Alex Bear Email & Phone Number

Charlotte, NC, US

Cary, North Carolina, US

Oakland, CA, US

• Assisted in transition of sold business unit to new ownership.
• Promoted to lead strategy with general manager mindset for $24M international business of 4-brand portfolio, including management of $3M spend budget, forecasting, innovation, & SKU management
• Led the development and execution of a three-year strategic roadmap for the Better Health VMS Business Unit, driving significant brand growth and revitalizing brand health, contributing to a 13% increase in Gross.
• Managed coordination between brand teams and international sales team to partner on launching innovation (7 new SKUs at $1.1M incremental net sales)

Oakland, CA, US

• Chartered future hero product line innovation, expected to increase brand net sales by 43% with accretive margin. Helped sell in to largest US mass retailer as off-cycle cut-in
• Proposed and helped execute large shift in $4M brand Amazon spend to more strategic growth items based on analysis of SKU level trends, with gross margin improvement of 14 points
• Re-wrote brand strategy & positioning, focusing on unmet consumer needs. Created innovation roadmap and rationalization plan to improve profitability, streamlining SKUs by 16% and increasing gross margin
• Coordinated portfolio relaunch of 40+ SKUs ($23M revenue), including management of customer sell-in, lifecycle transition plans, creative direction, and creation of marketing assets

Raleigh, North Carolina, US

• Promoted to lead global strategy for most profitable and fastest-growing product line ($197M) for North America and Europe in healthcare, reimbursement, and retail channels
• Led global, cross-functional teams to launch projects including innovation, market penetration, cost savings, and operational efficiency for combined $44M incremental revenue and $8.1M EBITDA
• Created strategic, 5-year innovation roadmap to expand product portfolio and customer base

Raleigh, North Carolina, US

• Managed $65M P&L for combined portfolio of owned and private label brands
• Utilized insights to drive product and claims improvements, resulting in 35% gain vs. forecast
• Led global, cross-functional teams to launch 75+ new SKUs through stage-gate program
• Developed 5-year brand strategies to increase net sales by 115% and EBITDA by 9 percentage points

Atlanta, GA, US

• Promoted to lead cross-functional team in largest new product launch ($4M) for startup brand, owning SKU selection, spec targets, pricing, promotion, packaging, merchandising, and volume projections
• Translated consumer insights into plans for $6.6M additional new product development projects
• Developed and presented 3-year brand strategy to grow net sales from $8M to $38M

Atlanta, GA, US

• Initiated new brand cost savings program and led all value analysis programs, totaling $80K in savings
• Directed quality improvement team to strengthen product durability while raising gross margin by 17%
• Created recurring training course for startup brand with online and in-person modules to educate sales team, resulting in efficient onboarding of 10 new team members

Sunset Hills, MO, US

• Expanded quantity of owned key accounts by 300%
• Grew sales revenue from account portfolio by 185% and average monthly branch sales by 140%

Richmond, Virginia, US

Managed relations between 40 retail stores with net sales of $10 million per year and Altria’s three operating companies: Phillip Morris USA, U.S. Smokeless Tobacco Company, and John Middleton Co.

Cold call potential clients for employee benefit solutions package. Assist in sales presentations to small business owners. Develop marketing materials to promote benefits package and events.

Master Of Business Administration - Mba

Bachelor Of Science, Business Administration; Marketing & Entrepreneurship Management