Alexander Born Email and Phone Number
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20+ years of experience in business development and sales, 15+ years in the IT industry, 10+ years in flash and SD data. Technology enthusiast, inspirational team leader, writer, business coach, certified psychologist, loyal husband and father. Addicted on sales, communication and success.I'm experienced Commercial and Business Development Leader with demonstrated track record in High Tech. My professional development and successes are connected with international brands like Fujitsu, LG, Sandisk and Western Digital. I specialize in sales structures development, starting and A to Z management of go-to market projects. I am passionate about top challenges which I love to turn into successful businesses with the aim and delivering 300 % result for my company, stakeholders and the teams which I lead and act as part of. I have more than 6 years experience in Business development with SanDisk (WD) . I was responsible for Distribution development part in Russia, CIS, Asia, Caucasus and Baltics countries. During these 6 (almost 7) years we made Sandisk N1 in Russia and Global region building sales though the tier 1 (Distribution) and Tier 2 (resellers and retailers) channels. I was engaged at all levels - starting from Regional sales building regional rep offices from 0 to Country & Regional manager.
Bornalderman Group
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CeoBornalderman Group Mar 2019 - PresentManchester, GbBorn Alderman Group - business development, sales & PR agency.Official business development partner and Authorized representative of market leading companies:Tesla Batteries - legendary FUTURE BATTERIESTesla - great home appliances - made in EUNetac Technology - best flash and SSD with reasonable pricing from world leading manufacturerCare+ Protect (HAIER)We have local resources spread across Russia, CIS, Europe, Latin America, Australia and Middle Asia with a large network of distributors, resellers and media partners. Let's get in touch to have a conversation about how we can support growing your business.#sales #pr #results #growth #agency #agency #business #businessdevelopment -
Founder & CeoMeir United Jan 2022 - Present
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Global Region Development Director: Russia, Cis And BalticsSandisk May 2012 - Mar 2019Milpitas, Ca, UsFunctions:- Built and supported Distribution channel in Russia, CIS and Baltics.- Regional business development- controlled designated Retail, eTail, Distribution and Business to Business account within a specific geographical region (Russia, CIS, Baltics and Europe)-worked with purchasing, marketing, training and merchandising managers within their accounts to ensure success of the SanDisk & WD Brands- managed specific forecasts and business plans, maximizing sales and turn- controlled competitor's activities- sales and activities reporting- increased the geography of sales (x4 times)Retail:- controlled product placement based on general agreement with HQ- managed regular contacts with store directors & buyers of stores in region- managed implementation of agreed marketing activity in region- improved brand awareness & product knowledge in region- increased lever of SanDisk products on shelves (at least 30% at each key retail customer) SMB & Distribution- searched, developed and maintained new loyal clients (no less than 350 unic customers- improved brand awareness and product knowledge in region- controlled regular reports from clients for sales&stock control- established weekly contacts with top clients in region- provided product and strategy trainings - generated, communicated & controlled marketing plan in the region- increased in-house share in sales of top clients (at least 50% at each)Achievements:- effectively created regional sales channel at all of 4 regions- SanDisk's in-house share in sales of top clients was increase x3 time for last year and reached #1 position in the Russia,UZ and Georgia- regional distributor's and reseller's warehouses were created to improve logistic to regions in each country- more than 2500 people were trained - created regional sales team- increased Revenue x5 times for 6 years- increased regional coverage: added all CIS and Baltics countries- Best in EUROPE-Value based selling award in 2013 -
Global Region Development Director: Russia, Cis And BalticsWestern Digital May 2012 - Mar 2019San Jose, Ca, UsFunctions:- Built and supported Distribution channel in Russia, CIS and Baltics.- Regional business development- controlled designated Retail, eTail, Distribution and Business to Business account within a specific geographical region (Russia, CIS, Baltics and Europe)-worked with purchasing, marketing, training and merchandising managers within their accounts to ensure success of the SanDisk & WD Brands- managed specific forecasts and business plans, maximizing sales and turn- controlled competitor's activities- sales and activities reporting- increased the geography of sales (x4 times)Retail:- controlled product placement based on general agreement with HQ- managed regular contacts with store directors & buyers of stores in region- managed implementation of agreed marketing activity in region- improved brand awareness & product knowledge in region- increased lever of SanDisk products on shelves (at least 30% at each key retail customer) SMB & Distribution- searched, developed and maintained new loyal clients (no less than 350 unic customers- improved brand awareness and product knowledge in region- controlled regular reports from clients for sales&stock control- established weekly contacts with top clients in region- provided product and strategy trainings - generated, communicated & controlled marketing plan in the region- increased in-house share in sales of top clients (at least 50% at each)Achievements:- effectively created regional sales channel at all of 4 regions- SanDisk's in-house share in sales of top clients was increase x3 time for last year and reached #1 position in the Russia,UZ and Georgia- regional distributor's and reseller's warehouses were created to improve logistic to regions in each country- more than 2500 people were trained - created regional sales team- increased Revenue x5 times for 6 years- increased regional coverage: added all CIS and Baltics countries- Best in EUROPE-Value based selling award in 2013 -
Regional ManagerLg Electronics Jul 2010 - Dec 2011Seoul, KrFunctions:- Developed Company`s business in regional cities.- Created classical 2-levels distribution system.- Increased geographical sphere of the company`s partnership.- Created regional maintenance services including creation of new service centers and optimization of existing ones.- Created of the fast and effective communication between the Head Office, The Representative Office and Partners and Customers. - Traced Competitors` activities.- Marketing of the Partners` Relationships.- Searched new customers (projects).- Developed corporative projects.- Developed IT-infrastructure of the Business accounts.- Conducted negotiations at the highest level.- Organization and conduct of the studying, seminars and conferences.- Organized activities for the increasing of the customers` loyalty.Achievements: 1. Successfully started-up «LGE B2B" project in regions 2.Revenue was increased x 5 times 3. Effective conclusion of new products (Network monitors, Commercial air condition systems, Super Signe Solution, Video security systems) to the market 4. Built effective communication between regions and LG HQ. 5. Sales geography was increased from only Yekaterinburg city to all maim cities of Ural, Siberian and Far-East regions. -
Head Of Regional Office, UralFujitsu Technology Solutions 2005 - 2010JpNumber of subordinates 5+. Reporting to Commercial Director Russia and CIS.Functions:- Developed Company’s business in regional cities.- Created of the classical 2-levels distribution system.- Increased geographical sphere of the company’s partnership.- Created regional maintenance services including creation of new service centers and optimization of existing ones.- Lead HR management for representative offices.- Created of the fast and effective communication between the Head Office, The Representative Office and Partners and Customers. - Managed financial policy of the Representative office.- Traced Competitors` marketing activities.- Conducted Market monitoring.- Created and realized marketing activities in the Region: FSC`s brand promotion by different media channels, PR.- Managed Marketing of the Partners` Relationships.- Searched of new customers (projects).- Developed retail and corporative projects.- Developed IT-infrastructure of the Business accounts.- Conducted negotiations at the highest level.- Organized and conducted studying, seminars and conferences.- Organized activities for the increasing of the customers` loyalty.Achievements:1. Built big effective regional representative office from "0". 2. x15 times sales growth for 5 years3. Built fast and effective communication between regions and Fujitsu HQ in Moscow. 4. Sales geography was increased from only Yekaterinburg city to all maim cities of Ural5. Created effective communication and cooperation with all partners and customers from Ural representative office -
Sales ManagerDepo Computers Jun 2001 - Dec 2004UsLocal companies in production and IT distribution where I worked as sales manager and was successful in it.
Alexander Born Skills
Alexander Born Education Details
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Ural State Technical UniversityProject Management -
College Of Business And Social ManagementManagement & Social Psychology
Frequently Asked Questions about Alexander Born
What company does Alexander Born work for?
Alexander Born works for Bornalderman Group
What is Alexander Born's role at the current company?
Alexander Born's current role is CEO & Founder. Official representative and business development partner of Netac, Tesla Batteries.
What is Alexander Born's email address?
Alexander Born's email address is bo****@****ail.com
What schools did Alexander Born attend?
Alexander Born attended Ural State Technical University, College Of Business And Social Management.
What skills is Alexander Born known for?
Alexander Born has skills like Channel Partners, Business Development, Sales, Key Account Management, Product Marketing, Competitive Analysis, Go To Market Strategy, Sales Management, Solution Selling, Business Strategy, Partnerships, Management.
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