGBTQ+ voices and enhancing Jimmy Choo’s support of British nightlife and queer culture.• Contributed to the 2022 GQ Men of the Year Awards by shaping talent curation and brand partnerships, securing impactful collaborations that energized the event and amplified GQ's digital engagement.

London, United Kingdom

I fostered vibrant online and offline communities, strengthening brand loyalty and engagement through curated content and interactive campaigns. I managed social media platforms and customer touchpoints to drive conversation and encourage brand advocacy, resulting in increased audienceinteraction. I developed and launched community-driven initiatives aligned with brand values, leading to heightened customer retention and organic growth. By collaborating with influencers and key stakeholders, I created impactful partnerships and events that amplified the brand’s presence in theluxury fashion space. I analysed community insights to refine strategies and elevate customer experiences, building a stronger and more engaged customer base.Below are a few of my key contributions:• Delivered impactful digital and in-person events that achieved social reach exceeding 50 million.• Oversaw project management, including budgets and KPIs, resulting in over £3.5M in earned media value.• Executed marketing campaigns that drove remarkable $15M increase in year-on-year revenue through cohesive activations.• Enhanced brand loyalty by nurturing talent relationships through strategic gifting programmes, converting influencers and celebrities into repeat customers.• Transitioned Browns x Homecoming 2020 festival collaboration to digital activation, showcasing Nigerian talent and increasing brand awareness through curated visual stories and multi-platform rollout.• Launched "A Family Affair" content series during the pandemic, engaging high-profile curators like Fantastic Man and Ib Kamara to produce collaborative stories that boosted Browns' community engagement and revenue.

London, United Kingdom

At The Face, I implemented the community strategy across all social media platforms, serving as the primary point of contact for talent in The Face community and liaising with talent and agents to secure collaborations. I supported the commercial team by contributing to the creative strategy fortalent curation and casting talent from The Face community in branded content. Collaborating with the Social Media Manager, I planned posts related to community talent and assisted in producing physical events, enhancing both digital and in-person engagement.Below are a few of my key contributions:• Co-created “The Face Space” with Converse in 2019, crafting pre-show hangout that engaged Tyler, the Creator's fans with interactive panels and talent-led discussions, ensuring smooth event experience through oversight of setup and logistics.• Drove Adidas x The Face event during Paris Fashion Week 2019, coordinating talent and Adidas teams for immersive, high-energy night featuring voguing battle and DJ sets, celebrating The Face’s global relaunch.

London, United Kingdom

At Dazed Media, I developed and implemented a social media strategy for NOWNESS, managing content scheduling and asset creation within budget to align with the brand’s aesthetic. I contributed to the digital presence by writing articles for the NOWNESS and Dazed websites, while monitoring and reporting on social media engagement to refine our approach. Additionally, I built relationships with talent and media partners to foster collaboration opportunities and took over Dazed’s Instagram for live event coverage, driving real-time audience engagement.Below are a few of my key contributions:• Spearheaded multi-platform campaigns for Nowness (Dazed Media) from 2016-2018, including high-profile film launches, #myfemalegaze initiative, and live-streamed events, boosting engagement through strategic social media content and celebrity partnerships.• Produced dynamic digital content for Dazed, from social media coverage ofthe British Fashion Awards afterparty with Off-White and Virgil Abloh to live interviews for Huawei lectures, increasing audience reach and event visibility.

Master Of Arts In Culture, Criticism & Curation

Bachelor’S Degree, English Literature (British And Commonwealth)