For the last 7 years, I’ve been doing digital product design and leading projects for start-ups, established companies and enterprise. 🔗 My work and process — avdey.design✉️ Need my help? — hello@avdey.designI use strategic approach with a focus on business value to design unique and delightful apps, software and websites for digital-first companies. Focusing on B2B, B2C SaaS and Fintech, Web3, AI industries.I help established companies understand flaws in the user experience and find opportunities to:✅ Drive more revenue✅ Increase retention, customer loyalty and life-time value✅ Operate efficiently and decrease support costs✅ Stand out among the competition and delight customers with unique visual aesthetic✅ Launch new products and updates faster with a scalable design systemI help startups:✅ Validate ideas✅ Define and design MVPs, go from 0—1✅ Secure funding with beautiful UX/UI and pitch decksI thrive in ambiguity and think in systems, which allows me to work on projects that require innovation and don't have clearly defined requirements or references. Some of those are:— Taking 0 → 1 several mobile + web applications and a design system with a unified visual identity for a start-up disrupting payments and business management tools in the UK.— Created first-in-the-market mobile mortgage application in daily banking app with 3+ million users, which resulted in a huge rise in lead quality and 2.5x conversion increase. — Designed from scratch a taxi fleet control system and an in-vehicle app for drivers, which is taking over famous NYC yellow cabs.— Designed a console for remote sign language interpreters — a very specific and highly regulated industry.Reach out to me — hello@avdey.designBook a discovery call — https://cal.com/avdeydesign/intro
Avdey Design
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Product Designer And Creative DirectorAvdey Design Nov 2023 - PresentAnywhere
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Product Design LeadInterprefy Apr 2022 - Oct 2023Цюрих, Швейцарская КонфедерацияAs the first design hire of the company I was responsible for all of the company's product design efforts and adapted a freshly-overhauled brand language to digital. In the year and half I did:— Created a multi-platform UI component system from the ground up, while adapting the freshly made branding guidelines to the digital space— Completely redesigned the end-user experience of the product in web and mobile — Interprefy's a B2B company, but the end-users are regular event visitors. This audience has received a better way to watch and listen to events, interact with captions, sign language and an easier way to find and navigate the event.— Designed and helped launch multiple internal tools— Laid out the guidelines for more efficient collaboration between front-end developers and design— Researched and created guidelines for implementing in-app surveys— Helped with key marketing materials and external guidelines for company's partners— Revamped some of the key features for professional interpreters— Conceptualised and helped with discovery of future products -
Senior Product DesignerRaiffeisen Bank Russia Aug 2020 - Mar 2022Москва, РоссияWas a sole designer on the mortgage and loans teams and helped ship a number of projects, which helped improve key performance metrics.— Designed an end-to-end mortgage application integrated in the banking app used by more than 3 million people daily. 2.5x conversion compared to the web app and more than 50% of the total application volume is now coming from it.— Revamped the lead generation form of the web mortgage application, increasing conversion and improving lead quality— Redesigned personal loan application and refinancing form, simplifying the process and increasing conversion— Researched, designed and tested an MVP of "Pay later" functionality in the app— Led a discovery process and a complete redesign of a partner portal for mortgage agents and real estate agencies.— Participated and contributed to the global bank design system— Countless small improvements to both web and mobile platforms -
Ux/Ui DesignerMagora Systems Jul 2019 - Aug 2020Новосибирская Область, Россия -
Ux/Ui DesignerDankolab Jun 2018 - Jun 2019Новосибирская Область, Россия
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Ux/Ui DesignerCrmguru Sep 2017 - Feb 2018Москва, Россия -
Web DesignerBuben Guru Nov 2016 - Sep 2017Новосибирская Область, Россия
Frequently Asked Questions about Alexander Avdeev
What company does Alexander Avdeev work for?
Alexander Avdeev works for Avdey Design
What is Alexander Avdeev's role at the current company?
Alexander Avdeev's current role is Product designer creating world-class digital experiences for ambitious startups — avdey.designSaaS • Fintech • Web3.
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Alexander Avdeev
Head Of Nsu High-Performance Computing Systems Lab, Fit Deputy Dean On Innovation Development, Ceo Of Intelligent ComputingNovosibirsk1intel.com -
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1capgemini.com
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